This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for ExL Pharma and GSMI, conference organizers.

1. Labeling
2013
Quality and
ComplianCe
training
PHARMA
CEUTICAL
3
Quality and Compliance Training
// PDF brochure
GSMI
FDA Regulated Industries
// PDF brochure
GSMI
5 The 5th Annual Digital Pharma™
East Conference
ExL Pharma // Pre-mailer
6 The 5th Annual Digital Pharma™
East Conference
ExL Pharma // Conference brochure
in-house and public Cour
the pharmaceutical, Biot
medical device industrie
888.409.4418
| http://gsmiweb.co
10/15 - 8:51 AM
ExL Pharma
graphic design // conferences
2 Social Media Strategies For
April 17-18, 2013
Edison, NJ
100%
October 15-18, 2012
Loews Hotel | Philadelphia, PA
The Digital Innovators’ Forum for Learning
Relevant Strategies and Realizing Results
Keynote Speakers For 2012
Myrtle Potter
CEO
Myrtle Potter Media
Myrtle Potter and Company
4 Packaging and Labeling -
Sinan Aral
Professor of Informatics,
Operations and
Management Sciences
NYU Stern MIT
Quality Management System
Digital
// PDF brochure
GSMI
Pharma™
Key Digital Themes for 2012
600
7 The 7th Annual Bio/Pharmaceutical
Create a Dynamic Digital Marketing Review Process at
Your Organization
East
Join Over
of Your Digital
Marketing Peers!
iPhone App!
App by:
Pricing Reimbursement Conference
ExL Pharma // Conference brochure
Pharma 3.0: Understand the Impact of Emerging Social
October 15-18,
and Mobile Tactics Impacting your Brands
2012
Loews Hotel | Philadelphia, PA
Understand the Impact and Trends Around mHealth
The Digital Innovators’ Forum for Learning
Results
Embrace and Leverage BIG DATA Analytics at
Relevant
your OrganizationStrategies and Realizing
Stay Up to Date with FDA Social Media Guidance
Successfully Integrate the iPad throughout the Enterprise
Drive Dynamic Innovation Throughout the Pharmaceutical Organization
Choose from Five Conference Streams with 85+ Remarkable Speakers
Linda C. Modica
Art Director | Brand Specialist | Graphic Designer
Keynote Sessions
blog
tsae/moc.seiresamrahplatigid.www
portfolio
www.digitalpharmaseries.com/east
golb
Hear Real World Examples of Digital, Social and Mobile Impact
Improving Outcomes
via Digital Innovation
Social Networks, Viral
Marketing and Big Data
Understand the Emerging Role of
Gaming Technology in Healthcare
Myrtle Potter
CEO
Myrtle Potter Media
Myrtle Potter and Company
Sinan Aral
Professor of Informatics,
Operations and Management Sciences
NYU Stern MIT
Nick DiNubile, MD
Orthopaedic Surgeon
Best Selling Author
DrNICK.COM
www.digitalpharmaseries.com/east

2. Social Media Strategies For FDA Regulated Industries
Client: GSMI
Description: onference brochure, custom infographics, icon development
C
8.5 x 11 electronic PDF for distribution
2

3. Quality and
ComplianCe
training
in-house and public Courses for
the pharmaceutical, Biotech and
medical device industries
Quality and Compliance Training
Client: GSMI
Description: onference brochure, icon development
C
8.5 x 11, landscape, PDF for electronic distribution
•
•
•
•
•
•
• Record change control methods for your CAPA process
• Address incidents in a timely manner with a process
oriented timeline
• Identify the impact of nonconformance, and mitigate the
risk appropriately
• Manage escalation
• Verify and validate incidents
Register Today!
888.409.4418 or B.zvaifler@gsmiweb.com
3
8
Quality and Compliance training
|
888.409.4418
|
http://gsmiweb.com/training.html
“Excellent training, even for someone who
has been in the industry for a number of
years.”
“The training was relevant. The quality of
the program was excellent.”
“This course and instructor, was one of the
most insightful and applicable QA courses
that I have taken.”
“I’m very pleased– it was time well spent.
I feel inspired and empowered
to design and implement a program
for my company.”
* This represents a partial list of clients. Please contact for more information and a full list.
