Slides from Lilah Raptopoulos, Financial Times, at the newsrewired digital journalism conference at Reuters in London on 7 March.

1. Lilah Raptopoulos
Community Editor
Financial Times
@lilahrap
Building a relationship with your
readers

5. Questions for every project:
1. What is the gap in coverage that our readers could
help fill?
2. What is the best way to ask and reach relevant
readers?
3. How will the responses be used?
4. How do we measure success?

7. 1. What is the gap in coverage that our readers could help
fill?

8. 1. What is the gap in coverage that our readers could help
fill?
2. What is the best way to ask and reach relevant readers?

9. 1. What is the gap in coverage that our readers could help
fill?
2. What is the best way to ask and reach relevant readers?

10. 1. What is the gap in coverage that our readers could help
fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?

13. 1. What is the gap in coverage that our readers could help
fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
4. How do we measure success?

15. 1. What is the gap in coverage that our readers could help
fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
4. How do we measure success?

18. 1. What is the gap in coverage that our readers could help
fill?
2. What is the best way to ask and reach relevant readers?
3. How will the responses be used?
4. How do we measure success?

19. STAY IN TOUCH
lilah.raptopoulos@ft.com
@lilahrap
Thanks!