The Lotus Dairy Products (P) Ltd is the fastest growing private sector dairy in Rajasthan, with a current processing capacity of 100,000 liters per day. It has over 30 years of experience in the dairy industry and is managed by skilled dairy professionals. Lotus aims to be the second most popular brand in the state's dairy industry. It procures over 7 million liters of milk per day, 1 million of which comes from its Bassi plant. Within 6 years, Lotus has become the largest private dairy company in Rajasthan, capturing an 18% market share. It plans to expand into new products and markets while maintaining strict quality control.

1. The Lotus Dairy
Products (P) Ltd

2. “Lotus” – in brief
Fastest growing Private Sector Dairy in
Rajasthan
Current plant processing capacity of 1,00,000
liters/day
•.
Having 7 upgraded chilling stations
30 years of rich experience in business
Managed by skilled dairy professionals &
technocrats

3. More about us
• Being the initiator in marketing milk in poly packs
from September 2004
Objectives popular brand of Rajasthan in dairy
• Second most Reasons Content
industry
• Total procurement of milk by the group stands at 7
LLPD in which 1 LLPD is from the Bassi plant of Lotus
• No. 1 position in private sector dairy in Rajasthan in
just a span of 6 years

4. More about us
• Jaipur Unit is producing 3 LLPD through a channel of more
than 75,000 farmers, several milk societies
• Lotus is supplying 1 LLPD of market milk in 12 districts of
Rajasthan
• Procurement of milk from concern “Milk Food Aids Pvt.
Ltd” located at Bikaner stands at 4.0 LLPD
• Current group turnover is more than Rs 350 Crores p.a.

5. ~ The Key Strength ~
MAINTENANCE OF QUALITY

6. Execution and Cost Strategy
Lotus : Theand cost for winning
….Execution strategy
“LOTUS “

7. Various Production Plants

8. Our Products
Adhering Strict quality control measures makes our
products best among others. Our product offerings are:
 Plain Milk
 Flavored Milk
 Curd
 Meethi Lassi
 Plain Chhach
 Salted Masala Chhach
 Ghee
 Paneer
 Standardized Loose Cow and Buffalo Milk

9. Attractive Packaging

10. Marketing Strategy
Product • Focus on increasing the market share by offering
more products and increase the number of
customers
Diversification
Market • Increase the number of retailers who will sell Lotus
products.
Penetration
• Working on maintaining the quality
Quality

11. Market Coverage
 Jaipur City & Rural
 Sikar, Lakshmangarh, Fatehpur
 Khunjhunu, Pilani, Rajgarh, Churu
 Khetri, Singhana, Gudha
 Shahpura, Kotputli, Shahjehanpur
 Dausa, Gangapur city
 Sawai madhopur, Karauli
 Malpura, Diggi, Tonk, Niwai
 Jobner, Renwal
 Jamwa-Ramgarh
 Kuchamna city ,Makrana, Deedwana

12. Market Share
 Within a short span of
time Lotus captured 18 %
Market share in its area of Sales
Operation. No other dairy
has been able to achieve
this so far.
SARAS
 Total Market Share LOTUS
Lotus – 18 % OTHERS
Saras – 75 %
Others – 7 %

13. SWOT ANALYSIS

14. SWOT ANALYSIS
•Demand Profile
•Margin of Profit • Transportation
•Availability of raw Cost
material • Perishability
•Technical Manpower • Logistics of
availability
Procurement
STRENGHTS WEAKNESSES
• Product
Content Readership Diversification
awareness
• Value Addition Advertising
OPPORTUNITIES Production
THREATS
• Cultured
Products • Competition
• Dietary • Unorganized Sector
Products • Distribution
• Infant Foods Channels
• Exports

15. Our Future Plans
A new dairy plant with milk processing capacity
of 3 LLPD coming up at Ringus on Jaipur- Sikar
national highway about 60 Kms from Jaipur
With additional facility of condensing and drying
along with production and packaging facilities
for all other milk products
Expanding product base to SMP, dairy whitener
and other powder based products
Expected to attain ISO & HACCP certification by
the year end

16. Our Future Products
 Lotus Rosogolla
 Lotus Butter
 Lotus condensed milk and Powder based products
 Bakery & Confectionary Items
 Many more to come

17. Our Prestigious Clients
 Nestle India Ltd.
 Wockhardt India, Patiala
 Mother dairy, Delhi
 DMS, New Delhi
 Sterling Agro, Malanpur
 Model Dairy , NDRI, Karnal
 Hygienic Foods
 Milk Food Ltd., Punjab
 ITC Group Rajputana Palace Shereton Hotel
 Taj Group of Hotels
 Clarks Group Amer Clarks Hotel
 Gold Palace Hotel & Resort Hotel
 Chokhi Dhani ethnic village resort Hotel

18. Management
Mr. D.D. Verma- Director
B.Tech (Dairy Technology)
NDRI, Karnal
Mr. N.K. Gupta - Director (Technical)
B.Tech (Dairy Technology)
NDRI, Karnal
Mr. J.K. Khanna - Director (Operation)
B.E. (Mechanical)
Mr. Rajeev Malik - Director (Marketing)
B.Tech (Dairy Technology)
GAU, Anand
MBA - Marketing

19. Lotus - An Edge
Success through Business Ethics
Procurement base
Quality Standard at level
Two tier System

21. Thank You