Lindt Shared Services Model Recommendation
•
4 likes•2,267 views
I participated in a two-day MBA case competition for Lindt Chocolate. We were asked to evaluate and recommend how the shared service model could be implemented in North America. After evaluating Lindt's history in NA and globally we decided to recommend they use the shared service model to implement a CSR plan. I handled: - creation of the PPT - consumer research for confectionery industry, purchase decision factors, brand awareness, consumption trends - business benefits for integrating CSR into the global business practice
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Lindt Shared Services Model Recommendation
Similar to Lindt Shared Services Model Recommendation (20)
Recently uploaded
Recently uploaded (20)
Lindt Shared Services Model Recommendation
- 1. Abhi Alavalapadu Andrew Davenport Joel Fried Kelly Bowker Sean To
- 3. Source: The World Cocoa Economy &Asia’s Chocolate Binge Compounding Global Cocoa Shortage
- 4. USD/ton Cocoa Price Volatility Source: How Weather Around the World Impacts Chocolate & NASDAQ
- 5. Source: Ibis World Reports, Team Analysis
- 6. Source: Confectionary News 450 400 350 300 250 200 150 100 50 0 Mondelez Mars Nestle Hershey Lindt US Dollars in Millions
- 7. 63% of consumers don’t know how find a firm’s Corporate Sustainability Report Source: Environmental Leader 2012 Consumer Survey
- 8. Source: Rank a Brand: Chocolate E Rating A C C C C C C C C C C C C E Lindt Hershey's Bros Rolo Smarties Nesquik Kinder After Eight Nestlé Crunch Nestlé Hot Coco Lion Nutella Kit-Kat Green & Black's
- 10. • Lots of mobility on prices, consumers willing to pay premium for “fair trade” or “Sustainable” brands • Average across small sustainable brands: $5.46
- 11. • BCG report around sustainability interviewed corporate leaders across multiple industries, indicates that if sustainability is made a business case, added profits are hugely impacted Source: BCG Perspectives
- 15. Environmental SUSTAINABILITY Social Economic
- 17. Source: Network for Sustainable Business
- 18. Supplier power: Medium • Low # of premium cocoa suppliers • Trade regulations Threat of new entrants: Medium • Large competitors with economies of scale and scope • Usually customers are loyal to brand • Ability for Niche players to capitalize on market share • Companies with established distribution channels can challenge the current players • High margins in premium chocolate Existing firm rivalry: High • Rivals have huge amount of resources • Ability to absorb advertising spend • High fixed costs associated with capacity increments • High exit barriers • Firms compete on quality & brand rather than price Buyer power: Medium • Low switching costs • Distributors and retailers have high bargaining power • No monopsony in industry • Consumer might react strongly to higher pricing • Switch to healthier foods easily Threat of substitute products: High • Numerous substitute products like ice-cream, yogurt, fruits, low end chocolate • Alternates readily available • High product differentiation in mkt place
- 19. Cost Leadership Differentiation Broad Market Narrow Market
- 20. Ghiradelli:
- 23. Key Issues
Editor's Notes
- PRICE OF COCA COST OF DISTRIBUTION
- DEMAND FOR FAIR TRADE CLIMATE CHANGE EMISSIONS
- 18-49 yr olds account for 56.8% of chocolate consumption
- BENEFITS
- BENEFITS
- BENEFITS
- FARM LOCATIONS MANUFACTURING LOCATIONS (LINDT OWNED)
- HERSHEY’S COMPARE PRICE “LOCAL” – FINANCES
- BENEFITS
- CSR FRAMEWORK NETWORK FOR BUSINESS SUSTAINABLITY