The 6th edition of the “Web Analytics Rendez Vous”, one of Europe's largest social event on Web Analytics, took place on October 22nd, 2014 during the #vad.conext tradeshow in Lille Grand Palais. Our guests of honor were Peter O'Neill, Founder & Lead Consultant L3 Analytics (UK) and Stuart McMillan, Deputy Head of Ecommerce Schuh (UK). Peter and Stuart keynoted on the following 6 main topics: Topic #1: How to Calculate the Right Conversion Rate for your Business? Topic #2: What are the Key Optimization Areas for an Ecommerce site? Topic #3: What are the Top Analysis for Conversion Rate Optimization? Topic #4: What are the Key Elements to take into consideration in a Multichannel Context? Topic #5: What are the Top Mistakes to Avoid When Analyzing Conversion Rate Optimization? Topic #6: What are the Best Practices for Conversion Rate Optimization?

1. Web Analytics Rendez-Vous
October 22nd, 2014

2. Bienvenue
Welkom
Welcome
G’day
#VADConext

3. • 6th edition!
October 2011
October 2009 October 2010
October 2012
October 2013

4. Co-hosts
• Nicolas GIARD
President
CMD Nord
• Nicolas MALO
President
WALILLE

5. CMD Nord
• Founded in 1983
• Networking activities
for Direct Marketing
Professionals
• 400 members in France
• http://www.cercle-md.com

6. WALILLE
• Founded in 2009
• Cross-border networking for Digital
Analytics professionals & fans
• 400 members on Linkedin
• Social activities
• http://www.walille.com

7. MeasureBowling
• SAVE THE DATE
• November, 20th 2014: 4th edition
in Villeneuve d’Ascq
• -> http://www.measurebowling.org

8. MeasureBowling
• 22 cities in Europe
• European Prizes: best bowler, best nerdshirt
and door prizes

9. Meetup
•WALILLE Meetup Group
(http://www.meetup.com/WALILLE/)

10. • Many thanks to:
• #vad.conext tradeshow team
• Partners, sponsors and exhibitors
• Peter O’Neill, L3 Analytics
• Stuart McMillan, Schuh

11. • Peter O’Neill
• Founder & Principal Consultant, L3
Analytics
• Founder MeasureCamp & co-founder
MeasureBowling
• Chair of Emetrics London
• @peter_oneill

12. • Stuart McMillan
• Deputy Head of Ecommerce, Schuh
• Responsible for site performance and the
quality of the conversion across all
devices and being the champion for
the multichannel, connected customer.
• @mcmillanstu

13. “Most websites don't
have a massive traffic
problem, however every
website in the world
has a conversion
problem.”
Bryan Eisenberg, Conversion
Expert

14. Topics
• 6 Topics:
• How to Calculate the Right Conversion Rate for your Business?
• What are the Key Optimization Areas for an Ecommerce site?
• What are the Top Analysis for Conversion Rate Optimization?
• What are the Key Elements to take into consideration in a Multichannel
Context?
• What are the Top Mistakes to Avoid When Analyzing Conversion Rate
Optimization?
• What are the Best Practices for Conversion Rate Optimization?

15. • For each topic
• 10-minute presentation
• 5-minute questions & answers
• First question -> 1 book
Topics

16. Partagez en direct vos réactions sur TWITTER
Topic 1
avec #VADConext
How to Calculate the Right Conversion
Rate for your Business?

17. • Video available at this location:
https://www.youtube.com/watch?v=rcPTPr399EM

18. • First question -> 1 book

19. Partagez en direct vos réactions sur TWITTER
Topic 2
avec #VADConext
What are the Key Optimization Areas for
an Ecommerce site?

20. • Video available at this location:
https://www.youtube.com/watch?v=gwlcgCUJdAE

21. • First question -> 1 book

22. Partagez en direct vos réactions sur TWITTER
Topic 3
avec #VADConext
What are the Top Analysis for
Conversion Rate Optimization?

23. • Video available at this location:
https://www.youtube.com/watch?v=zfLx2mKGzFA

24. • First question -> 1 book

25. Partagez en direct vos réactions sur TWITTER
Topic 4
avec #VADConext
What are the Key Elements to take into
consideration in a Multichannel Context?

26. • Video available at this location:
https://www.youtube.com/watch?v=RD06k6Pg2eA

27. • First question -> 1 book

28. Partagez en direct vos réactions sur TWITTER
Topic 5
avec #VADConext
What are the Top Mistakes to Avoid
When Analyzing Conversion Rate
Optimization?

29. • Video available at this location:
https://www.youtube.com/watch?v=rUGof2iE4qc

30. • First question -> 1 book

31. Partagez en direct vos réactions sur TWITTER
Topic 6
avec #VADConext
What are the Best Practices for
Conversion Rate Optimization?

32. • Video available at this location:
https://www.youtube.com/watch?v=qCfcXx1eBaY

33. • First question -> 1 book

34. Thank You!