Concept/Idea Maps
For
Shopper Insights in Action Conference
What follows, in rough chronological order, are a collection o...
Jason Fox
Get Your Game On!
J. Walker Smith
The Future of Shopper: How Digital Changes
Everything But Not in the Way You Think
Panel
Building a Better Research Laboratory
Joel Warady
Leveraging Shopper Power With Unmatched
Social and Digital Marketing Strategies
Bill McGee
Opening Remarks
Jonah Berger
Contagious
Phil McGee
Game Changing Trends Impacting the World Now
Ilene Kettering, Ph.D.
Measuring the Shopper’s Dynamic Decision
Making Process
Amanda Kaleta-Kott
Connecting the Dots From
Research to Retail Innovation
5 Myths of CPG Brand Loyalty - BUSTED!
Joe Sabia
Creating Brand Love Through Digital Storytelling
Andreas Weigend
Social Data Revolution
Panel Discussion
How Retailers and Manufacturers are Integrating
Shopper and Consumer Insights to Drive
Actionable Strateg...
Tim Dorgan
Anytime, Anywhere Grocery Shopping:
The Current and Future Impact of Mobile
Dr. Paul Zak
The Ofactor - Building Trust, Productivity and Profits
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Concept/Idea Maps of "Shopper Insights in Action" Conference 2013

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These are a collection of Concept/Idea Maps of the sessions I attended at the Shopper Insights in Action Conference 2013.

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Concept/Idea Maps of "Shopper Insights in Action" Conference 2013

  1. 1. Concept/Idea Maps For Shopper Insights in Action Conference What follows, in rough chronological order, are a collection of concept maps that I made of the various sessions I attended at the Conference. Because they were done ‘on the fly’ they may not contain verbatim translations. They are intended to convey the message and meaning of the talks, even if the language is slightly different at times. Some sessions had multiple presenters and I was not able to get all the names of those presenting. To those, and those people’s names I misspelled, I apologize. I invite you to look at all the blog posts from the MyShopper360 blog to get even a better experience of the conference. You can also check Twitter hashtag #shopper360. Please feel free to contact me at michael@zenstorming.com if you have any questions or comments.
  2. 2. Jason Fox Get Your Game On!
  3. 3. J. Walker Smith The Future of Shopper: How Digital Changes Everything But Not in the Way You Think
  4. 4. Panel Building a Better Research Laboratory
  5. 5. Joel Warady Leveraging Shopper Power With Unmatched Social and Digital Marketing Strategies
  6. 6. Bill McGee Opening Remarks
  7. 7. Jonah Berger Contagious
  8. 8. Phil McGee Game Changing Trends Impacting the World Now
  9. 9. Ilene Kettering, Ph.D. Measuring the Shopper’s Dynamic Decision Making Process
  10. 10. Amanda Kaleta-Kott Connecting the Dots From Research to Retail Innovation
  11. 11. 5 Myths of CPG Brand Loyalty - BUSTED!
  12. 12. Joe Sabia Creating Brand Love Through Digital Storytelling
  13. 13. Andreas Weigend Social Data Revolution
  14. 14. Panel Discussion How Retailers and Manufacturers are Integrating Shopper and Consumer Insights to Drive Actionable Strategies and Solutions
  15. 15. Tim Dorgan Anytime, Anywhere Grocery Shopping: The Current and Future Impact of Mobile
  16. 16. Dr. Paul Zak The Ofactor - Building Trust, Productivity and Profits

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