Story board for preliminary task ‘ girls just

This one page pitch proposes a music video for the song "Take a Walk" by Passion Pit. The video would tell the story of a man's journey through life using locations like the countryside, city, and train station. It would feature shots of the man traveling between locations and lip syncing the lyrics. During the chorus, the background would be altered through green screen effects to show different cities representing different walks of life. The target audience is teens and young adults who enjoy electropop music, and the video aims to fit the genre through fast cuts, colorful scenes, and bright colors.

Feedback on our video draft.

Raae10

This feedback sheet provides suggestions for improving various shots and scenes in a music video produced by Niamh, Hyleana and Rae. The feedback notes 13 specific times in the video where minor adjustments could heighten the impact or narrative, such as adding color correction, saturation, or temporal effects to shots. Suggestions are also made to intercut certain longer shots with alternative angles or closeups to maintain pacing. The feedback concludes by asking for clarification on the intended tone of the final shot. Overall, the quality of the video is praised while focusing the feedback on refining specific technical and editing aspects.

Andrew Goodwin’s 6 Features of Music Videos

The document discusses six key features of music videos: 1) Genre characteristics, with different genres having distinct conventions; 2) The relationship between lyrics and visuals, with videos often reflecting the message of the song; 3) The relationship between music and visuals, with tones and atmospheres matching; 4) Frequent close-ups of the artist to promote them; 5) Notions of looking through screens, mirrors, and staging; and 6) Intertextual references to other media sources to attract wider audiences.

Textual Analysis - Shake It Off

Taylor Swift's "Shake It Off" music video conveys pop music representations through different dancing groups with Taylor as the lead. Her carefree attitude makes her stand out from the determined dancers. Later, she interacts with a normal group not dressed in stereotypes, making fans feel included. The song uses vocals and movements to symbolize lyrics. It introduces stereotypes through cutting between groups and uses slow motion to highlight dance moves. While some footage could suggest the "male gaze", the stereotypical costumes and moves may simply reflect the genres Taylor portrays.

Music Video Director

Joseph Kahn is a Korean American music video and film director known for working with popular artists like Lady Gaga, Maroon 5, Taylor Swift, and Eminem. He spent his early childhood in South Korea and Italy before moving to Houston, Texas as a teenager. After graduating from NYU, he began directing low-budget music videos and formed his own production company in 1999. Since then, he has directed hundreds of popular music videos and helped launch the careers of many artists. His work is characterized by its bright, lively style that keeps viewers engaged.

The Genre of Rock

Rock music originated in the 1950s in America and developed into different styles in both the US and UK. It was heavily influenced by blues, rhythm and blues, and country music. Traditionally, rock music is built around the electric guitar, which was influenced by electric blues guitarists. An electric bass guitarist and drummer using a drum kit, adapted from blues bands, provide the basic instrumentation of the rock band. Rock lyrics often deal with themes of love, sex, social issues, and rebellion. Over time, rock music hybridized with other genres, spawning styles like glam rock, punk rock, and others.

Lana Del Rey's website uses colorful photography rather than text to display news and information. Most images are mid-shot portraits of Lana, positioning her as the symbol of her music rather than using logos. Upon visiting, users are introduced to a video of Lana's latest album. The website also features galleries of Lana's photos, lists of her albums with options to learn more about and purchase each one, and a merchandise store. Social media and music streaming links at the top allow fans to stay engaged with her latest updates across multiple platforms.

Pitch

This pitch proposes reimagining the Barenaked Ladies song "One Little Slip" for a pop audience aged 10-20. It would depict the song's lyrics through four color-coded characters experiencing everyday struggles like injury, cooking mistakes, and traffic. Scenes would be filmed with a DSLR camera on simple, brightly colored sets and edited together with masking. The message is that life has challenges but works out okay in the end. Past music videos by the pitch creators demonstrate their ability to reinterpret songs visually in a humorous yet relatable style for teens.

Question 7

abbiehallam

The document discusses the progression from the preliminary task to the main task. It describes some mistakes made in the preliminary task, such as poor sound quality and editing errors. It then outlines improvements made for the final production, including using better equipment, more advanced camera techniques, storyboarding, and higher quality editing and sound. Overall, the group learned valuable skills from the preliminary task that helped strengthen their final media production project.

Audience Theories

Life matrix - VEL

haverstockmedia

This document describes 10 different lifestyle categories or "life matrices" that classify people based on how they live, their interests, hobbies, personalities, and traditions. The categories include Digital, free spirited, creative young singles; Aspirational, fun-seeking, active people; Hard driving, high involvement couples; Family values, family orientated, materially ambitious families; Home-centric, family orientated, materially ambitious homebodies; Active, caring, affluent, influential mothers; Traditional male values, outdoor loving individuals; High aspiring but low economic status singles; Devout, older, sedentary lifestyle seniors; and Vital, active, altruistic elderly.

Audience classifictaions

haverstockmedia

Photoshoot and photoshop

Star theory – richard dyer

Richard Dyer argues that a star is an image created by the media to engage audiences, not the actual personality of the artist. A star's image should be incomplete so fans strive to complete it, and the artist should seem both present yet distant and ordinary yet extraordinary. Stars are crafted with similar appealing traits to produce profit for record labels and film studios, and their image depends on how the media portrays them after death as much as during life.

