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Perso.na
This document discusses the need for personal curation tools to filter digital content and make it accessible for individuals. It summarizes a pilot program with 100k users and 88k active daily users. It also provides an overview of the Smart Channels technology that curates content for different times of day and interests. The document concludes with contact information for the company building this tool.
Perso.na
- 1. José Ángel Anguita KarimEnnakhli Benaiges
- 2. Index • Introduction • Context •Pilot • persona/ • Technology overview • Questions? • Contact us
- 3. The need Web portals Search Engines User Generated Social Networks ABC DEFGH 1995 2000 2005 2010 Production Journalists / Artists Journalists/Artists People People Selection Editors/A&R Editors / A&R Editors / A&R People Marketing Brand Search Search People Distribution Domain Search Results Embed Social Streams Every 5 years people add a new way to consume digital content
- 4. Don’t miss athing In the age of information overload, we need personal curation tools to filter, organize, contextualize and repackage content to make it easily accessible for individuals
- 5. Pilot 100K users 50% active users use the app daily 88K active users 50 minutes on app daily
- 6. persona/ • Import sameexperience to iPad • Aggregation: & more! • Curated Contents • Smart Channels • Stay tuned for more...
- 7. Smart Channels 7am 9am 11am 13pm 15pm 17pm 19pm 21pm 23pm What you see What you see while browsing while browsing regular social regular social channels channels
- 8. Smart Channels 7am 9am 11am 13pm 15pm 17pm 19pm 21pm 23pm What you see What you see while browsing while browsing regular social regular social channels US Politics Videos and channels photos about Gossip
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- 11. Technology Overview • Architecture •Frameworks & libraries • api.perso.na: load balancing, server, db... • Decisions (from a web developer view) • Native vs HTML5: both.
- 12. Technology Overview • Recommendations • Prototyping: try before implement • Memory Management: MRC vs ARC • MVC lifecycle
- 13. Technology Overview • Recommendations(cont.) • RTFM: developer.apple.com is your friend. • You should not embed UIWebView or UITableView objects in UIScrollView objects. If you do so, unexpected behavior can result because touch events for the two objects can be mixed up and wrongly handled. • The UIWebView class should not be subclassed. • The connection retains delegate. It releases delegate when the connection finishes loading, fails, or is canceled. • You should avoid creating UIImage objects that are greater than 1024 x 1024 in size.
- 14. Technology Overview • Test • Unit Testing, TDD • Real Hardware: iPad 1, iPad 2, iPad N • Different iOS versions: 4.3.0, 4.3.1, 4.3.2, 4.3.3, 4.3.4, 5.0.0, 5.0.1, and so on • TestFlight
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- 16. Contact us • Layers - layers.com • persona/ perso.na • Marcos Cuevas (Founder, CEO) @marcoscuevas / marcos@layers.com • José Ángel Anguita (Engineer) @neuroflip / jaanguita@layers.com • Karim Ennakhli Benaiges (Engineer) @beingke / karim@layers.com • Join our TestFlight <bepersona@layers.com>