3
Quality and Compliance training
|
888.409.4418
|
http://gsmiweb.com/training.html
past Clients
DRA Compliance
Manager, Novartis
QA Specialist
Allergy Labs
Sr. Director,
Bayer Advanced
QA Manager,
Millennium Labs
QS Manager,
Millennium Labs
General Counsel,
Onyx Pharmaceuticals, Inc
instructors
Analyze FDA CAPA Requirements
Develop a comprehensive CAPA process
CAPA Data Collection
Avoid multiple investigations
Validating CAPA processes
Increase ROI by decreasing penalties
and costs associated with incidents
Learn to test potential cause and effect
Mitigate risk effectively
Differentiate between corrections, corrective
action and preventative action
Conduct quality root cause analysis and
failure investigations
Document CAPA report effectively
Measure the effectiveness of a CAPA process
“This seminar helped me understand my
job. It put everything into perspective”
Course outlines
•
•
•
•
•
•
“Very Informative, the presenter has a lot
of experience which makes the training
very interesting and a great learning
experience”
Contact
Topics Covered Include
past Clients
This course will review the requirements of a lean and effective CAPA system. CAPA processes are continuously
cited in warning letters and 483s, this course will mitigate your risk of nonconformance by reviewing the
necessary components of a CAPA process as well as looking at best practices for an effective system
testimonials
instructors
Public:
April 8-9, 2014
San Diego, CA
In-house/ Live onsite
E-learning
Contact
Delivery Methods Offered
training Clients
include
Course outlines
Capa process improvements
gSmi training
overview
| http://gsmiweb.com/training.html
gSmi training
overview
888.409.4418

4. Assure compliance
before an inspection, and
prepare your organization for the
future of regulation
Training Instructors:
Jim Ingram
Bruce Cohen, Principal
Ingram Consulting Services
2013
Packaging and
Labeling Quality Management
System
April 17-18, 2013
Edison, NJ
PackTechPlus, LLC
Jim has over 20 years of management experience in manufacturing and packaging of pharmaceutical, food and cosmetic products,
including over 10 years with glaxosmithKline. throughout his
career, he has had direct responsibility for compliance with government agencies such as Fda, ePa, dea and da. over the past
15 years as an independent consultant, Jim has developed a range
of processes and training programs, resulting in improved Fda
audits and relief from Consent decrees.
Jim received his associates degree in engineering from Central
Carolina technical College and attended Campbell University
Business school. He has numerous patents to his credit and is
a Certified Packaging Professional with the Institute of Packaging
Professionals.
Bruce has been an innovative leader in pharmaceutical
packaging for over 35 years. He has held positions at alcon
Laboratories, BBL, Boehringer Mannheim diagnostics, sterling
drug inc., glaxo inc. and glaxosmithKline. Currently, he is
owner/Principal of PacktechPlus, LLC, a packaging technology
consulting firm.
Bruce’s expertise includes packaging materials, primary and
secondary packaging process equipment, labeling/graphics
design process and equipment, serialization, and over 25 years
of anti-counterfeiting strategy and tactical process design.
He is a member and past chairman of the drug Pharmaceutical
Packaging Committee of ioPP, past chairman of the PhRMa Bar
Code technical Committee and the PhRMa Paperless Labeling
task Force.
Agenda-At-A-Glance
Day One:
Day Two:
• overview of Pharmaceutical Packaging Labeling
• Comply with Bar Code Requirements
• examine cgMPs for the Manufacture, Packaging Labeling
of drug Products
• implement safety strategies Prevent Liability issues
• analyze the Composition and Manufacturing of drug
Packaging Materials
• implement Comprehensive soPs for Packaging Labeling
• ensure Packaging Labeling suppliers Comply with
Fda Requirements
• implement Formal Quality test Procedures Criteria
• Validate Pharmaceutical, Medical secondary Packaging
Labeling equipment
• implement Clinical Protocol Requirements for
Packaged Labeled Products
• determine appropriate Formats styles of Packaging Labeling
• Preparing for Fda Quality systems-Based inspection
• Comply with Legal Requirements for Labels the Labeling Process
• security Packaging Brand Protection
3 | Presented by
| RegisteR today!
619-810-1935 www.qualityandcompliancetraining.com or www.gsmiweb.com
Keep your personnel in the know and
up-to-date with FDA regulatory standards
Packaging and Labeling - Quality Management System
packaging and
3 Institute standards prior to
labeling
Client: GSMI
inspection
3
Description: Conference brochure
8.5 x 11, PDF for electronic distribution
Discuss SOP and GMP to
ensure FDA compliance
3 Learn best practices and
controls for your packaging
and labeling system
3 Leverage risk with compliance
to prepare yourself for the
Two Full Days of Packaging
and Labeling System Management
Training!
future of regulation
Agenda
8:30
Register Today!
