Consumer behaviour has changed with smartphones enabling immediate access to information. People turn to their phones to find answers in moments where they want to know, go, do or buy something, shaping decisions and preferences. Online video is increasingly used by travellers, with almost 50% using it before choosing a destination and over 65% when planning a trip. The Shoot2Share app makes it easy for users to create and publish guided, professional-looking videos on their smartphone with automated editing and publishing to YouTube, allowing brands to harness user generated content.

1. “Consumer behaviour and expectations have forever changed. With powerful phones in our pockets,
we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones
with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to-
go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”

2. WTM London 2015
Comments from Google UK Sales Director Dr. Bernd Fauser on video:
• Some of the top reasons people watch videos online are travel related – 27% to relax
and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding
where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing
decisions – 65% when they are thinking about taking a trip, 67% when choosing a
destination, 67% when looking for ideas for activities, 63% when deciding on
accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about
what companies to book with and find it hard to differentiate between them.

3. Video is exploding on digital platforms & social media

4. Creating and sharing digital video is easy……or so they say!

5. First you need to create a storyboard for your video,
prepare a shot list and then get a film crew together.

6. Once you’ve filmed, you need to do some digital editing -
which can be a bit more complicated than initially thought!

7. Once you’re finished editing, you then need to export your video
in the correct formats to share across social media platforms.

8. There are loads of filming & editing apps
available, but they don’t cover the full process.

9. All a bit too complicated????

10. What if there was a much easier way to shoot
and share video, using only your smartphone?

11. Shoot2Share
Shoot2Share is a guided video creation, automated editing and publishing app,
which enables users to very easily create videos using pre-formatted storyboards
and to publish directly to a YouTube Channel, share via social media platforms or
via an email link, all from their mobile phone. Shoot2Share offers brands the
opportunity to create their own videos and to capitalise on influencer marketing
and user generated content by making it easy for users to create and share videos.
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12. GETTING STARTED
• Download the free app from the
African App Store
• Launch the app
• You’re ready to go…..
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15. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record

16. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected,
deselected or can be locked

17. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged
before or after shooting by
dragging them into a new
position

18. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
When ready, touch
‘Record’ to start

19. Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start

20. Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record

21. Shooting tools
Production values can be enhanced by using a smartphone autocue app, using a wide
angle clip-on lens for interiors, lapel microphone for narration and a stabilising gimbal for
smooth shots.

22. After filming the first shot
Discard and reshoot
Save shot
Preview
Trim

23. Trim top and tail of the shot & save
Save after trimming
Preview
Trim top
Trim
tail

24. SHOT #02 - after saving shot #01
Lobby, bar & restaurant
Does the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.

25. SHOT #03
The room
Show us the room you’re in.
Do a pan shot of the room.

26. COMPLETE THE SHOT LIST
SHOT #04
Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05
The view……How about the view, is it any good?
SHOT #06
Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07
Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08
Conclusion…….Happy or crappy? Share your thoughts about the hotel. What was the service like?
Would you recommend it?

27. FINAL PREVIEW & SUBMIT
Hotel Review

28. AUTOMATED EDIT & ENCODING PROCESS
Introduction
Lobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with
music, together with title slides between each shot and edits it all together.
Hotel Review

29. VIEW & SHARE VIDEO ONCE PUBLISHED
Hotel Review
Hotel Review stanley@platypus.co.za

30. YouTube EDITOR
Videos created with Shoot2Share are automatically published to a YouTube channel.
YouTube provides various free and simple to use post-production tools to further
enhance videos which is all done within YouTube. Once the enhancements are done,
you simply re-published and the original video is replaced. These tools include:
Edit: Trim, cut, rotate, combine multiple videos and add images
Stabilise: Smoothen out wobbly filming
Soundtrack: Add music from a library of free approved tracks
Volume: Balance the audio levels of each clip in your video
Customise: Colour correct, grade & add filters
Text: Add titles and overlay text on videos
Slow Motion: Modify the speed at which a video plays
Thumbnail: Customise to a branded image
Branded Watermark: Add your logo to a corner of your video

31. LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to
unlock the channel to start filming
• Videos can also be made private and only be made
public after being approved
HOTEL REVIEW

32. OTHER APPLICATIONS
• Airline Reviews
• Restaurant Reviews
• DIY Tips
• Property Sales & Rental
• Research
• Product Reviews
• Technology Tips & Tricks
• Recipes
• Recruitment
• Travel Reviews
• Make-Up Tips
• Financial Advice
• Events & Activations
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• Wine & Food Pairing
• Money Minute
• Accident Report
• Sports Training
• Education
• Entertainment Reviews
• News Reporting
• Cocktail Creations
• How to videos
• AirBnB Reviews
• Fashion Tips
• Business Profiles
• Video CV
• Video Casting
• Dating Profile
• Comedy Clips
• Exercise Videos
• Cleaning Tips
• Daily Diary
• Video Blogs
• Entrepreneur Pitches
• Video Newsletter
• Announcements
• Careers
• Motivational Messages
• & many, many more……

33. TX!
We’re sure you’re super keen to get started so please give us a
shout and we’ll get you shooting and sharing in no time!
Stanley Edwards
Mobile: 082 458 3356
Email: stanley@platypus.co.za
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