This document discusses leveraging social media for business. It begins with an introduction and agenda for the workshop. It then defines social media marketing as word-of-mouth or community based marketing that leverages technology as a platform for conversations. It discusses why traditional marketing fails and why businesses should be present online, where 91% of consumers say reviews influence purchase decisions and word-of-mouth has more impact than 200 TV ads. The document also outlines the different types of social media and why businesses should invest in an online presence to generate exposure and increase traffic.
Leveraging Social Media for Your Law PracticeLouellen Coker
Workshop conducted by Louellen S. Coker of Content Solutions at the LawPact (http://www. lawpact.org) Fall 2010 Conference in Las Vegas, NV on November 5, 2010.
Learn more about Content Solutions and Social Media Marketing on our website (http://www.yourcontentsolutions.com) and blog, Content Notes (http://www.yourcontentnotes.com).
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/
big thank you to mark lewis & his team for putting together such a great conference.
also big shout out to brian chandra for making it smarter and prettier (linkedin.com/in/brianchandra)
This document discusses how to apply the eight credos of successful challenger brands to a digital marketing strategy. It outlines each of the eight credos, including breaking with your past, building a clear identity, assuming thought leadership, creating symbols of re-evaluation, sacrificing non-essential efforts, over-committing to key initiatives, using advertising and publicity strategically, and staying focused on brand ideas rather than just consumers. For each credo, it provides examples of corresponding digital marketing strategies.
This document summarizes the services of a social media marketing agency. It discusses how they help clients drive traffic, nurture leads, and convert sales through social media management, content creation, social listening, analytics, and paid advertising. They take an integrated approach across platforms like Facebook, Twitter, blogs and more. The agency is part of a larger family of technology companies that allows for full-service digital solutions.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
Leveraging Social Media for Your Law PracticeLouellen Coker
Workshop conducted by Louellen S. Coker of Content Solutions at the LawPact (http://www. lawpact.org) Fall 2010 Conference in Las Vegas, NV on November 5, 2010.
Learn more about Content Solutions and Social Media Marketing on our website (http://www.yourcontentsolutions.com) and blog, Content Notes (http://www.yourcontentnotes.com).
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/
big thank you to mark lewis & his team for putting together such a great conference.
also big shout out to brian chandra for making it smarter and prettier (linkedin.com/in/brianchandra)
This document discusses how to apply the eight credos of successful challenger brands to a digital marketing strategy. It outlines each of the eight credos, including breaking with your past, building a clear identity, assuming thought leadership, creating symbols of re-evaluation, sacrificing non-essential efforts, over-committing to key initiatives, using advertising and publicity strategically, and staying focused on brand ideas rather than just consumers. For each credo, it provides examples of corresponding digital marketing strategies.
This document summarizes the services of a social media marketing agency. It discusses how they help clients drive traffic, nurture leads, and convert sales through social media management, content creation, social listening, analytics, and paid advertising. They take an integrated approach across platforms like Facebook, Twitter, blogs and more. The agency is part of a larger family of technology companies that allows for full-service digital solutions.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
WrightIMC is an integrated marketing communications agency located in Plano, Texas that helps clients drive customers to their website and convert them into profitable customers. They use a proprietary process combining search engine optimization, social media, video, and other digital marketing techniques. WrightIMC has over 45 years of online marketing experience and expertise across various communication disciplines to engage customers and drive revenue for clients. Their approach focuses on truly connecting with customers online rather than one-way broadcast messaging.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
This white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.
Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.
COGO is a leading provider of internet marketing expertise headquartered in Herndon, VA. They offer full-service internet marketing consulting with over 25 years of experience in marketing, management, and business development. Their services include expert internet marketing strategy, email campaigns, social media marketing, search engine optimization, blog development, and multimedia content like videos and podcasts.
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
This document provides an overview of services offered by WildOutWest, LLC, an integrated marketing firm. The services include market traction/growth hacking, web and app development, brand and design, strategic content development, multimedia and video production, events and public relations. The document also discusses integrated marketing strategies like launching new ideas, communities, user generated content, search optimization, and actionable metrics. It shares case studies of corporate clients and new ventures the company has worked with.
