This document provides an overview and agenda for an instruction session on using the IBISWorld and Business Source Complete databases. It introduces the instructor, Maletta Payne, and covers how to access and search the databases, what types of industry and company information they contain, and how to use the various interface features. Key sections that will be demonstrated include searching for industry reports and profiles, using tools to analyze industry and economic trends, and searching company information and profiles. An instructional guide will be provided as a takeaway resource.

1. INTRO TO THE
IBISWORLD/
BUSINESS SOURCE
COMPLETE
LIBRARY
INSTRUCTION
SESSION
Maletta Payne, MLIS
Email:
Maletta_payne@subr.edu
Office:225.771.2604

2. LIBRARY LIAISON
FOR THE COLLEGE
OF BUSINESS
Ms. Maletta Payne
Library Systems Administrator/Reference
Librarian
Office: (225)771-2604
Email: maletta_payne@subr.edu
Schedule a virtual or in-person
consultation session!

3. AGENDA
• Library's website
• Library's Databases A to Z List
• Off-campus access
• Overview of IBISWorld Database
• Overview of Business Source Complete Database
• LibGuide (Library course guide)

4. LIBRARY’S WEBSITE
4
The library's website is the gateway
to all resources and services
available at John B. Cade Library.
The library's website is
https://www.subr.edu/librar
y
Explore the library's website!

5. HOW TO ACCESS RESEARCH DATABASES
To access the databases
• Go to the library's
website
• https://www.subr.edu/libr
ary
• Locate FIND
• Locate/Click Databases
A-Z

6. ABOUT
DATABASES A-Z LIST

7. OFF-CAMPUS AND ELECTRONIC LIBRARY RESOURCES
• Select your database
• Click “Off-Campus”
• You will be prompted to enter
a Username and PIN.
• Username= Banner ID #
Ex. U0123456
• Pin=CHANGEME
• Click “Login”
Contact Ms. Payne for access
problems.
USER NAME & PIN IS USED TO ACCESS ALL LIBRARY’S ELECTRONIC RESOURCES

8. QUESTIONS TO PONDER BEFORE
STARTING YOUR SEARCH
• What industry are you
researching?
• What company are you
researching?
• What database(s) will you use?
• What industry information do you
need?
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9.  Industry research tool to view industry data
 Contain reports on trends, statistics, analysis on market size, market share
of competitors, and industry growth rates.
 Major market segments are identified/forces affecting demand & supply
within the industry.
 Performance analysis including emerging industry trends, and recent
production performance.
 5-year forecast
 IBISWorld is updated between 1 and 2 times annually
ABOUT IBISWORLD
9

10. IBISWORLD
INTERFACE
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11. IBISWORLD INTERFACE
Example of IBISWorld Search Strategies
Industry= (Example: Women's Clothing)
Keywords=Words/phases that describe your topic (Example=Music)* will return
broader results*
Company= (Example: Target Corp)
Code=Industry report codes (Example:44812)
You can enter a search 2 ways from the
landing page.
#1
#2

12. IBISWORLD INTERFACE
12
Industry Research
US Industry Reports (NAICS)
US Industry iExpert
Summaries
US Business Environment
Profiles
Expert Tools
US Industry
US Inflation Tracker Tool
US Shock Assessment Tool
US Local Data Tool
US Trade Exposure
US COVID-19 Impact Tool
Company Research
US Company Benchmarking

13. INDUSTRY RESEARCH
13
#1. #2. #3.
Let’s Explore
Suggestion: View the reports as a starting point to gather preliminary information on the
industry you are researching.
Think of Industry Research information as Subject Heading.
Remember to keep a record of the codes listed.

14. US INDUSTRY REPORTS (NAICS)
14
About
US Industry Reports (NAICS) analyzes
industries at the 5-digit level offering the
latest content on 700 industries.
Each report consists of 30 to 40 pages
of key statistics and analysis on market
characteristics, operating conditions,
current and forecast performance, major
industry participants and more.

15. US INDUSTRY REPORT (NAICS)
• Agriculture, Forestry, Fishing and Hunting in the US (30
Reports)
• Mining in the US (11 Reports)
• Utilities in the US (11 Reports)
• Construction in the US (37 Reports)
• Manufacturing in the US (194 Reports)
• Wholesale Trade in the US (68 Reports)
• Retail Trade in the US (64 Reports)
• Transportation and Warehousing in the US (38 Reports)
• Information in the US (39 Reports)
• Finance and Insurance in the US (32 Reports)
• Real Estate and Rental and Leasing in the US (20 Reports)
• Professional, Scientific and Technical Services in the US
(36 Reports)
• Administration, Business Support and Waste
Management Services (26 Reports)
• Educational Services in the US (14 Reports)
• Healthcare and Social Assistance in the US (34 Reports)
• Arts, Entertainment and Recreation in the US (20 Reports)
• Accommodation and Food Services in the US (14 Reports)
• Other Services (except Public Administration) in the US
(29 Reports)
15
US Industry Reports (NAICS) Industry Areas
Covered:
Note the NAICS number associated with each industry listed. Select an Industry Report area to
explore by clicking on the hyperlink or download the entire report.

