The document summarizes key points from several speakers at the Affiliate Summit West 2011 on leveraging personal branding for affiliate success. Geno Prussakov emphasized authenticity, value, being reachable, responsive, and real. Barbara Rozgoni discussed using free publicity to leverage personal branding into affiliate sales through words, intentions, routes, and experiences. Marty Fahncke suggested writing and speaking publicly, being seen online and offline, and borrowing social influence. Jim Kukral stressed the importance of trust, solving people's problems over being a middleman, and creating valuable content.