Conversant what the bleep does personalized marketing really mean?Jim Nichols
Scott Eagle defines personalized marketing as a comprehensive one-to-one communication approach that calibrates brand messages and media based on known facts and predictions about each individual's needs, interests, and behaviors. He argues that true personalized marketing requires seven essential components: 1) ongoing 1:1 relationships, 2) a 360-degree view of each customer, 3) genuinely personalized creative content, 4) individualized delivery across channels, 5) omni-channel reach, 6) individualized media investment, and 7) rich individual user profiles and insights. Eagle concludes by urging marketers to ensure any personalized marketing solutions they use fully achieve this definition and create ongoing personal relationships with every target individual.
This document discusses social media marketing trends and strategies. It begins by defining social media marketing and listing common social media platforms. It then discusses the exponential growth of social media in 2009 and predicts trends for 2010, including social media becoming more popular, mobile, and exclusive. The document outlines social media marketing trends for platforms like Twitter and Facebook. It proposes a CISS formula for social media marketing involving communicating, interacting, socializing, and sharing. Finally, it provides examples of using various social platforms to publish and promote content.
Smith Advertising Digital Media Webinar presentation 10.25 finalrufus3g
The document provides an overview of 10 digital tactics needed to succeed: 1) search engine optimization, 2) online reviews, 3) promotions, sweeps and contests, 4) email marketing, 5) microsites, 6) social media, 7) display advertising, 8) mobile marketing, 9) measurement, and 10) reputation management. It then discusses each tactic in more detail, providing reasons for using each one and recommendations on how to implement them effectively.
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
This is a custom presentation that I gave for the Organizational Development Group of WNY. A Social Media Business Primer. Most folks were relatively new to the space and we started from scratch.
This presentation looks at how branding has changed over the last 30 years, and what the next era of branding will bring. It looks at how Web 2.0 will affect destination branding, using Croatia tourism as a hypothetical example, complete with suggested strategies and tactices
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
This document discusses how businesses can leverage Facebook for marketing purposes. It provides an overview of key Facebook strategies like creating a fan page to engage with customers, building a sense of community through shared content, and driving action such as e-commerce through Facebook stores and credits. The document also compares personal profiles with business fan pages and how each can be used to share updates, events and ads to grow a brand's presence on Facebook.
Easy-to-use, low-cost social media programs are helping smaller fund managers and advisors stand out in a crowded market. Advisolocity’s John Drachman and Zach Hedges open their casebook to show how increasing numbers of investment professionals are putting the Internet to work by establishing thought leadership themes, expanding their presence and measuring the results
Here are 3 sample ads for your garden shed ad group:
1. Sale on Garden Sheds - Up to 30% off top brands. Free local delivery.
2. Durable Wooden Sheds - Rated #1 for withstanding weather. Lifetime guarantee.
3. Storage Shed Special - New designs just arrived. Limited time discounts, order today!
This document provides an introduction and overview of a sourcebook on corporate social responsibility and sustainable business. It discusses how companies are now expected to consider social and environmental impacts and operate sustainably. The sourcebook aims to highlight the current state of knowledge on CSR and the role of leadership through an annotated collection of academic and business literature from 2000 onward. It uses three methods to select relevant sources: a systematic keyword search, a random search, and reviewing reference lists. The sourcebook's purpose is to provide leadership insights from the literature on approaches to CSR, drivers of commitment, corporate identity/ethics, stakeholder partnerships, and organizational challenges.
data will become a valuable asset across the organization.
1. Web analytics data has value for many teams if shared properly. Share analytics data across teams to maximize its value for the
2. Data can help product managers, designers, executives, and organization. Focus each team on the relevant metrics to improve
developers improve their work. their work. When people can access useful insights, analytics
3. To maximize value, focus each team on relevant metrics and help data becomes a valuable asset.
them access insights for their roles. Sharing data in this way makes
it a valuable asset.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
WrightIMC is an integrated marketing communications agency located in Plano, Texas that helps clients drive customers to their website and convert them into profitable customers. They use a proprietary process combining search engine optimization, social media, video, and other digital marketing techniques. WrightIMC has over 45 years of online marketing experience and expertise across various communication disciplines to engage customers and drive revenue for clients. Their approach focuses on truly connecting with customers online rather than one-way broadcast messaging.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
This white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.
Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.
COGO is a leading provider of internet marketing expertise headquartered in Herndon, VA. They offer full-service internet marketing consulting with over 25 years of experience in marketing, management, and business development. Their services include expert internet marketing strategy, email campaigns, social media marketing, search engine optimization, blog development, and multimedia content like videos and podcasts.
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
This document provides an overview of services offered by WildOutWest, LLC, an integrated marketing firm. The services include market traction/growth hacking, web and app development, brand and design, strategic content development, multimedia and video production, events and public relations. The document also discusses integrated marketing strategies like launching new ideas, communities, user generated content, search optimization, and actionable metrics. It shares case studies of corporate clients and new ventures the company has worked with.
Conversant what the bleep does personalized marketing really mean?Jim Nichols
Scott Eagle defines personalized marketing as a comprehensive one-to-one communication approach that calibrates brand messages and media based on known facts and predictions about each individual's needs, interests, and behaviors. He argues that true personalized marketing requires seven essential components: 1) ongoing 1:1 relationships, 2) a 360-degree view of each customer, 3) genuinely personalized creative content, 4) individualized delivery across channels, 5) omni-channel reach, 6) individualized media investment, and 7) rich individual user profiles and insights. Eagle concludes by urging marketers to ensure any personalized marketing solutions they use fully achieve this definition and create ongoing personal relationships with every target individual.
This document discusses social media marketing trends and strategies. It begins by defining social media marketing and listing common social media platforms. It then discusses the exponential growth of social media in 2009 and predicts trends for 2010, including social media becoming more popular, mobile, and exclusive. The document outlines social media marketing trends for platforms like Twitter and Facebook. It proposes a CISS formula for social media marketing involving communicating, interacting, socializing, and sharing. Finally, it provides examples of using various social platforms to publish and promote content.
Smith Advertising Digital Media Webinar presentation 10.25 finalrufus3g
The document provides an overview of 10 digital tactics needed to succeed: 1) search engine optimization, 2) online reviews, 3) promotions, sweeps and contests, 4) email marketing, 5) microsites, 6) social media, 7) display advertising, 8) mobile marketing, 9) measurement, and 10) reputation management. It then discusses each tactic in more detail, providing reasons for using each one and recommendations on how to implement them effectively.
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
This is a custom presentation that I gave for the Organizational Development Group of WNY. A Social Media Business Primer. Most folks were relatively new to the space and we started from scratch.
This presentation looks at how branding has changed over the last 30 years, and what the next era of branding will bring. It looks at how Web 2.0 will affect destination branding, using Croatia tourism as a hypothetical example, complete with suggested strategies and tactices
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
This document discusses how businesses can leverage Facebook for marketing purposes. It provides an overview of key Facebook strategies like creating a fan page to engage with customers, building a sense of community through shared content, and driving action such as e-commerce through Facebook stores and credits. The document also compares personal profiles with business fan pages and how each can be used to share updates, events and ads to grow a brand's presence on Facebook.
Easy-to-use, low-cost social media programs are helping smaller fund managers and advisors stand out in a crowded market. Advisolocity’s John Drachman and Zach Hedges open their casebook to show how increasing numbers of investment professionals are putting the Internet to work by establishing thought leadership themes, expanding their presence and measuring the results
Here are 3 sample ads for your garden shed ad group:
1. Sale on Garden Sheds - Up to 30% off top brands. Free local delivery.
2. Durable Wooden Sheds - Rated #1 for withstanding weather. Lifetime guarantee.
3. Storage Shed Special - New designs just arrived. Limited time discounts, order today!
This document provides an introduction and overview of a sourcebook on corporate social responsibility and sustainable business. It discusses how companies are now expected to consider social and environmental impacts and operate sustainably. The sourcebook aims to highlight the current state of knowledge on CSR and the role of leadership through an annotated collection of academic and business literature from 2000 onward. It uses three methods to select relevant sources: a systematic keyword search, a random search, and reviewing reference lists. The sourcebook's purpose is to provide leadership insights from the literature on approaches to CSR, drivers of commitment, corporate identity/ethics, stakeholder partnerships, and organizational challenges.
data will become a valuable asset across the organization.
