Square Melon at digital advertising forum
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The document discusses the concept of "post-digital marketing" and provides some unconventional rules for this approach. It notes that digital marketing is no longer a useful term, as digital communication has become ubiquitous. Post-digital marketing is about engaging people through experiences and conversations, not just tools. It suggests marketers focus on relevance in conversations, add value to people's lives rather than just offer tools, and recognize that real-life interactions are still important despite our connected world.
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Square Melon at digital advertising forum
- 1. Brussels February 4th 2011 Bert Van Wassenhove - Chief Digital O cer - @ibert Square Melon #digital maandag 7 februari 2011
- 2. Unconventional rules of post-digital marketing Square Melon #digital maandag 7 februari 2011
- 3. Why post-digital? Square Melon #digital maandag 7 februari 2011
- 4. “Digital Marketing is dead, there is no such thing as digital marketing.” J. Blanchez @ Google Square Melon #digital maandag 7 februari 2011
- 5. We live in a world where digital communication has become so ubiquitous that it is no longer meaning l to describe marketing and communication activities as “digital”. Post-digital is about engaging human beings through experiences and conversation. Square Melon #digital maandag 7 februari 2011
- 6. What triggers people in a post-digital world? Experiences Relevance Conversations Square Melon #digital maandag 7 februari 2011
- 7. Unconventional rules of post-digital marketing Don’t stay in the conversation at any cost, be relevant. Square Melon #digital maandag 7 februari 2011
- 8. Square Melon #digital maandag 7 februari 2011
- 9. Unconventional rules of post-digital marketing Making it easy is not the objective, make it worthwhile. Square Melon #digital maandag 7 februari 2011
- 10. maandag 7 februari 2011
- 11. Unconventional rules of post-digital marketing Don’t just o er tools, add value to consumers’ life. Square Melon #digital maandag 7 februari 2011
- 12. Adding value can take many shapes Bob Gilbreath - Marketing With a Meaning Square Melon #digital maandag 7 februari 2011
- 13. Square Melon #digital maandag 7 februari 2011
- 14. Unconventional rules of post-digital marketing The web is ne, the internet is better, but real life is best. Square Melon #digital maandag 7 februari 2011
- 15. Square Melon #digital maandag 7 februari 2011
- 16. Being connected is now lly integrated in people’s everyday lives! Square Melon #digital maandag 7 februari 2011
- 17. Unconventional rules of post-digital marketing Sharing and encouraging is kind of nice, but incentivizing and converting works too. Square Melon #digital maandag 7 februari 2011
- 18. Square Melon #digital maandag 7 februari 2011
- 19. It’s about engaging human beings through experiences and conversation. Square Melon #digital maandag 7 februari 2011