1
2
619-810-1935
www.qualityandcompliancetraining.com
4
3
Module 3
4
Module 4
5
6
7
8:30
• Identify key labeling and packaging issues in pharmaceutical RD
• Analyze labeling and packaging development processes, including marketing aspects
• Outline roles and responsibilities of development team
Examine cGMPs for the Manufacture, Packaging Labeling of Drug Products
Module 2
•
•
•
•
Review the FDA drug approval process and general packaging/labeling guidelines
Discuss the impact of current Good Manufacturing Practices (cGMPs)
Analyze USP test procedures and requirements
Explore the FDA’s recently proposed rule for prescription drug labeling
Analyze the Composition and Manufacturing of Drug Packaging Materials
•
•
•
•
Identify types of glass used in manufacturing and drug packaging
Explore the use of metal in tin plates
Inspect the nature of plastics and composite films
Examine the chemical structure of elastomeric material
Implement Comprehensive SOPs for Packaging Labeling
•
•
•
•
Ensure written procedures include set-up of packaging equipment
Decide what measures should be taken when process AQL limits are exceeded
Determine precise packaging plans and label control
Specify documentation and personnel involvement
Validate Pharmaceutical, Medical Secondary Packaging Labeling Equipment
Module 5
• Review common challenges associated with equipment
• Discuss typical pitfalls associated with Form-Fill-Seal machines
• Validate air handling systems in packaging rooms and aseptic processing equipment
Determine Appropriate Formats Styles of Packaging Labeling
Module 6
Module 7
5:30
4 | Presented by
Agenda
Day 1
Training Begins
Overview of Pharmaceutical Packaging Labeling
Module 1
Learn Best Practices with
14 Interactive and
Comprehensive Modules
•
•
•
•
Examine ease of use, legibility, understandability
Assess aesthetic properties analyze barrier properties
Explore current security features
Ensure sufficient use layout of print warnings
Comply with Legal Requirements for Labels the Labeling Process
• Identify legal issues related to repackaging relabeling
• Report drug product problems appropriately
Training Concludes
| RegisteR today!
8
9
Comply with Bar Code Requirements
Module 8
• Define FDA’s expectations regarding bar codes for human drug products
• Identify solutions to technical challenges raised by bar code requirements
• Implement strategies to achieve maintain compliance
Implement Safety Strategies Prevent Liability Issues
Module 9
•
•
•
•
•
•
Explain the liability issues associated with labeling
Analyze the impact of direct-to-consumer (DTC) advertising
Ensure that clinical study safety information is incorporated on package inserts
Include post-marketing and Phase IV study data in package inserts
Incorporate conversion of terminology for safety information
Ensure accurate distinct labeling prevent mislabeling
10
Ensure Packaging Labeling Suppliers Comply with FDA Requirements
11
12
Implement Formal Quality Test Procedures Criteria
Module 10
13
14
Module 11
•
•
•
•
•
Establish metrics to evaluate an outsource provider
Conduct an efficient pre-qualification process
Determine responsibilities of suppliers vendors
Ensure compliance with test requirements
Establish the role of the QA group
• Validate testing data for product shelf life
• Ensure the package protects the product
• Implement techniques for changes in batch size
• Examine trending data
Implement Clinical Protocol Requirements for Packaged Labeled Products
Module 12
•
•
•
•
•
Prepare for the manufacture of clinical trial material
Examine the manufacturing techniques for various drug product types
Analyze storage labeling dispensing
Evaluate label control and packaging plans
Ensure compliance with test requirements
Preparing for FDA Quality Systems-Based Inspection
Module 13
Module 14
5:30
619-810-1935 www.qualityandcompliancetraining.com or www.gsmiweb.com
Day 2
Training Begins
5 | Presented by
• Review cGMPs that affect clinical supply manufacturing
• Ensure proper documentation
• Review training process for SOPs
• Review impact of OOS on packaging labeling
Security Packaging Brand Protection
• Review counterfeit issues and the impact it has on your products
• Review examples of different counterfeits what you can do to protect your brand
Training Concludes
| RegisteR today!