16. EXAMPLE: US INDUSTRY NAICS REPORT UNDER RETAIL TRADE
The NAICS Report
Code=44812
NAICS Report includes:
• Industry at a Glance
• Industry Performance
• Industry Outlook
• Products and Markets
• Geographic
Breakdown
• Competitive
Landscape
• Major Companies
• Operating Conditions
• Key Statistics
• Segment
Benchmarking
• Call Preparation
Questions
16
Viewing Options includes Searching within the Report,
Selecting data under Navigation, or downloading the
report.

17. US INDUSTRY REPORT PDF
17

18. US INDUSTRY IEXPERTS SUMMARIES
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About
Industry iExpert condenses the
integral elements from our industry
reports into bite-sized paragraphs,
graphics and tables, highlighting
the key issues with a Q&A section,
for each of the 700 NAICS
industries.

19. INDUSTRY IEXPERTS SUMMARIES CONTENT
Industry iExperts
Summaries include
• Recent Developments
• Snapshot
• Industry Structure
• Key Industry Data
• Product and Services
Segmentation
• Major Players
• Cost Structures
• Industry Performance
• Role Specific Questions
• Internal Issues Questions
19

20. US BUSINESS ENVIRONMENT PROFILES
20
About
Business Environment Profiles
provide insight into these key
drivers, which include exchange
rates, commodity prices, interest
rates, weather conditions,
consumer attitudes,
demographics and many more.

21. BUSINESS ENVIRONMENT PROFILES
Business Environment Profiles
includes the following subject
areas:
• Consumer Behavior (33 Reports)
• Demographics (22 Reports)
• Domestic Commodities and Goods
(33 Reports)
• Domestic Economy (35 Reports)
• Financial Markets (18 Reports)
• International Economy and
Commodities (35 Reports)
• Other Indicators (14 Reports)
• US Government (19 Reports)
21

22. US BUSINESS ENVIRONMENT PROFILES
Sample Footer Text 22

23. EXPERT TOOLS
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Expert Tools
*US Industry Wizard
US Inflation Tracker Tool
*US Shock Assessment
Tool
US Local Data Tool
US Trade Exposure
US COVID-19 Tool
*Denotes items the library does not
subscribe to.

24. US INDUSTRY WIZARD
(NO ACCESS AVAILABLE)
24

25. US INFLATION TRACTOR TOOL
25
About
The US Inflation Tool offers
a view of how inflation is affecting
industries, products and supply
chains across the board.
Accessible through Excel, this
tool combines several different
worksheets to assist with
decision-making by helping you
understand different industries'
levels of vulnerability.
Download latest version in Excel.
You will be able to view usage
Guidance, Descriptions &
Definitions, Index Tracker,
Industry Tracker, Settings

26. Sample Footer Text 26

27. US SHOCK ASSESSMENT TOOL
(NO ACCESS AVAILABLE)
27

28. US LOCAL DATA TOOL
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About
Data Tool assists strategic
research into localized COVID-
19 impacts using economic
industry information at the US
county and state level.
The data highlights:
• Essential vs Non-Essential
businesses
• Supply chain linkages
• State actions
• Employment, establishments
and wages at the state and
county level

29. US LOCAL DATA TOOL EXCEL
Sample Footer Text 29

30. US TRADE EXPOSURE
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About
US Trade Exposure excel workbook
uses IBISWorld’s international trade
metrics, supply chain mappings, and
the latest monthly USITC trade data.
Includes
• Trade Exposure Roll-up
• Trade Exposure Mapping
Upstream Links
• Related Party Trade
• Downstream Links

31. US COVID-19 IMPACT TOOL
31
About
US COVID-19 examines
different industries' levels of
vulnerability to COVID-19
exposure factors. Within the tool
you can easily identify an
industry's exposure to:
• Social distancing
• Remote work
• Government designations of
Essential vs. Non-Essential
businesses
• Supply chain impacts
• International trade
*This is an Excel Report

32. COMPANY RESEARCH
32
About
Company Benchmarking Profiles
analyze thousands of leading
public and private companies.
These profiles consist of an
overview of the company and a
breakdown of how it performs in
the industries it operates in.
Profile includes:
• Company financials,
• Industry market share
breakdown
• Industry competitor matrix,
• SWOT analysis,
• Products and Services,
• Key Company Benchmarks.
Search for a company by
selecting the first alphabet
corresponding to company's

33. COMPANY RESEARCH DETAILS
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34. BUSINESS SOURCE COMPLETE
The Business Source Complete
database includes full text
business journals and magazines,
covering all disciplines of
business, including marketing,
management, accounting,
banking, finance and more.
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35. BUSINESS SOURCE COMPLETE INTERFACE
Sample Footer Text 35

36. COMPANY INFORMATION
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37. Sample Footer Text 37

38. COMPANY PROFILES
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39. IBISWORLD INSTRUCTIONAL COURSE GUIDE
39

40. HANDOUT
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41. THANK YOU
Maletta Payne
Email Address: maletta_payne@subr.edu
SUBR Library Website: www.subr.edu/library
41