If an image speaks a thousand words, a video can convey a million. What better way to show Rotary’s people of action than through video? Bring your smartphone or tablet and learn how to quickly shoot and edit great videos. We’ll review the different types of video you can create, what kinds of shots to capture, how to use the iMovie app to create an edited production, and other tips, tricks, and tools you can use to help your video shine.
Web analytics Rendez Vous - October 2014 - Conversion Rate OptimizationNicolas Malo
The 6th edition of the “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, took place on October 22nd, 2014 during the #vad.conext tradeshow in Lille Grand Palais.
Our guests of honor were Peter O'Neill, Founder & Lead Consultant L3 Analytics (UK) and Stuart McMillan, Deputy Head of Ecommerce Schuh (UK).
Peter and Stuart keynoted on the following 6 main topics:
Topic #1: How to Calculate the Right Conversion Rate for your Business?
Topic #2: What are the Key Optimization Areas for an Ecommerce site?
Topic #3: What are the Top Analysis for Conversion Rate Optimization?
Topic #4: What are the Key Elements to take into consideration in a Multichannel Context?
Topic #5: What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization?
Topic #6: What are the Best Practices for Conversion Rate Optimization?
This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher. This presentation was prepared and presented by Alan Holding and Paul Spensley.
5 video apps that put in the director's chair.
Everyone is a filmmaker, and we all have the tools to make movies right in our pocket. Come to this session ready to create! You will have fun exploring some free, easy to use apps, and creating videos on your phone or tablet. Digital storytelling through movies can promote literacy in any subject area, but choosing the right tool is key. Tell your story and prepare to help you students tell theirs.
Nonprofit Videos (on a Budget) that Engage and Retain Donors (PANO 2018)Bloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
Determine which equipment and technology is best for your organization’s needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
Vine and Other Video Content Creators (Sept 2014)Rachel Eichen
Self-created content dominates the web. Short videos created on mobile devices from services like Vine can help you create fun, quirky and impactful video without a lot of technical know-how. During this two-part class, we will:
Explore the basics of Vine and how it's different from other video sites
Learn the tips and tricks for a successful Vine
Show how to find and share Vine content appropriate for your audience
Discuss other video content creator sites
During this two part class, attendees will create their own Vine, customize it for their audience, and have the option to receive feedback.
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & SendibleSendible
In this can’t-miss webinar, leading social media influencer and founder of Seriously Social, Ian Anderson Gray, will take us through his expert tips for making a huge success of your next live social media video.
Ian’s webinar will include:
- Why live video?
- Live video strategies
- Facebook Live / Instagram Live / YouTube Live / Periscope
- Live tips
- Getting over the fear!
- Setting up your broadcasts
- Live video tools & gadgets
- Helping clients with live video
- After the broadcast
- How to repurpose this content
If you have not tried Sendible yet, you can register for a 30 day free trial at www.sendible.com/freetrial
View the video recording of the webinar at: www.youtube.com/sendible
SNAPPIE APP is a super simple event marketing app which allows event staff to take branded photos & videos of guests to be shared instantly. It increases exposure on social media for events and sponsors through organic reach. All of this, while collecting quality data like never before. www.snappie.co
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Today's students and families are immersed in a digital media world - via the Internet, iPods, computers, and more! How can we use these tools in school or parish settings with low-end or high end tech environments for faith formation?
Florida REALTORS Association 2011 Winter MeetingsDoug Devitre
You couldn’t ask for a better place to be in January other than Orlando, Florida, right? Seems as if I bring the bad weather with me wherever I go. The Florida REALTORS® held their Winter 2011 Meetings at the Renaissance Sea World hotel and was the first time I had the chance to meet Shamu. Although I wasn’t able to get his autograph he did let me take a picture with him and my friend Janet.
I was asked to present the Social Media Power Hour and ironically was 90 minutes. I guess they know I have so much material they decided to give me an extra 30. We still went over time, and nobody wanted to leave.
These are slides from our webinar on October 07, 2009 with guest speaker Marco Campana, the Online Capacity Development Coordinator with OCASI.
With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization.
This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.
