The document discusses best practices for using social media and communications strategies. It provides tips for social media engagement, including being authentic, prioritizing storytelling, curating content, tapping into relevant events and breaking news, and understanding mobile usage. Metrics for technology usage in Rwanda are presented, and questions are provided to help understand corporate strategies and resources before developing a communications plan.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Free Social Media eBook just for you! - Top tips from those in the knowJohn Burgher
Having jumped on the blogging bandwagon ourselves, we know that there are few organisations that haven’t at least taken their first steps in social media. What used to be the ‘next big thing’ in marketing is now an essential tool.
Drawing on the expertise of our speaker line up for Social Media: Innovative strategies to achieve your institutions goals we’ve created this social media eBook to help you to take the next steps.
Making the most of the media | Small charities communications conference | 12...CharityComms
Sophie Lilley, editor and Rachel Veevers, lead publisher, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Free Social Media eBook just for you! - Top tips from those in the knowJohn Burgher
Having jumped on the blogging bandwagon ourselves, we know that there are few organisations that haven’t at least taken their first steps in social media. What used to be the ‘next big thing’ in marketing is now an essential tool.
Drawing on the expertise of our speaker line up for Social Media: Innovative strategies to achieve your institutions goals we’ve created this social media eBook to help you to take the next steps.
Making the most of the media | Small charities communications conference | 12...CharityComms
Sophie Lilley, editor and Rachel Veevers, lead publisher, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
A view to how global brands are using insight-led strategy to improve their content marketing.
Understand how you can implement insight-led content marketing by:
Designing for performance: Stellar content creation starts with insights on what will resonate with the audience
Being Social@Scale: Smarter channel planning and content seeding, using channels to reach target audiences while maintaining brand integrity
Optimising to improve: Constructing intelligent links and tracking to ensure campaigns can get better over time
Presented as a keynote during ICEEfest 2015.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Grow Your Nonprofit with Email & Social MediaRitu Sharma
Tracey Warren, Regional Development, Constant Contact
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!
Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Measuring Social Media & Better Understanding AudiencesAllison Adams
An engaging look at how global brands are using social media data to:
Better understand audience interests and behaviours
Measure and report on campaigns and ‘always on’ activities
Develop insight-led strategies to optimise performance
This is great starting point for those looking to improve social media measurement within their organisation.
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
In her Brands-Only Summit presentation, Motorola Mobility's Barbara Liss teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
She provides clear steps to take and questions to ask when your team is faced with making the decision to outsource or keep the responsibilities internal.
The Science of Storytelling: The InfatuationNewsCred
The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
What to do when your charity hits the headlines for the wrong reasons | Behin...CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A view to how global brands are using insight-led strategy to improve their content marketing.
Understand how you can implement insight-led content marketing by:
Designing for performance: Stellar content creation starts with insights on what will resonate with the audience
Being Social@Scale: Smarter channel planning and content seeding, using channels to reach target audiences while maintaining brand integrity
Optimising to improve: Constructing intelligent links and tracking to ensure campaigns can get better over time
Presented as a keynote during ICEEfest 2015.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Grow Your Nonprofit with Email & Social MediaRitu Sharma
Tracey Warren, Regional Development, Constant Contact
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!
Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Measuring Social Media & Better Understanding AudiencesAllison Adams
An engaging look at how global brands are using social media data to:
Better understand audience interests and behaviours
Measure and report on campaigns and ‘always on’ activities
Develop insight-led strategies to optimise performance
This is great starting point for those looking to improve social media measurement within their organisation.
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
In her Brands-Only Summit presentation, Motorola Mobility's Barbara Liss teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
She provides clear steps to take and questions to ask when your team is faced with making the decision to outsource or keep the responsibilities internal.
The Science of Storytelling: The InfatuationNewsCred
The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
What to do when your charity hits the headlines for the wrong reasons | Behin...CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
DATA SCIENCE Lesson 4 Data Science Predictive Method Parsing Process Topic Mo...Jean-Antoine Moreau
DATA SCIENCE Lecture 4 Data Science Predictive Method Parsing Process Topic Modeling Nash equilibrium Machine learning Schelling Model conference Jean-Antoine Moreau
https://sites.google.com/site/jammooc/
Copyright managed by the ADAGP www.adagp.fr
DATA SCIENCE Lesson 2 Parallelism Computing Data Processing Performance Measu...Jean-Antoine Moreau
Data Science DATA SCIENCE Parallelism Computing Data Processing Performance Measures Modeling Conference Jean-Antoine Moreau
https://sites.google.com/site/jammooc/
Copyright managed by the ADAGP www.adagp.fr
DATA SCIENCE Lesson 5 Data Science Predictive Modeling and Modelling Methodol...Jean-Antoine Moreau
DATA SCIENCE Lecture 5 Data Science Predictive Modeling and Modelling Methodology in Geographic Information System conference Jean-Antoine Moreau
https://sites.google.com/site/jammooc/
Copyright managed by the ADAGP www.adagp.fr
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
Covers the basics of Social Media with focus on Content as the key to developing engagement with relevant communities...
