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limited brands annual report 2001 full
Leslie Wexner, CEO of The Limited, provides a summary of the company's performance in 2001, a difficult year marked by economic challenges and the September 11th attacks. While sales were impacted, strategic decisions like inventory control helped manage risks. The company's major brands - Victoria's Secret, Bath & Body Works, and Express - saw growth. Wexner outlines an ambitious vision to build these into multi-billion dollar "master brands" through expanding products/categories. He expresses confidence that the company's strategies, capabilities, and talent will support continued growth and development of powerful retail brands.