1. Web analytics data has value for many teams if shared properly. Share analytics data across teams to maximize its value for the
2. Data can help product managers, designers, executives, and organization. Focus each team on the relevant metrics to improve
developers improve their work. their work. When people can access useful insights, analytics
3. To maximize value, focus each team on relevant metrics and help data becomes a valuable asset.
them access insights for their roles. Sharing data in this way makes
it a valuable asset.
This document outlines the rights and restrictions for a report on building an internet home business. It can be given away, broken into parts for websites with attribution, and used as content for autoresponders and websites. However, it cannot be edited, added to products/courses, or sold. The document also provides tips for internet marketing success, including treating it as a real business, focusing on one program, developing customers, and learning advertising, marketing, and promotion skills.
This document provides an overview of marketing and outlines steps to develop a successful marketing plan. It discusses key marketing concepts like the marketing mix, also known as the four Ps - product, price, place, and promotion. The document emphasizes that marketing differs from selling in that marketing takes a broader, long-term view focused on customer needs while selling focuses on short-term transactions. It also notes that a well-designed marketing plan can help businesses identify opportunities and threats in the market. Overall, the document serves as an introductory guide to marketing fundamentals and strategies for developing an effective marketing plan.
This document provides a summary of a market research report on enterprise information portals commissioned by Adobe. It identifies the top 14 portal vendors, including Glyphica. The report finds the portal market is growing rapidly and portals are becoming an important part of knowledge management strategies. It provides recommendations for Adobe's portal strategy, including developing partners and strengthening PDF capabilities for portals. The summary also highlights key findings on portal adoption drivers, components, and the size and growth of the total portal market.
This document summarizes a research paper that assessed the desire of dog owners in Brisbane, Australia to take holidays with their pets, and the availability of pet-friendly accommodation. The paper found that while dog owners strongly wanted to take their dogs on holiday, few were actually able to due to a lack of pet-friendly accommodation options. This gap represents a potential opportunity for the tourism industry to better cater to the large and growing market of dog owners.
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
This document provides an introduction to internet marketing. It discusses how internet marketing is becoming increasingly significant for businesses to reach customers. While some large companies currently derive major sales from internet channels, other companies are just beginning to utilize internet marketing. The document outlines the basic components of an internet marketing strategy, including using a website to provide information on products and services, enabling e-commerce sales, offering customer service online, and generating marketing leads from website visitors. It also introduces the concepts of intranets for internal communications and extranets for communications with suppliers and partners.
This document is the user's guide for Micro-Cap 10, an electronic circuit analysis software program. It provides an overview of the software's history and development. Key features were added in each new version, with Micro-Cap 10 introducing additional analysis capabilities and an improved schematic editor. The guide is intended to help new users understand how to use the basic features of Micro-Cap 10 to analyze and simulate electronic circuits.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
This document provides information about preparing for a job search, including getting organized, identifying skills and accomplishments, researching occupations, finding work opportunities, creating resumés and cover letters, interview skills, and staying positive. It encourages job seekers to gather the necessary tools, identify their transferable skills from prior work and education, determine their job needs and wants, and explore potential occupations before beginning their search. The document offers templates and examples to help with creating resumés, cover letters, and preparing for interviews. It also provides guidance on networking, directly contacting employers, responding to rejections, and where to find additional help and resources.
Microsoft Office Live is a suite of internet-based services for small businesses that allows them to create a professional online presence without the expense of buying servers or hiring technical staff. Office Live provides everything needed to create a professional website, including free web hosting, easy site design tools, company email accounts, online marketing tools, and an intranet site to store documents and customer information. Most services are free, allowing small businesses to get online quickly and easily.
This document discusses how the internet helps develop businesses. It contains 8 chapters that analyze literature on how the internet impacts international marketing and business models. Chapter 1 introduces the topic and outlines the project structure. Chapter 2 reviews literature on how the internet affects international marketing and value chains. Chapter 3 discusses electronic marketplaces and the physical vs virtual value chain. Chapter 4 analyzes internet marketing strategies. Chapter 5 presents models for gaining competitive advantage through e-business. Chapter 6 provides a case study of eBay and its acquisitions. Chapter 7 concludes the document.