Social Commerce is the outcome in that it leads to business in selling the organisation to stakeholders
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
How do you use social media to inform, involve and inspire your audience in a connected world? This workshop was delivered for members of the Edmonton Chamber of Voluntary Organizations.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
"This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
How to Create a Digital Story: October 1, 9am
"
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
Part 2 of 4 - Social Media & Publich Health/Health - workshop & capacity buil...Dan Cohen
Live tweeted at #UCBCHL - Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
1. Civil society organizations
peer-learning on media
Murakaza neza
Kigali, 30th September 2014
Foyer de Charite
2. Do you
agree?
Any communication is good
communication.
Communications is too expensive and
doesn’t add value.
Human beings are rational.
Telling people about how awful a
situation is
will compel them to take action.
YES NO
4. The big
PICTURE
• Do we understand our corporate
strategies and brand?
5. The big
PICTURE
• Do we understand our corporate
• sHtorawte vgisieibsl ea nadre b wraen din? t he country or on
a specific issue?
6. The big
PICTURE
• Do we understand our corporate
• sHtorawte vgisieibsl ea nadre b wraen din? t he country or on
• aW shpaet cisif itch ies sdueev?e lopment context?
7. The big
PICTURE
• Do we understand our corporate
• sHtorawte vgisieibsl ea nadre b wraen din? t he country or on
• aW shpaet cisif itch ies sdueev?e lopment context?
• Do we have staff capacities and
budget resources?
8. The big
PICTURE
• Do we understand our corporate
• sHtorawte vgisieibsl ea nadre b wraen din? t he country or on
• aW shpaet cisif itch ies sdueev?e lopment context?
• Do we have staff capacities and
• bAured goeutr rpersoogurracmesm?ing activities
planned?
9. The big
PICTURE
• Do we understand our corporate
• sHtorawte vgisieibsl ea nadre b wraen din? t he country or on
• aW shpaet cisif itch ies sdueev?e lopment context.
• Do we have staff capacities and
• bAured goeutr rpersoogurracmesm?ing activities
• pWlahnon aerde? our other
partners?
18. What do you
Devewloap nyotu tr om essasayg?e
The campaign,
from includes a
pledge
of a "personal
commitment to
help keep
women and
men safe from
sexual assault"
as well as "a
promise not to
be a bystander
to the problem,
but to be a part
19. What do you
Tell yowuar anutd iteon cse awyha?t
to do
Have you
ever
witnessed
corruption?
Are you a
victim of
corruption?
Send an
SMS….
20. What do you
want to say?
A young girl's
life gets turned
upside-down in
this tragic
second a day
video. Could
this ever
happen in the
UK? This is
what war does
to children. Find
out more
at http://bit.ly/3y
earson
#SAVESYRIAS
Drama helps (?)
21. What do you
Think wdifafenretn ttlyo – ssaenys?e
of humour
A group of
lithuanians
have used a
comic photo
shoot to
highlight
#pothole
problems,
24. STATS on use of ICT in
Rwanda
63.7% mobile penetration in Rwanda
(Oct 2013)
8.3% internet access in Rwanda
(2011 )
25. What to use – what
channels
OBJECTIVE PLATFORM
Real-time
connecting
news
Knowledge-sharing
Community
building
Career Building
Engaging with
beneficiaries
26. best TIPS for using social
media Set Filters
Exampl
e from
UNDP
27. best TIPS for using social
media
Schedule facebook updates and
tweets (Hootsuite) for other time
zones or based on your activity
schedule/calendar
28. best TIPS for using social
media Engage authentically as an
institution, focus more on expert
resources, BE HUMAN, BE SOCIAL.
29. best TIPS for using social
media
Be a content
curator
30. best TIPS for using social
media
Understand that content frequency is
dependent upon capacity
31. best TIPS for using social
media
Understand that content frequency is
dependent upon capacity
32. best TIPS for using social
media
Do not automat content between social
networks
33. best TIPS for using social
media
Use always corporate branding better
if using Professional graphic design.
