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The open web….




The open web does not distinguish statistics or data from other
types of content. You cannot sort results by
date, subject, source, or geographic area. Good & bad sources of
data are jumbled together.
                                                                   1
Portals to Statistical Content Providers –
                        A Source of Frustration




Because library portals provide partial or inconsistent access to statistical
content. Some of these doors will be locked because the links are dead.


                                        2
Public Domain Datasets: Users either drill down blindly




                            3
Or get only a nibble online …
Statistical Insight –
                           A single friendly interface




Across 70,000 stat reports, one million tables, 700,000 spreadsheets. 5,500
datasets.
                                                                              5
What do Statistical Insight Reference Edition
                   and DataSets represent?

• The most comprehensive and authoritative collection of
  business and social science statistics and datasets available in
  the U.S.

• An organized collection focused on statistical content.

• The only such collection with the detailed metadata required
  for academic research and citation.




                                                                     6
ProQuest® Statistical Insight
ProQuest® Statistical Insight


                    More than 1 million
                          tables




              2100 sources



                             Geographic, subject and
                                data breakdowns
Statistical Insight …
  …enables users to limit by time -- historical research or forecasts.
Statistical Insight …
     …enables users to search multiple fields at once.
ProQuest® Statistical DataSets
Statistical DataSets…
       …enables users to reach data driven decisions in 3 easy steps.
Statistical DataSets…
             …enables users to utilize data from many sources.



                       5,500 datasets
                       50 billion data points




                                   75% domestic
                                 25% international

                              50% public domain
                           50% commercially licensed
Statistical DataSets…
       …enables users to build graphic-rich charts that track trends.




                                       Data spans 20, 75 to 150 years

                                    Compare data across unrelated
                                    datasets to discover interesting
                                    relationships
Statistical DataSets…
    …enables users to build graphic-rich charts that rank performance.

                                  Instantly update results
                                  using granular criteria




                               Narrow ranking to top performers
Statistical DataSets…
          …enables users to build graphic-rich charts that map stats.


      Big picture or granular detail
Statistical DataSets…
           …enables users to discover and compare correlations between data.

                                             Calculate permits additional user
                                                         analysis



Compare
  across
 sources
Statistical DataSets…
 …enables users to export their findings into a wide variety of formats.




                 Export Options
Easy Analytic Software Inc. (EASI)
• A statistical modeling firm that specializes in consumer demographics.
• Quarries data from the Census Bureau, Bureau of Labor Statistics and
  Mediamark.
• Develops model-based indicators of demographic characteristics,
  consumer spending and behavior patterns for a wide range of
  geographic regions.




www.easidemographics.com
Mediamark Research & Intelligence
 • Market research firm that annually publishes the Survey of the
   American Consumer, which is based on detailed face-to-face
   interviews conducted in 26,000 households
 • “Used in most media and marketing plans in the country”
 • “Primary source of audience data for the U.S. consumer magazine
   industry”
 • “Most comprehensive and reliable source of multi-media audience
   data available”
New Products – 2012
                         Statistical Collection

Print – Sold by Bernan           Online – Sold by ProQuest
Browse a Group of Related Tables or Search across All
                Tables




                                                    24
ProQuest Statistical Insight Editions
Business – Full Text         Reference – Full Text         Complete
Basic Facts:                 Basic Facts:                  Basic Facts:
• 1300 titles/year           • 9,000 titles/year           • 500,000 metadata
• 490 sources/year           • 1300 sources/year              records
• 40% intl content           • One million tables          • 2500 sources
• From Jan. 2009                                           • All the full-text in the
                                                              Reference Edition
                                                           • 8 combinations of
                                                              product modules

Content Types:               Value-add for Customers:      Value-add for Customers:
• Economic indicators        • Content aggregation,        Same as the Reference
• Business outlook of           weekly updates             Edition - plus a
  economists & experts.      • Abstracts, terms, filters   finding aid to fiche &
• Salary & benefit data by      tailored to statistical    GovDocs collections
  industry & occupation         content                     back to the 1970s.
• Trade & industry stats     • Indexing to the table
                                line-item level
                             • Tables In Excel format

