This document provides instructions for using the Mergent Online database to research company and industry information for a SWOT analysis assignment. It outlines how to find company details, financials, news, SEC filings, and industry reports. Students are shown how to access annual reports and 10-K SEC filings, which provide discussions of company strategy, products, operations and competitive environment. Industry reports offer comprehensive overviews of trends, outlook and references for various industries. Students are encouraged to start their research early using these resources.