This document provides instructions for using the Mergent Online database to research company and industry information for a SWOT analysis assignment. It outlines how to find company details, financials, news, SEC filings, and industry reports. Students are shown how to access annual reports and 10-K SEC filings, which provide discussions of company strategy, products, operations and competitive environment. Industry reports offer comprehensive overviews of trends, outlook and references for various industries. Students are encouraged to start their research early using these resources.

1. Library Help for Your Assignments Created by Bonnie Cohen Lafazan Library Director, Middlesex Campus Berkeley College Libraries

2. To provide research guidance for your final SWOT paper assignment. Pay attention Everything you need will be covered You can ask me any questions you may have via the discussion boards or via email: [email_address]

3. MERGENT ONLINE Let’s take a look out how to find : Company Details, Financials, News, Industry Reports SEC Filings-10K-Report What is Mergent Online ? Library Database that provides business and financial information for over 23,000 U.S. and international companies, and SEC filings are included for the 10,000+ NYSE, AMEX and NASDAQ exchange companies. includes Company Details, Financials, Competitors, Financials, News and Annual Reports/SEC filings.

5. Click here

6. Intel

8. Navigate using tabs COMPANY DETAILS

13. Most recent news articles

14. WOW! So far we learned how to find: Company Details Financial Highlights History News Now let’s take a look at how to view Industry Reports and Annual Repots/SEC Filings TO CONTINUE ..open PART TWO of this Presentation! MERGENT ONLINE

15. ANNUAL REPORTS/THE SEC 10-K REPORT The Business Overview in the 10-K report provides a detailed discussion of: the company's strategy, products and services, operations, marketing, distribution, international business, and competitive conditions in the industry. You can find the SEC report under the Annual Reports tab. Let’s take a look.. MERGENT ONLINE

16. ANNUAL REPORTS/THE SEC 10-K REPORT The 10-K report provides a detailed discussion of: the company's strategy, products and services, operations, marketing, distribution, international business, and competitive conditions in the industry. The Risk Factors section may be particularly helpful for your SWOT analysis research. You can find the SEC report under the Annual Reports tab. Let’s take a look.. MERGENT ONLINE

19. Document opens as a PDF document Risk Factors

20. Mmm…are any of these Risk Factors potential Weaknesses, Threats ..?

21. INDUSTRY REPORTS Comprehensive look at broad industry categories. The reports average about 40 pages in length, and cover the following for each industry: Current Environment , Industry Profile, Key Points, Key References, Market Trends & Outlook, Scope of this report, and more. You can find the Industry Reports under the Industry Reports tab. Or from the HOME Page Let’s take a look: MERGENT ONLINE

22. From the Home Page of Mergent

26. 2010 most recent report PDF File

28. These Reports can be of great help, especially if you cannot find a lot of information on your company. Why? Because you can research your industry using the industry report to find out trends, threats, etc. For example, if you work for a doctor’s office, the Health Industry Report would provide helpful information for your SWOT analysis report. If you work in a small real estate office, the Property Sectors Industry Report would be very helpful to you.

29. DON’T WAIT UNTIL THE LAST MINUTE TO DO YOUR RESEARCH. START NOW ! GOOD LUCK! 