Web Marketing for Small Business.
A starters guide for small business marketing online. Includes Search Engine Optimization, Social Media, and website design and usability.
Web Marketing for Small Business.
A starters guide for small business marketing online. Includes Search Engine Optimization, Social Media, and website design and usability.
Arts Council England’s Digital Research Project. Caroline Greener, Marketing Manager at Audiences North East presents this new piece of research. The research involves UK wide e-survey with 2,000 digitally engaged people about their on and offline cultural consumption.
השבוע התקיים f8, כנס המפתחים השנתי של פייסבוק בו הכריזה הרשת החברתית על שינויים דרמטיים.
תמצתנו עבורכם את כל מה שחשוב שתדעו כמי שאחראים על נוכחות הארגון שלכם בפייסבוק.
מה במצגת? Timeline, אפליקציות חדשות, שינויים בניוזפיד, טיקר, רשימות חברים וגם איך לשדרג לטיימליין לפני כולם.
A powerpoint-presentation about the biggest and still existing steam waterpumping station in the world:
the ir. D.F. Woudagemaal in the Netherlands.
This presentation is made by students of the RSG Tromp Meesters in Steenwijk, the Netherlands
SES Chicago - Advanced Local Search & Social Media StrategiesSES Chicago - Ad...Angie Pascale
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale (that's me!).
In the half-day workshop, we discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
Online Personal Branding | LoDo DistrictAngie Pascale
Communications Manager Angie Pascale (@angiepascale) presented at a young professionals event for The LoDo District. She discussing how to create and manage your online personal brand, specifically through social media networks. The event is taking place on Tuesday, November 1 at The Wine Loft (1527 Wazee Street), starting at 5:30 p.m.
The LoDo District is a membership organization that supports Lower Downtown (LoDo) Denver’s, unique historical, cultural and retail neighborhood, through marketing, education and advocacy. LoDo is the oldest and original settlement in Denver, and is now home to numerous restaurants, bars, retail shops and businesses, including Location3′s current office.
Arts Council England’s Digital Research Project. Caroline Greener, Marketing Manager at Audiences North East presents this new piece of research. The research involves UK wide e-survey with 2,000 digitally engaged people about their on and offline cultural consumption.
השבוע התקיים f8, כנס המפתחים השנתי של פייסבוק בו הכריזה הרשת החברתית על שינויים דרמטיים.
תמצתנו עבורכם את כל מה שחשוב שתדעו כמי שאחראים על נוכחות הארגון שלכם בפייסבוק.
מה במצגת? Timeline, אפליקציות חדשות, שינויים בניוזפיד, טיקר, רשימות חברים וגם איך לשדרג לטיימליין לפני כולם.
A powerpoint-presentation about the biggest and still existing steam waterpumping station in the world:
the ir. D.F. Woudagemaal in the Netherlands.
This presentation is made by students of the RSG Tromp Meesters in Steenwijk, the Netherlands
SES Chicago - Advanced Local Search & Social Media StrategiesSES Chicago - Ad...Angie Pascale
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale (that's me!).
In the half-day workshop, we discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
Online Personal Branding | LoDo DistrictAngie Pascale
Communications Manager Angie Pascale (@angiepascale) presented at a young professionals event for The LoDo District. She discussing how to create and manage your online personal brand, specifically through social media networks. The event is taking place on Tuesday, November 1 at The Wine Loft (1527 Wazee Street), starting at 5:30 p.m.
The LoDo District is a membership organization that supports Lower Downtown (LoDo) Denver’s, unique historical, cultural and retail neighborhood, through marketing, education and advocacy. LoDo is the oldest and original settlement in Denver, and is now home to numerous restaurants, bars, retail shops and businesses, including Location3′s current office.
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...PR 20/20
Presentation originally given at the 2008 COSE Small Business Conference in Cleveland on Oct. 22, and then to the Cleveland Digital Publishing Users Group on Oct. 30. Audio to come.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. CHOOSING THE
RIGHT TOOLS.
With so many options the
online medium presents to
us, how do we decide which
options to use?
