Presentation on Life Straw by Umar Khayam khan Abasyn university MPA - master in public administration

2. MARKETING PRESENTATION
Presented by :
Gohar Zaman (12156-MPA)
Umar Khayyam Khan (12224-MPA)
Jahangir Jamal (12242-MPA)
Ishtiaq Ahmad (12157-MPA)
Submitted to :
Sir Zeeshan Ahmad

3. Life Straw

4.  To make sure that life straw is to make
natural water sources (such as, rivers,
lakes, creeks, and ponds) safe to drink.
 The effect of life straw on individual
and household (families).
 To known about the life straw brand,
brand extension and market
segmentation.
OBJECTIVE OF PRESENTATION

5.  The evolution of Life Straw has been a
remarkable journey.
 It started in 1994 when the Carter Center
approached Life Straw’s parent
company, Vestergaard.
 To develop a filter that could remove Guinea
worm larvae from water it was contaminating.
EVOLUTION OF LIFE STRAW

6.  Denmark farmer Kaj Vestergaard Frandsen
starts a company in 1957 manufacturing
uniforms for workmen.
 In 1986 Torben buys surplus wool cloth and
has it made into blankets sold to the Red
Cross and Save the Children.
 In 1993 Torben’s son and current CEO
Mikkel joins the company and lead the
company to new peak point and introduced
himself as the young visionary leader who is
willing to challenge the status quo and take
risks when necessary to produce innovative
solutions.
Kaj Vestergaard Frandsen
Current CEO
Mikkel Vestergaard
VESTERGAARD

7.  The Life Straw is a water filter designed to be used
by one person to filter water for drinking.
 It filters a maximum of 1000 litres of water, enough
for one person for one year.
 It removes almost all of waterborne bacteria and
parasites.
 Manufactured by Vestergaard-Frandsen.
 No batteries or replaceable parts.
WHAT IS LIFE STRAW?

8. How Life straw Works ?

9. WATER FACTS WE HAVE LEARNED
 Six thousands (6,000) people die everyday
from water related disease.
 Estimated one child in every 20 seconds.

10.  Water an essential element of life.
 A person can survive for about a month without food,
 But only a week without Water.

11.  Some girls go to get unsafe drinking water from lakes and rivers instead
going to school.
 These girls are treated as a slaves. And sometime they are brutally
attacked

13.  A small , portable water filter that you can carry everywhere.
 Decontaminate water and guarantee that is fit for human consumption.

14. BRAND EXTENSION
Life Straw Pipe
Life Straw Go
Life Straw Family
Life Straw Community

15. LIFE STRAW PIPE (2005)
 Life Straw is ideal for hiking, backpacking, camping,
travel, and emergency preparedness.
 The straw-style filter design lets you turn up to
four thousand (4,000) litres of contaminated water
into safe drinking water.
 Very easy to carry .
 Designed to be used by one person.

16. LIFE STRAW FAMILY (2008)
 Lightweight and highly portable, Life Straw Family is
ideal to purify water at base camps, while car camping,
or when camping with groups. It will purify up to
18,000 litres or 4,755 gallons of water, removing bacteria,
protozoa and viruses.
 LIFE straw not only provides purifying products
For individual but for the family or groups as well .

18. LIFE STRAW COMMUNITY (2013)
 Life Straw Community is a high-volume, point-
of-use community water purifier with built-in
safe storage, which provides microbiologically
safe drinking water for schools, health
facilities, workplaces and community settings.

19. LIFE STRAW GO (2014)
 A refillable water bottle so you can carry
safe drinking water with you on the go.
 It has a Carbon Capsule for Filtration .
 Easy refillable.

20. MARKET SEGMENTATION
 The process of breaking of buyers into groups that are
different from each Other but internally similar.
 Applicable any market situation: Business to business
business to consumer, not-for-profit, policies.
Segmentation are on the basis of :
o Geographic segmentation
o Demographic segmentation
o Psychographic segmentation

21. GEOGRAPHIC SEGMENTATION
 Segmentation on the basis of area , location and regions where
life straw is needed. E.g. Rwanda, Kenya ,Tanzania etc.
 Life straw was
provided to RED
CROSS and SAVE THE
CHILDREN for less
cost $5.
 More costly to the
targeted place where
travellers and tourist
visit the hilly areas
with almost $19.9.

22. DEMOGRAPHIC SEGMENTATIONDEMOGRAPHIC
Gender
Income
Age & Lifecycle
 Gender wise distributed to both
male, female and even child.
 Adventurous places like Chile ,
Venezuela etc.
 Life straw is suitable for any age
and lifestyle .

23. PSYCHOGRAPHIC SEGMENTAION
 Market into segments based upon different personality traits,
values, attitudes, interests, and lifestyles of consumers.
TravellerSoldiersIndividuals

24. TARGET MARKET
Primary targets are :
 Tourists
 Adventure seekers
 Peoples affected from natural disasters.
 Under developed countries. e.g, Sudan, kenya, Ghana etc

25.  For outdoor enthusiasts that need immediate and convenient
access to drinkable, uncontaminated water.
 Life Straw is a lightweight water filtration system that instantly
provides pure, sterilized water in times of need.
 Unlike other water filtration systems, Life Straw is the most
effective and portable filtration system currently on the market.
IMPORTANCE OF LIFE STRAW

26. IMPORTANCE IN PAKISTAN
 Pakistan also among those countries which were badly
affected by natural disasters on 2010.
 In 2010, flood was erupted in majority parts of the
country .
 Which left the country in a state of NATIONAL
EMERGENCY.
 Victims need food, water and shelter.

27. In 2010 flood in Pakistan, a soldier
rescue a family.
Victims try to rescue themselves

28.  As the country situation gone devastating and created a large number
of problems and diseases in the country.
 Life straw was first introduced in Sindh by Danish foundation.

29. RECOMMENDATION
 Government intervention is highly appreciated in providing clean
drinking water.
 Local NGO’s or community should play vital role regarding the life
straw.
 Providing the life straw products free of cost on the basis of humanity.
 Awareness should be delivered in this regard.
 Females are highly be encouraged.

30. REFERENCES
https://www.vestergaard.com
https://www.lifestraw.com
https://www.owler.com
https://www.marketingworld.com
https://www.wikipedia.com
https://www.worldhealth.org.com
https://www.nationalgeographic.com

31. WE ARE LUCKY

32. THANK YOU

33. ANY QUESTIONS ???