619-810-1935 www.qualityandcompliancetraining.com or www.gsmiweb.com

5. 10/15 - 8:51 AM
ExL Pharma
100%
October 15-18, 2012
Loews Hotel | Philadelphia, PA
The Digital Innovators’ Forum for Learning
Relevant Strategies and Realizing Results
Keynote Speakers For 2012
10/15 - 8:51 AM
ExL Pharma
100%
10/15 - 8:51 AM
ExL Pharma
Digital Pharma East Topics
Myrtle Potter
CEO
Myrtle Potter Media
Myrtle Potter and Company
Sinan Aral
Professor of Informatics,
Operations and
Management Sciences
NYU Stern MIT
Key Digital Themes for 2012
Digital
Pharma™
Pharma 3.0: Understand the Impact of Emerging Social
and Mobile Tactics Impacting your Brands
East
Create a Dynamic Digital Marketing Review Process at
Your Organization
iPhone App!
App by:
Understand the Impact and Trends Around mHealth
Embrace and Leverage BIG DATA Analytics at
your Organization
Stay Up to Date with FDA Social Media Guidance
Successfully Integrate the iPad throughout the Enterprise
blog
golb
www.digitalpharmaseries.com/east
Key Metrics From Digital Pharma East 2011
Sponsors
625
Surveyed
90%ofAttendees 70+
Total Attendees
Would Recommend
Digital Pharma to a Friend
Speakers
Sponsors and
Exhibitors
25
4
15
200+
Case Study
Presentations
Educational Tracks
Scheduled
Networking Activities
Attendees for
the Mobile Day
Conference
Co-Chairs:
Shwen Gwee
VP of Digital Health
Edelman
60
Mark Monseau
Founder Principal
MDM Communications
Sample of Confirmed Faculty To-Date:
Jedrix Aquino
Manager, Worldwide
Communications
ASP
Matthew Barry
Assistant Director
HCP Multi-Channel Marketing
Astellas Pharma US
Stacy Burch
Director, Corporate Reputation
and Digital Communications
Sanofi-Aventis
Jeffrey Daniels
Patient Recruitment Specialist
Celldex Therapeutics Inc.
Peter Dannenfelser
Director, Pharmaceutical Digital
Marketing North America
Johnson Johnson
Carlos Dortrait
Product Director
Janssen Biotech
Doug Elwood
Director, Global Medical
Information Communications
Innovation
Bristol Myers Squibb
Uri Goren
Spokesman and PR Manager
NeoPharm
Tony Jewell
Senior Director
Corporate Communications
AstraZeneca
Harold Johns
Manager, Global Web Solutions
Johnson Johnson
Cynthia North
Customer Marketing Director
Bayer Corporation
Nancy Phelan
Vice President, Customer Strategy
Bristol Myers Squibb
John Pugh
Director of Digital
Boehringer-Ingelheim
Lisa Riedell
Product Manager
Sanofi-Aventis
Jack Scannelli
Director, Advertising
Promotion Review
Novartis
Alison Woo,
Director, Social Media
Bristol Myers Squibb
tsae/moc.seiresamrahplatigid.www
“Digital Pharma East was truly a meeting place for Pharma Marketing Thought
Leaders to share ideas and experiences. I am sure everyone learned at least one
thing they did not know before or, met a vendor or a colleague that can help them
move their digital marketing efforts forward.”
-Director, Mobile and Social Media, ASTRAZENECA
The 5th Annual Digital Pharma™ East Conference
Client:
5
100%
Digital Pharma East Sponsors
ExL Pharma
Description: onference Pre-Mailer; Direct Mail
C
Custom size - 7.31 x 9.5; rounded corners, 4 panel, (Digital globe image/logo provided by client)
®
Join The Conversation!
LIKE our Page
blog
Subscribe to our Digital Pharma
blogblog
Newsletter at www.exlpharma.com
FOLLOW us on
blog
@DigitalPharma
Digital Pharma Blog
digitalblog.exlpharma.com
www.digitalpharmaseries.com/east
blog

6. Unique Conference Format
Who Should Attend?
This conference is designed for professionals from the pharmaceutical, biotechnology
and medical device industries whose responsibilities include:
Digital Pharma™ East provides a unique blend of learning formats giving you access to a number
of different types of content delivery to choose from. We provide you the ability to tailor your
agenda and choose session formats that work best based on your objectives.
General Sessions
Perspectives from key industry stakeholders, guru’s
and leading innovators that take place on our main
conference stage.
Breakout Tracks
Workshop Master Classes
• Social Media
• Interactive Services
• Regulatory Affairs
Case Study
7%
Hear a first hand perspective on a particular instance
of something used or analyzed over a period of time.
Target
Interactive Panels
Have the opportunity to listen to group discussion
and debate from a myriad of industry perspectives
on the hottest issues and have your burning
questions addressed.
