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Tribe Wired Digital, Free Spirited, Creative young
singles.
Fun /Atics Aspirational, Fun-seeking, Active young
people
Dynamic duos Hard-driving, high-involvement
couples.
Priority parents Family values, activities, media strongly
dominate.
Home Soldiers Home Centric, Family-Orientated,
materially ambitious
Renaissance Women Active, Caring, Affluent, Influential
Mums.
Rugged Traditionalists Traditional male values, love of
outdoors.
Struggling singles High-aspiration, low economic, status
Settled Elders Devout, older, Sedentary lifestyle.
Free birds Vital, active, altruistic senior

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Audience Classification Bart

  • 1. Tribe Wired Digital, Free Spirited, Creative young singles. Fun /Atics Aspirational, Fun-seeking, Active young people Dynamic duos Hard-driving, high-involvement couples. Priority parents Family values, activities, media strongly dominate. Home Soldiers Home Centric, Family-Orientated, materially ambitious Renaissance Women Active, Caring, Affluent, Influential Mums. Rugged Traditionalists Traditional male values, love of outdoors. Struggling singles High-aspiration, low economic, status Settled Elders Devout, older, Sedentary lifestyle. Free birds Vital, active, altruistic senior