EduWeb 2015: My Story — Adventures in Digital StorytellingVincent Rhodes
As a campus of physicians and scientists, EVMS’ marketing traditionally relied on logic, rather than stories, as the primary means of communicating. We lacked a critical narrative that would help prospective patients and the community better understand our impact. The “My Story” campaign was conceived to share emotionally impactful patient testimonials, allowing their heartfelt stories — rather than cold data — to help us accomplish key objectives.
Development of a microsite and compelling video content was just the beginning. This successful, award-winning program has expanded to include student and donor stories. The project has provided video used in major speeches, town hall meetings and public events; inspired ads; and contributed to the successful conclusion of a capital campaign.
The My Story project is the cornerstone of our goal to put a “face” on the human impact of EVMS’ contributions to the community, particularly in terms of superlative patient care. The My Story concept emerged from a desire to step out from behind the numbers and forge a connection through the heart rather than just the mind.
This initiative leverages existing resources: a videographer and public relations staff; our website; campus digital signage; institutional publications, social media (primarily Facebook, YouTube, Twitter and Vimeo); and our internal enewsletter translating into modest start-up and maintenance costs. Both anecdotal responses and objective data have demonstrated a solid return on investment.
See sample videos and explore the decision making behind the creation of our microsite. Find out how digital video storytelling could be an effective strategy in achieving your goals.
EMF Camp is a remarkable thing. A team of volunteers put on a three day camping event for hackers - with power, wifi, lasers, giant robot spiders, more lasers, speakers, workshops, and their own mobile phone network. The most recent event was held at the end of August. Worthing Digital regular John Dalziel went along to find out more.
Web analytics Rendez Vous - October 2014 - Conversion Rate OptimizationNicolas Malo
The 6th edition of the “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, took place on October 22nd, 2014 during the #vad.conext tradeshow in Lille Grand Palais.
Our guests of honor were Peter O'Neill, Founder & Lead Consultant L3 Analytics (UK) and Stuart McMillan, Deputy Head of Ecommerce Schuh (UK).
Peter and Stuart keynoted on the following 6 main topics:
Topic #1: How to Calculate the Right Conversion Rate for your Business?
Topic #2: What are the Key Optimization Areas for an Ecommerce site?
Topic #3: What are the Top Analysis for Conversion Rate Optimization?
Topic #4: What are the Key Elements to take into consideration in a Multichannel Context?
Topic #5: What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization?
Topic #6: What are the Best Practices for Conversion Rate Optimization?
This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher. This presentation was prepared and presented by Alan Holding and Paul Spensley.
5 video apps that put in the director's chair.
Everyone is a filmmaker, and we all have the tools to make movies right in our pocket. Come to this session ready to create! You will have fun exploring some free, easy to use apps, and creating videos on your phone or tablet. Digital storytelling through movies can promote literacy in any subject area, but choosing the right tool is key. Tell your story and prepare to help you students tell theirs.
Nonprofit Videos (on a Budget) that Engage and Retain Donors (PANO 2018)Bloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
Determine which equipment and technology is best for your organization’s needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
Vine and Other Video Content Creators (Sept 2014)Rachel Eichen
Self-created content dominates the web. Short videos created on mobile devices from services like Vine can help you create fun, quirky and impactful video without a lot of technical know-how. During this two-part class, we will:
Explore the basics of Vine and how it's different from other video sites
Learn the tips and tricks for a successful Vine
Show how to find and share Vine content appropriate for your audience
Discuss other video content creator sites
During this two part class, attendees will create their own Vine, customize it for their audience, and have the option to receive feedback.
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & SendibleSendible
In this can’t-miss webinar, leading social media influencer and founder of Seriously Social, Ian Anderson Gray, will take us through his expert tips for making a huge success of your next live social media video.
Ian’s webinar will include:
- Why live video?
- Live video strategies
- Facebook Live / Instagram Live / YouTube Live / Periscope
- Live tips
- Getting over the fear!
- Setting up your broadcasts
- Live video tools & gadgets
- Helping clients with live video
- After the broadcast
- How to repurpose this content
If you have not tried Sendible yet, you can register for a 30 day free trial at www.sendible.com/freetrial
View the video recording of the webinar at: www.youtube.com/sendible
SNAPPIE APP is a super simple event marketing app which allows event staff to take branded photos & videos of guests to be shared instantly. It increases exposure on social media for events and sponsors through organic reach. All of this, while collecting quality data like never before. www.snappie.co
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Today's students and families are immersed in a digital media world - via the Internet, iPods, computers, and more! How can we use these tools in school or parish settings with low-end or high end tech environments for faith formation?