Audience
8%
Medical Device
Academic/Government
Industry Service Provider
Company
Type
42%
yC
om
p
Pharmaceutical/Biotech
any
Typ
Attendee Demographics
2011
Meet New Industry Colleagues and
Reconnect with Existing Connections
at the World’s Largest Pharmaceutical
Marketing Event
Agencies, consultants, and organizations
that specialize in Interactive Marketing
43%
Digital Pharma™ East
e
6%
Marketing Manager/Director
10%
36%
Attendee D
Networking
• Information Technology
B
Power
• Product Management
• Global Marketing
ics
ph
gra
Receive executive level training in these three-hour
workshops that offer a classroom feel with some
personal attention on key industry topics.
• Brand Management
• eMarketing
• Multi-Channel Marketing
This program will also
be of interest to:
• Advertising Promotions
• Mobile Marketing
• Digital Strategy
Inspired by the spirit of social media, these interactive
sessions provide attendees the opportunity to
communicate with their peers in group discussions that
push the boundaries of traditional conference formats.
• New Media
• Digital Marketing
ttendee Demo
Our highly focused sessions allow you to glean
valuable insights from case examples that provide
instant impact on your digital marketing practices.
• Marketing
Unconference Sessions
cs
By
Title
Product/Brand Manager Director
28%
hi
rap
og
em
When you ask anyone who has attended Digital Pharma™ in the past, they always tell you it is the best digital event to be at in terms of
education and networking. In addition to four days of cutting edge content, we provide unparalleled networking opportunities that allow
you the time and ability to meet other innovators in this industry and form connections that make a difference. To maximize the experience for all involved, we incorporate a series of networking breaks, special events and receptions to maximize peer-to-peer networking.
eMarketing/Social Media/
Digital Marketing
Business Development
Tit
le
20%
Other
Special Events at Digital Pharma™ East:
October 15th
October 16th
October 17th
4:00 PM
11:45 AM
12:45 PM
Opening Day Reception
Hosted by:
Join Over 600
of Your Digital
Marketing Peers!
Cocktail Reception
5:30 PM
October 15-18, 2012
Loews Hotel | Philadelphia, PA
Strolling Luncheon in Exhibit Area
LOEWS PHILADELPHIA HOTEL
Strolling Luncheon in Exhibit Area
1200 Market Street, Philadelphia, PA 19107
To make hotel reservations attendees can call the Loews reservations department at 888-575-6397 and request
the negotiated rate for ExL’s 6th Digital Pharma™ East. You may also use the following weblink to make reservations online: http://www.loewshotels.com/en/Philadelphia-Hotel/GroupPages/18O101812. The group rate is
available until September 24, 2012. Please book your room early as rooms available at this rate are limited.
Cocktail Reception
6:00 PM
Hosted by:
Offering the ideal layout and amenities for our Digital Pharma™ conference audience, the Loews Philadelphia
Hotel offers the following features:
In addition, there will be several private, invite only breakfast, lunch and
dinner meetings that you will be informed of after registering for the conference.
• 581 guest rooms, including 44 concierge club rooms
and 14 specialty suites with magnificent views of the
Philadelphia skyline
• Breathe Spa and Fitness: a 15,000-square-foot, stateof-the-art wellness facility
• 20 meter, two-lane heated lap pool, complete cardio
center, and full-service spa
If you are interested in hosting a cocktail reception or a breakfast, lunch or dinner meeting, please contact
Jayson Mercado at 212-400-6236 or by e-mail at jmercado@exlpharma.com
The Digital Innovators’ Forum for Learning
Relevant Strategies and Realizing Results
Explore and Source the best Products and Services from Industry Vendors and Partners
4
Register Today! www.digitalpharmaseries.com/east | 866-207-6528 | #digpharm | 5
Register Today! www.digitalpharmaseries.com/east • 866-207-6528 • #digpharm
Drive Dynamic Innovation Throughout the Pharmaceutical Organization
Hear Real World Examples of Digital, Social and Mobile Impact
Agenda
Choose from Five Conference Streams with 85+ Remarkable Speakers
Keynote Sessions
Improving Outcomes
via Digital Innovation
Social Networks, Viral
Marketing and Big Data
Sinan Aral
Professor of Informatics,
Operations and Management Sciences
NYU Stern MIT
Nick DiNubile, MD
Orthopaedic Surgeon
Best Selling Author
DrNICK.COM
At-A-Glance
Understand the Emerging Role of
Gaming Technology in Healthcare
Myrtle Potter
CEO
Myrtle Potter Media
Myrtle Potter and Company
www.digitalpharmaseries.com/east
Pre-Conference Workshop Day
Monday 15th October 2012
WORKSHOP A
WORKSHOP B
WORKSHOP C
DIGITAL HEALTH COALITION
9:00-11:45 AM
9:00-11:45 AM
1:00-4:00 PM
Building a Power Team to Drive
Your Digital and Sourcing
Expertise
BOEHRINGER INGELHEIM
Sampling in the Cloud: A Full
Spectrum Analysis of the Optimal
Utilization of Digital Services
KNIPPER
How to Design an Effective
Digital Campaign With Email
DMD
FALL 2012 SUMMIT 1:00-4:00 PM
The Industry Landscape – A Snapshot of Executive
Insight For Standards Best Practices in Digital, Social
Mobile
4:00
DIGITAL HEALTH COALITION Selected Industry Leaders
Networking Wine Tasting Reception To Be Hosted By:
Main Conference
Day 1: Tuesday 16th October 2012
08:30
Co-Chairmen’s Welcome
08:40
KEYNOTE: Improving Diabetes Outcomes via Digital Innovation MYRTLE POTTER MEDIA, INC.