34. best TIPS for using social
media
Prioritize storytelling over marketing,
meetings & handshakes
35. best TIPS for using social
media
Prioritize storytelling over
marketing. BE HUMAN.
36. best TIPS for using social
media
Tell your NGO’s story in photo
essay format
37. best TIPS for using social
media
Tap into the
power of
stats related
to your
mission/goal
Use
inspirational
quotes that
speak to your
cause
38. best TIPS for using social
Cmheandgiea your
report into an
infographic
39. best practices using social
Tmape idntioa de power of cause
awareness days, or international days
40. best TIPS for using social
media
Tap into breaking news and current
affairs. Stay up to date.
41. best TIPS for using social
media
Know that all social networks are
now mobile
42. best TIPS for using social
media
Monitor your brand. What is your
digital footprint?
43. The best TIP ever….
Study mobile and social media
best practices
Connecting Up :: connectingup.org
Idealware :: idealware.org
Mashable :: mashable.com
Mobile Marketer :: mobilemarketer.com
Nonprofit Technology Network :: nten.org
Social Media Examiner :: socialmediaexaminer.com
TechSoup Global :: techsoupglobal.org
The Next Web:: thenextweb.com
47. ONLY MYTHS
!!
Any communication is good
communication.
Communications is too expensive and
doesn’t add value.
Human beings are rational.
Telling people about how awful a
situation is
will compel them to take action.
YES NO
48. Good communication cuts
through the clutter, it doesn't add to it. It does this
by getting the right message, in the right medium,
delivered by the right messengers, to the right
audience.
The Big Picture
Even before drafting a communications plan, it can be useful to reflect on some general factors that may affect it.
It is basically the assessment on where we stand as an institution before working on the strategy and the media plan.
Big picture preparation work involves first a clear understanding of your corporate strategies and brand, and, for the country offices of international organizations, this include the objectives of the country programme.
Are we reaching the audiences we needs to speak to? What is, in general, our reputation?
In order to find out ask national partners, investigate local media reports and consult staff who have been in the office for some time.
What legal, political, economic, social or post-conflict issues affect our programming and presence?
Is the office budget structured in a way that supports communications work?
Do staff have expertise on some specific aspects of communications and not others?
How much money is currently available for communications?
Which are fresh, new or potentially powerful in their impact or reach?
Knowing about some of the best activities and prioritizing them in advance will yield a stronger communications plan, particularly in cases where resources are limited.
What are they doing for communications work? What has worked/not worked? Are there opportunities for collaboration?
Be a content curator.
From Facebook to Instagram, very few nonprofits create enough quality content to have an effective content strategy when utilizing multiple social networks.
Regularly getting in the habit of searching, sourcing, and posting, thus curating, interesting content to your social networks is a must-have skill for your new media manager.
ORGANIZE THE INFORMATION THAT YOU ARE SHARING,
DON’T INVADE THEIR INFORMATION CAPACITY
8. Understand that content frequency is dependent upon capacity.
Many nonprofits want to know exactly how they often they should post on each social network. There are data to give you reference points (discussed in the following chapters), but to post effectively requires thought and creativity, not just hitting a quota for the day. The ability to be both effective and active on social networks is directly related to how many staff hours your nonprofit allocates to mobile and social media (see Chapter 16). Conversely, nonprofits that have the capacity to be consistently active on social networks need to also understand that there are negative consequences to posting too often.
8. Understand that content frequency is dependent upon capacity.
Many nonprofits want to know exactly how they often they should post on each social network. There are data to give you reference points (discussed in the following chapters), but to post effectively requires thought and creativity, not just hitting a quota for the day. The ability to be both effective and active on social networks is directly related to how many staff hours your nonprofit allocates to mobile and social media (see Chapter 16). Conversely, nonprofits that have the capacity to be consistently active on social networks need to also understand that there are negative consequences to posting too often.
BE THE CHAMPION
BUILD THE CAPACITY
SHARE THE RULES (Be aware of your resposilibity towards your organization when using social media,expand the code of conduct to the digital Do you have have a code of conduct that applies to all social networks?
EMPOWER YOUR STAFF
Do not automate content between social networks.
Just because you can automate content, doesn’t mean you should. Facebook allows status updates to be automated to Twitter, but twitterers find it annoying. Instagram allows your photos to be posted to Twitter, but photos uploaded directly to Twitter get much higher retweet rates. HootSuite enables you to post the same message to multiple social networks with one click, but your donor and supporters have no interest in following robots. Be very wary of miracle marketing automation tools. Mobile and social media require authenticity and a time investment to be effective.
Know that professional graphic design is essential for effective branding.