Florida REALTORS Association 2011 Winter MeetingsDoug Devitre
You couldn’t ask for a better place to be in January other than Orlando, Florida, right? Seems as if I bring the bad weather with me wherever I go. The Florida REALTORS® held their Winter 2011 Meetings at the Renaissance Sea World hotel and was the first time I had the chance to meet Shamu. Although I wasn’t able to get his autograph he did let me take a picture with him and my friend Janet.
I was asked to present the Social Media Power Hour and ironically was 90 minutes. I guess they know I have so much material they decided to give me an extra 30. We still went over time, and nobody wanted to leave.
These are slides from our webinar on October 07, 2009 with guest speaker Marco Campana, the Online Capacity Development Coordinator with OCASI.
With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization.
This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.
EduWeb 2015: My Story — Adventures in Digital StorytellingVincent Rhodes
As a campus of physicians and scientists, EVMS’ marketing traditionally relied on logic, rather than stories, as the primary means of communicating. We lacked a critical narrative that would help prospective patients and the community better understand our impact. The “My Story” campaign was conceived to share emotionally impactful patient testimonials, allowing their heartfelt stories — rather than cold data — to help us accomplish key objectives.
Development of a microsite and compelling video content was just the beginning. This successful, award-winning program has expanded to include student and donor stories. The project has provided video used in major speeches, town hall meetings and public events; inspired ads; and contributed to the successful conclusion of a capital campaign.
The My Story project is the cornerstone of our goal to put a “face” on the human impact of EVMS’ contributions to the community, particularly in terms of superlative patient care. The My Story concept emerged from a desire to step out from behind the numbers and forge a connection through the heart rather than just the mind.
This initiative leverages existing resources: a videographer and public relations staff; our website; campus digital signage; institutional publications, social media (primarily Facebook, YouTube, Twitter and Vimeo); and our internal enewsletter translating into modest start-up and maintenance costs. Both anecdotal responses and objective data have demonstrated a solid return on investment.
See sample videos and explore the decision making behind the creation of our microsite. Find out how digital video storytelling could be an effective strategy in achieving your goals.
EMF Camp is a remarkable thing. A team of volunteers put on a three day camping event for hackers - with power, wifi, lasers, giant robot spiders, more lasers, speakers, workshops, and their own mobile phone network. The most recent event was held at the end of August. Worthing Digital regular John Dalziel went along to find out more.
Similar to Lights, Smartphone, Action: Telling Rotary’s Story on the Go Sample Videos (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Lights, Smartphone, Action: Telling Rotary’s Story on the Go Sample Videos
1. Sample Rotary Videos To Give YOU Ideas!
All of these examples were filmed on an iPhone. Most were edited using the iMovie app.
(all links should be clickable)
Service Projects
• International Project Trip Recap: https://www.facebook.com/SanRafaelEveningRotaryClub/videos/1328208200561778/
• Local Service Project Recap: https://www.facebook.com/RotaryDistrict5150/videos/1396396463809925/
Club meeting, social or event recaps:
• RYLA Recap: https://www.youtube.com/watch?v=YIZA_JguGkA&
• District Learning Event Recap Sample: https://www.facebook.com/RotaryDistrict5150/videos/1484744181641819/
• Rotary Network for Good: https://www.facebook.com/RotaryDistrict5150/videos/1105643922885182/
Event promotions, Club culture, or just Fun videos:
• Club Birthday Party: https://www.facebook.com/SFRotary/videos/1282753948407032/
Presidential / Governor Message
• Governor Message: https://www.youtube.com/watch?v=HdYbAk6SVi0
Other ideas you can pursue…
• Member interviews
• Vocational moments
• Rotary FAQs
• Instructional videos
More examples of iPhone filmed/edited (non-Rotary) films:
https://www.youtube.com/watch?v=YIZA_JguGkA&list=PLIcEh4lzesVbdGT4gSCNNpHrt4Ju8naZ8