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dssi 10 12

  • 1. The open web…. The open web does not distinguish statistics or data from other types of content. You cannot sort results by date, subject, source, or geographic area. Good & bad sources of data are jumbled together. 1
  • 2. Portals to Statistical Content Providers – A Source of Frustration Because library portals provide partial or inconsistent access to statistical content. Some of these doors will be locked because the links are dead. 2
  • 3. Public Domain Datasets: Users either drill down blindly 3
  • 4. Or get only a nibble online …
  • 5. Statistical Insight – A single friendly interface Across 70,000 stat reports, one million tables, 700,000 spreadsheets. 5,500 datasets. 5
  • 6. What do Statistical Insight Reference Edition and DataSets represent? • The most comprehensive and authoritative collection of business and social science statistics and datasets available in the U.S. • An organized collection focused on statistical content. • The only such collection with the detailed metadata required for academic research and citation. 6
  • 8. ProQuest® Statistical Insight More than 1 million tables 2100 sources Geographic, subject and data breakdowns
  • 9. Statistical Insight … …enables users to limit by time -- historical research or forecasts.
  • 10. Statistical Insight … …enables users to search multiple fields at once.
  • 12. Statistical DataSets… …enables users to reach data driven decisions in 3 easy steps.
  • 13. Statistical DataSets… …enables users to utilize data from many sources. 5,500 datasets 50 billion data points 75% domestic 25% international 50% public domain 50% commercially licensed
  • 14. Statistical DataSets… …enables users to build graphic-rich charts that track trends. Data spans 20, 75 to 150 years Compare data across unrelated datasets to discover interesting relationships
  • 15. Statistical DataSets… …enables users to build graphic-rich charts that rank performance. Instantly update results using granular criteria Narrow ranking to top performers
  • 16. Statistical DataSets… …enables users to build graphic-rich charts that map stats. Big picture or granular detail
  • 17. Statistical DataSets… …enables users to discover and compare correlations between data. Calculate permits additional user analysis Compare across sources
  • 18. Statistical DataSets… …enables users to export their findings into a wide variety of formats. Export Options
  • 19. Easy Analytic Software Inc. (EASI) • A statistical modeling firm that specializes in consumer demographics. • Quarries data from the Census Bureau, Bureau of Labor Statistics and Mediamark. • Develops model-based indicators of demographic characteristics, consumer spending and behavior patterns for a wide range of geographic regions. www.easidemographics.com
  • 20.
  • 21. Mediamark Research & Intelligence • Market research firm that annually publishes the Survey of the American Consumer, which is based on detailed face-to-face interviews conducted in 26,000 households • “Used in most media and marketing plans in the country” • “Primary source of audience data for the U.S. consumer magazine industry” • “Most comprehensive and reliable source of multi-media audience data available”
  • 22. New Products – 2012 Statistical Collection Print – Sold by Bernan Online – Sold by ProQuest
  • 23. Browse a Group of Related Tables or Search across All Tables 24
  • 24. ProQuest Statistical Insight Editions Business – Full Text Reference – Full Text Complete Basic Facts: Basic Facts: Basic Facts: • 1300 titles/year • 9,000 titles/year • 500,000 metadata • 490 sources/year • 1300 sources/year records • 40% intl content • One million tables • 2500 sources • From Jan. 2009 • All the full-text in the Reference Edition • 8 combinations of product modules Content Types: Value-add for Customers: Value-add for Customers: • Economic indicators • Content aggregation, Same as the Reference • Business outlook of weekly updates Edition - plus a economists & experts. • Abstracts, terms, filters finding aid to fiche & • Salary & benefit data by tailored to statistical GovDocs collections industry & occupation content back to the 1970s. • Trade & industry stats • Indexing to the table line-item level • Tables In Excel format

Editor's Notes

  1. See your handoutsConsumer BehaviorThis dataset shows US consumer usage and purchasing patterns for over 6,000 products and services. (SAC)Consumer ExpendituresThis dataset shows average annual household expenditures for various types of products and services. (CEX)Consumer Spending AnalyticsBroken out by Total Market, Age Group, Income, Race, and Household Type (CEX)Demographics – CensusThis dataset shows population and household characteristics as reported in Census 2000. Estimates for the current year and projections 5 years forward are based on new data reported in the Census Bureau’s American Community Survey, Census Tiger files, and the US Postal Service mailable household file. Reported by demographics, ancestry, age, income.Demographics - EASI ProfilesThis dataset shows the concentration of particular types of households in a geographic area in relation to the national average for that household type. The values shown are index values (100=national average).Industries – NAICSThis dataset shows number of establishments and employees, by industry. Media UseThis dataset shows US consumer use of various types of media. (Mediamark)Retail SalesThis dataset shows annual retail sales at 13 types of retail establishments (Census of Retail Trade)
  2. The premier piece is MediaMark. It’s a market research firm, the data from which is described as the “most comprehensive and reliable source of multi-media audience data available.”
  3. Reiteration of what is in the Editions.