Internet users have become highly advanced and now expect quality graphic design in all your online communications and fundraising campaigns. On social networks, they will make a snap judgment about your credibility based upon your branding. If your avatar, banners, and backgrounds are professionally designed, then users are much more likely to become followers. Whether they remain followers becomes dependent on how well your nonprofit understands and uses social networks.
NO PDF.
(use issuu for reports and other long documents – or link them to your website)
People engage best with people, not abstract issues: Single case-study stories done properly can illustrate wider issue in a real, accessible and relevant way. But most information gathering is NOT geared to this. Most programmes gather information to populate their log frame KPIs in a very static and lifeless way.
Prioritize storytelling over marketing.
The five content approaches of success, urgency, statistics, quotes, and humor should be interwoven throughout your social network strategy. Increasingly, donors and supporters follow causes on social networks. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate.. In practice, for every five status updates, posts, or tweets, four should be related to storytelling (through blogs, website articles, video, photos, stats, and quotes), while only one should be a direct ask such as a marketing or fundraising pitch.
The only exception is in crisis situations where urgent calls to action require mobilizing your social networking communities to donate, volunteer, or participate in advocacy campaigns.
People engage best with people, not abstract issues: Single case-study stories done properly can illustrate wider issue in a real, accessible and relevant way. But most information gathering is NOT geared to this. Most programmes gather information to populate their log frame KPIs in a very static and lifeless way.
Prioritize storytelling over marketing.
The five content approaches of success, urgency, statistics, quotes, and humor should be interwoven throughout your social network strategy. Increasingly, donors and supporters follow causes on social networks. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate.. In practice, for every five status updates, posts, or tweets, four should be related to storytelling (through blogs, website articles, video, photos, stats, and quotes), while only one should be a direct ask such as a marketing or fundraising pitch.
The only exception is in crisis situations where urgent calls to action require mobilizing your social networking communities to donate, volunteer, or participate in advocacy campaigns.
1) Tell your NGOs’ story in photo essay format.
Donors and supporters are increasing overwhelmed by text-heavy storytelling – especially on mobile devices. Thus, your NGO should prioritize sharing your success stories in photo essay format on your website or blog. For example, for each photo essay insert five photos that communicate success, add a sentence or two caption to each photo explaining what is happening in the photo,
and then include a short introduction (one or two paragraphs) that summarizes your photo essay.
The photo essay should be published on your website or blog and ensure that a donate button, e-newsletter subscribe option, and social network icons are prominently featured.
When distributing your photo essay in your e-newsletter only include the introduction and one photo in the body of your e-newsletter and then encourage readers to “Click to View Photo Essay” or “Click to Read More” to increase traffic to your website or blog. When posting your photo essay on social media, link to your website or blog and upload the best photo from the photo essay to increase likes, retweets, and click-throughs to your website or blog. When titling your essay, think like a journalist and craft titles that are more likely to receive interaction and engagement on social media. Finally, when formatting the essay, all five photos should be the same size and captions should be bold and at least 12 point. Free photo editing tools like PicMonkey and Photo Gallery enable your NGO to easily re-size and crop photos.
Guaranteed to be your most liked, shared, and retweeted content, your NGO should create a page of ten powerful stats related to your mission and programs on your website or blog and another page of ten inspirational quotes that speak to your cause. Ensure that you have a prominently featured donate button, e-newsletter subscribe option, and social network icons on both pages. Then, once a week share a stat and inspirational quote on each of your social networks and always link to the associated stats and quotes pages. This will significantly increase traffic to your website, help build your e-newsletter list and social network communities, and thus increase your online fundraising success. Your stats and quotes page will become two of the most visited pages on your website or blog.
Finally, learning how to convert quotes and stats into images or embedding them on photos will make your NGO even more successful on social media. Experiment with tools such as Quozio, Share As Image, and Infogram and again, use PicMonkey or Photo Gallery to embed stats or inspirational quotes on your images.
Canadian NGO who decided to prepare this infographic to share their annual report.
Great increase of visibility and much easier for their audience to grasp the highlights of the year.
4) Tap into the power of cause awareness days.
Creating online communications campaigns around cause awareness days can help your NGO get international exposure and raise money online. The trick is to plan your campaign at least one month in advance so that your NGO has the time to create text and visual content, craft an e-newsletter to be sent the morning of the cause awareness day, schedule updates and tweets throughout the 24-hour period, and research and participate in relevant tweet chats and Google+ hangouts. For example, the next World NGO Day is February 27, 2014. Craft a strategy of how your NGO will participate and what you want to ask your donors and supporters to do on behalf of your NGO on #WorldNGODay.