09:20
Future 15 Pharma Trends KLICK HEALTH
10:00
Networking Refreshment Break
10:30
Digital Engagement and Customer Centricity BRISTOL-MYERS SQUIBB
11:10
KEYNOTE: Social Networks,Viral Marketing and Big Data – Distinguishing Hope from Hype With Science NYU STERN MIT
11:45
Luncheon
1:00
Effectively Employing a Unique Pay-For-Performance Marketing Program: Understanding How to Reach and Convert Profiled, Targeted Heartburn Patients
QUALITY HEALTH TAKEDA PHARMACEUTICALS
1:40
PANEL DISCUSSION: Driving Innovation in our “Slow-Moving-Ultra-Conservative” World of Pharma: Closing the Gap Between Knowing and Doing
2:30
Developing a Culture of Communication and Alignment Between Marketing and IT Divisions to Achieve Optimal Results MAQUET
3:30
Networking Refreshment Break
TRACK A
The 5th Annual Digital Pharma™ East Conference
Client:
6
ExL Pharma
Description: onference brochure; Direct mail
C
8.5 x 11, 20 pages, (Digital globe image/logo was provided by client)
TRACK B
TRACK C
TRACK D
TRACK E
Patient Consumer
Marketing
Healthcare Practitioner
Marketing
Internal Process
Improvement Analytics
Multi-Channel Marketing
Strategy
Interactive
Unconference Sessions
4:00
Using Data to Shift the
Marketing Mix and Budget
Allocation to Digital
ROCHE DIAGNOSTICS
4:00
Experience Mapping:
Documenting the Road to
Marketing Success
BLUE DIESEL
4:00
Looking Holistically at
Digital Social Media to
Drive Differentiation
COGNIZANT
4:00
Exploration of the Evolving
World of Traditional, Digital
and Pharma Marketing
JANSSEN PHARMACEUTICALS
HALE ADVISORS
4:00
PANEL DISCUSSION:
Innovations Enhancing the
Impact of Physician Engagement
Activities
4:45
PANEL DISCUSSION: Health
Literacy in the Digital World:
How to Develop Health
Initiatives so Patients Can not
Only Read, But Understand,
and Act on the Information
4:45
Enhance the Digital Channel
and Incorporate Emerging iPad
Technology To Provide Better
Access to HCPs
ASTELLAS PHARMA US
4:45
Optimizing Sales Analytics and
Metrics within a Global Digital
Marketing Strategy
NOVARTIS
4:45
Outsize Results on Modest
Budgets: Think You Can’t Afford
to do World-Class Marketing
on Your Limited Budget?
Think Again
HEARTBEAT IDEAS
4:45
PANEL DISCUSSION:
The Role of Marketing in
Improving Health Outcomes
5:30
6
• Business Center and full-service audio visuals
• Full-service Concierge
• 10 minutes from Amtrak 30th Street Station
• Across the street from SEPTA Market East
Regional Rail Station
• 20 minutes from Philadelphia Airport
• 42,000 square feet of flexible function space
Networking Cocktail Reception To Be Hosted By:
Register Today! www.digitalpharmaseries.com/east • 866-207-6528 • #digpharm

7. The 7th Annual Bio/Pharmaceutical Pricing Reimbursement Conference
Client:
ExL Pharma
Description: onference brochure; Direct mail
C
8.5 x 11, 4/4, 6 panel, tri-fold, self-mailer
7