Presented by Doug Logan
2. CHOOSING THE RIGHT TOOLS:
INTRODUCTION
Here are the topics we are going to cover today:
Your Website
(low risk)
Internet Marketing
Email Marketing
Blogging
Social Networking
(high risk)
2
5. CHOOSING THE RIGHT TOOLS:
SOCIAL NETWORKING
Let’s focus on just the ones that are applicable
to businesses and professionals.
• LinkedIn
• Facebook
• Twitter
• Digg
• YouTube
5
6. CHOOSING THE RIGHT TOOLS:
SOCIAL NETWORKING
PRO’s: CON’s:
• It’s direct and it’s • Younger users
personal • Time consuming
• Usually free and addictive
• A lot of users • Not just for
professionals
6
7. CHOOSING THE RIGHT TOOLS:
SOCIAL NETWORKING
You should consider using social networking if:
• Your customers are using it
• Your competitors are using it (or not)
• You can handle criticism
• You have the time to be active on it and
can respond quickly to questions
7
8. There are over 691 million
people on the internet that
use some form of social
networking.
comSource, November 2008
8
10. CHOOSING THE RIGHT TOOLS:
BLOGGING
There are several options for blogging, below
are the big players:
• WordPress
• Blogger
• Expression Engine
• Movable Type
10
11. CHOOSING THE RIGHT TOOLS:
BLOGGING
PRO’s: CON’s:
• Can make you a • Forces you to
professional in write good well
your industry • Takes research
• Great for SEO • Needs to be
updated a lot
11
12. CHOOSING THE RIGHT TOOLS:
BLOGGING
You should be blogging if:
• You can talk about your industry forever
• You can write an article/post a week
• There’s not a lot of information/blogs
about your industry
12
13. “Blogs represent the best
chance for companies to
inform the conversation.”
Richard Edelman, President and CEO, Edelman
13
15. CHOOSING THE RIGHT TOOLS:
EMAIL MARKETING
There are a lot of email marketing solutions out
there, but lets look at some of the big ones:
• Constant Contact
• MailChimp
• Listrak
• Emma
15
16. CHOOSING THE RIGHT TOOLS:
EMAIL MARKETING
PRO’s: CON’s:
• Easy to target and • SPAM
track it • It’s easy to make
• It’s direct mistakes
• It’s cheap • Can turn off
customers
16
17. CHOOSING THE RIGHT TOOLS:
EMAIL MARKETING
You should utilize email marketing if:
• You are doing conventional mailings and
want to save on printing
• You run specials or discounts
• You have a large repeat customer basis
17
18. Consumers who
subscribed to our
email newsletter
generated 34.25%
more product
sales.
Marketing Sherpa in association with ConAgra Foods (2007)
18
20. CHOOSING THE RIGHT TOOLS:
INTERNET MARKETING
There are a couple of different types of internet
marketing, for the most part they are:
• Text/Banner/Video ads
• Lead generators
• Search Engine Optimization
20
21. CHOOSING THE RIGHT TOOLS:
INTERNET MARKETING
There are a lot of places to consider using
internet marketing tactics.
• Search Engines • Chamber websites
• Industry resource • Online directories
websites • Email newsletters
• Online Magazines
• Social websites
21
22. CHOOSING THE RIGHT TOOLS:
INTERNET MARKETING
PRO’s: CON’s:
• • There's a lot of
It’s accurate
competition
• Very controllable
• Quality of leads
• Target by location
• Lot’s of tracking
• Easy to track
and testing
22
23. CHOOSING THE RIGHT TOOLS:
INTERNET MARKETING
You should be using internet marketing if:
• You want more traffic to your website
• You have some form of conversion on your
website, such as an ecommerce site
• You have time to commit to tracking your
visitors, making changes to campaigns, and
evaluating the outcome
23
24. “Interactive advertising
continues to be the most
measurable and cost-effective
way to reach consumers, and
we see more and more
marketers seeking to harness its
power.”
Randall Rothenberg, President and CEO of the IAB
24
26. CHOOSING THE RIGHT TOOLS:
YOUR WEBSITE
There is absolutely no reason why you should
not have a website. But what should it do?
• Quickly on the homepage tell who you are
• Have enough information so that a user
can determine whether they want you
have to offer/sell
• Have some form of conversion(s)
• Track everything
26