This document summarizes an instruction session conducted by Maletta Payne on library resources for international marketing. The session agenda covered the library website, database access, the IBISWorld industry research database, and a subject guide. IBISWorld contains reports on industry trends, statistics, market size and share. Students learned how to access and search IBISWorld reports online, which provide data, analysis and 5-year forecasts on over 700 industries. The session also showed students how to access electronic resources off-campus using their banner ID and pin number.

1. Library Instruction:
International
Marketing
Session Conducted by: Maletta Payne, MLIS
Emerging Technologies/Business Library Liaison
John B. Cade Library
Website: www.subr.edu/library

2. College of
Business Librarian
Liaison
Ms. Payne
Emerging Technologies/
Reference Librarian
Office Number: (225)771-2604
Email: maletta_payne@subr.edu
Schedule a Virtual Consultation
Session

3. Agenda
March 26, 2021
3
• Library’s website
• Library’s A to Z List
• Off-campus Access
• Overview of IBISWorld
• How to access IBISWorld
• How to navigate reports in IBISWorld
• The information available in IBISWorld Reports
• About LibGuides
• International Marketing LibGuide (Course Guide)

4. Library Website
http://www.subr.edu/library
The library’s website is
the gateway to all
resources and services
available at John B. Cade
Library.
The library’s website is….

5. How to access the library’s
databases

6. Directions
• Go to the library’s website
at:
http://www.subr.edu/library
• Locate FIND
• Locate/Select:
Databases A to Z
How to access the databases from the
library’s website

7. Databases
A to Z List
Report
Database
Access
Issues

8. page 8
Off-campus access & electronic resources

9. Off-Campus Access and
Electronic Library
Resources
• Select your database
• Click “Off-Campus”
• You will be prompted to
enter a User Name and PIN.
• User Name= Banner ID #
Ex. U01234567
• Pin=CHANGEME
• Click “Authenticate”
Contact Ms. Payne for
access problems.
U0123456
CHANGEME

10. About IBISWorld
 Industry research tool.
 View industry data.
 Contain reports on trends, statistics, analysis
on market size, market share
of competitors and industry growth rates.
 Major market segments are identified/forces
affecting demand and supply within the
industry.
 Performance analysis includes emerging
industry trends/recent production performance.
 Provides 5 year forecasts.
 Updated between 1 or 2 times a year.
10

11. IBIS Search
Interface
March 26, 2021
11
Options to search
IBISWorld

12. Industry
Research
March 26, 2021
12
Clicking on Industry Research
Will allow you to search industry
reports, summaries and profiles.

13. US INDUSTRY NAICS REPORTS
March 26, 2021
Annual Review
13
US INDUSTRY NAICS REPORTS collection
analyzes industries at the 5-digit level offering
the latest content on 700 industries. Each
report consists of 30 to 40 pages of key
statistics and analysis on market
characteristics, operating conditions, current
and forecast performance, major industry
participants and more.
Information appearing
in the report include
hyperlinks to view
reports
Click here to
download report.
Options include: PDF,
Excel, Word.

14. US INDUSTRY
REPORT
March 26, 2021
Annual Review
14

15. US Specialized
Industry Reports
March 26, 2021
Annual Review
15
US SPECIALIZED INDUSTRY REPORTS- Report Library
designed to help users a more detailed refined information on
small or new emerging industries. (THE LIBRARY DOES NOT
PROVIDE ACCESS TO THIS REPORT)

16. US Specialized Industry
Reports & Blocked
Content
March 26, 2021
Annual Review
16

17. US INDUSTRY iExperts
Reports
March 26, 2021
Annual Review
17
US INDUSTRY iExperts- condenses the
integral elements from industry reports into
bite-sized paragraphs, graphics and tables,
highlighting the key issues with a Q&A
section, for each of the 700 NAICS
industries.

18. US INDUSTRY iExperts
Reports
March 26, 2021
Annual Review
18
Report
contents

19. US BUSINESS ENVIRONMENT
PROFILES
March 26, 2021
Annual Review
19
US BUSINESS ENVIRONMENT PROFILES
Business Environment Profiles provide insight into these
key drivers, which include exchange rates, commodity
prices, interest rates, weather conditions, consumer
attitudes, demographics and many more.

20. US BUSINESS
ENVIRONMENT PROFILES
March 26, 2021
Annual Review
20
Report
Contents

21. Entering a search
March 26, 2021
Annual Review
21
Research query

22. IBISWorld Report
March 26, 2021
22
NAICS
Number
Drop-Down Menu
with expanded
information.
Report
Content

23. Report Content
March 26, 2021
Annual Review
23

24. Report Content
Continued
March 26, 2021
24

25. Search Results
March 26, 2021
Annual Review
25
Verify report type

26. International Marketing LibGuide
3/26/2021
26
URL: https://subr.libguides.com/c.php?g=1134565

27. Thank you