Young and Rubicam - 4 Consumers

Young and Rubicam's 4C theory divides consumers into 7 groups based on their core motivation: 1) Explorers are motivated by discovery and enjoy trying new experiences and ideas. 2) Aspires are motivated by status and focus on materialism and other people's opinions of them. 3) Succeeders are motivated by control and have self-confidence and strong goal orientation. 4) Performers are motivated by enlightenment, value their own judgement, and are anti-materialistic.

Mark past videos

Niamh Barrett marked three music videos according to a level 4 criteria. For the video "Message in a Bottle", Niamh gave it 30 marks but noted it deserved higher. The video used crosscutting well and had good transitions, but some shots were too long or overexposed. For "The Past Six Years", Niamh gave 27 marks and critiqued the cliche car window shot, out of sync lip syncing, and lack of narrative clarity. For "Ms Mr Hurrican", Niamh gave 33 marks and praised the editing, use of locations, and steady shots, but noted the dancing was repetitive.

Changing Music Industry: YouTube

YouTube was founded in 2005 by Steve Chan, Chad Hurley and Jawed Karim. It was initially headquartered above a pizzeria in California. The site launched in April 2005 and was acquired by Google in November 2006. YouTube has since grown tremendously, with over 1 billion active monthly users watching billions of videos. It has changed the music industry by giving artists a global platform to share music videos and connect with fans, and enabling new forms of music streaming services.

Pop/Electropop CD Cover Research

The document discusses and compares the album covers of three pop/electropop artists: Lady Gaga, CHVRCHES, and Owl City. It notes that Lady Gaga's covers focus on her as the artist, use bright colors, and emphasize her life. CHVRCHES' covers use graphic images instead of the artists and feature reds and blues with their logo. Owl City's covers also use colorful blues and greens like the genre, feature photographs of locations rather than the artists, and include their name but no logo. Overall, the document analyzes trends across the artists' album cover designs.

Shot list

This shotlist summarizes the visual elements and sequence of shots planned for a music video. It includes shots of objects at a party, the artist walking and flashing back to the party, shots of her changing clothes and getting into bed, images representing her memories and thoughts, footage of her and a partner together and then arguing, and final shots of her alone in the bath tub sinking underwater while crying. The shotlist follows the artist through the events of a party, interactions with a partner, and ending in solitary reflection in the bath tub.

Conventions of electro pop genre

abbiehallam

Electro-pop is a genre that combines electronic music and pop music, featuring synthesizers as the dominant instrument. Electro-pop songs have catchy melodies and simple dance beats rather than being focused solely on danceability. The genre became popular in the 1980s with artists like Erasure and Pet Shop Boys adopting the synthpop sound, though it declined by the late 1980s. Interest revived in the 1990s indie electronic and electroclash movements and electro-pop has become more mainstream with 21st century artists like La Roux, Lady Gaga, and Owl City.

Blog website gallery

savsalt2404

The document discusses 9 photos for an artist's website gallery. 3 outdoor photos show the artist smiling to portray her as happy and youthful. These are in bright environments to create a cheerful atmosphere. 3 studio photos contrast the outdoor shots by showing a more natural, intimidating side of the artist's personality. The remaining 3 diagonal shots portray the artist's genre of emotional pop music through dull, eerie scenes with dying flowers representing numbness. The 9 photos together aim to give viewers a realistic understanding of the artist.

Star theory

livneedham

Richard Dyer developed the star theory to explain how celebrities are constructed through the media. The theory has two key points: 1) celebrities must seem both ordinary and extraordinary at the same time, and 2) they must be both present and absent simultaneously. The Smiths exemplified this through retaining their ordinary Manchester image in songs while also cultivating extraordinary fame. Britney Spears also fits the theory by seeming both innocent and controversial through her changing public persona and reliance on scandals to stay relevant. The document discusses how understanding star theory can help shape the image and audience of a music video.

Stream age kicks

10lowean

This document discusses trends in the music streaming industry and strategies successful artists have used to promote their music and albums. It notes that Tidal was created as an artist-owned streaming service to provide exclusive content from popular shareholders like Rihanna. While Rihanna took a break from albums, she still found success releasing singles. Her album "Anti" was a big success that led to sponsorship deals. Kanye West used Tidal to debut his album alongside a clothing launch with the Kardashians in attendance, gaining media attention. Beyonce's "Lemonade" release involved minimal pre-marketing, instead relying on an Instagram post and letting speculation about the album's themes build anticipation.

Melany Acosta.

Melany Acosta

Fonts

samipayling1

The document discusses font and color choices for a magazine cover. For fonts, the author wants to use three similar sans serif fonts for text, with a bolder font for the masthead to make it stand out. Sans serif fonts are chosen to seem more informal for the target audience of females aged 18-30. The chosen colors are purples and blues, as these were advised to suit the target audience better than other colors like pink. Blues represent qualities like trust and calmness, relating to the beach sunset cover image. Purples represent luxury, relevant to the magazine's luxury boutique shop contents. Darker blues and purples will mainly be used.

How to Manage Your Lost Opportunities in Odoo 17 CRM

Celine George

The simplified electron and muon model, Oscillating Spacetime: The Foundation...

RitikBhardwaj56

Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.

Main Java[All of the Base Concepts}.docx

adhitya5119

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Textual analysis 2

Pitch

Question 7

Audience Theories

Life matrix - VEL

Audience classifictaions

haverstockmedia

Photoshoot and photoshop

Star theory – richard dyer

Young and Rubicam - 4 Consumers

Mark past videos

Changing Music Industry: YouTube

Pop/Electropop CD Cover Research

Shot list