The document discusses how to build a profitable online business through internet marketing and social media. It recommends starting with understanding what works well online, such as creating engaging content. It then discusses how to use social media like Facebook, Twitter, blogs and videos to generate traffic and convert visitors into customers. Finally, it provides examples of successful online businesses built by novices on various topics to demonstrate that anyone can succeed online by monetizing their knowledge and interests.
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
Voice of customer part 1 using voice of customer insights to drive your crm s...Vivastream
The document summarizes a presentation on achieving true customer engagement through a 5-step voice of customer (VOC) driven relationship marketing process. It discusses conducting VOC research to understand customer priorities and expectations. It then outlines the 5 steps: 1) using VOC to drive relationship strategies, 2) creating opt-in databases with customer profiles, 3) deploying multichannel marketing per customer preferences, 4) delivering strong customer service, and 5) increasing the power of online experiences. Case studies show companies achieving double-digit increases in results through this process.
The document discusses how to attract more money into your life by mastering your money. It dispels common myths that making a lot of money is hard, money is evil, and that you can attract money through thoughts alone. It emphasizes that wealth only happens on purpose through definite plans and actions, not by chance or wishes. The key is to take proactive control of your financial destiny rather than leaving it to chance. The "Amazing Self" magazine is promoted as a resource that can help readers completely master their money and romantic lives.
This book is a collection of blog articles posted by Tim Vermeire on his Whispering Web weblog.
The author considers this web space as his “Public MoleSkine”. He reflects on topics that intrigue him - which include: Business, Marketing, Technology, Ecology, Society, Politics, etc.
The book “Whispering Web” gathers all articles published in the year 2010 and the first half of 2011. It closes with an overview of what Marketing and Business is and means today.
The author considers this last post and book production as a turning point. After all, he came up with his own vision upon business, marketing and society.
This books aims to allow the reader to have the same experience: get to know the new business vision like it was envisioned - through separately published essays.
For essays published after May 2011, please visit Whispering Web online
- vermeiretim.wordpress.com
The document discusses blogging basics and effective blog posts. It covers finding blog post ideas through brainstorming techniques, creating great blog content, and writing effective blog posts. Specific tips are provided, such as sounding like a friendly company representative, answering and posing questions to readers, and using a blog to promote a brand and encourage discussion.
The document outlines 10 trends for marketing and social media in 2013. It discusses: 1) Understanding customers' technographic and behavioral profiles to engage them on social media. 2) Sharing a company's backstory and "why" to differentiate the brand. 3) Using more human and authentic social media engagement with customers. It also discusses trends like visual content, inbound marketing, social media empowering customers and employees, reducing information overload, and the decline of QR codes.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Swaran Soft is an IT services provider that has been in business for over 10 years, serving over 3,000 customers. It has a dedicated team called WebpromotionX with experience in online marketing campaigns and social media strategies. Key clients include automotive and technology companies. The document discusses various social media tools and strategies for brands to engage customers and build trust.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Social Media Prospecting+web landing pagesDan Fowler
This document provides tips on using social media, web pages, and landing pages to promote a business. It recommends focusing on 1-2 specialized products or services and using search engine optimization, social media marketing, and landing pages to push targeted offerings. Landing pages should have a clear call to action to compel visitors to provide contact information. The document also advertises various social media training and website optimization packages priced from $99 to $298 per month.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
Slides from the breakout session on social media marketing presented by Stephanie Powers of Hagerstown Community College at the 2012 AEE Solar Annual Convention in Orlando, FL.
Social Media Marketing Basics - A quick OverviewAakar Anil
This document provides an overview of social media basics. It defines social media as online tools that allow for communication, sharing, and interaction through web and mobile technologies. Some key points made are that social media integrates technology, social interaction, and multimedia to facilitate information sharing and dialogue. It also discusses why businesses should engage with social media, such as to increase brand awareness, drive traffic, understand customer behaviors, and generate leads. The document concludes by outlining best practices for social media activity and its impact on business metrics.
You have a sharp team focused on a compelling solution in clean-tech. Now what? Our next seminar addresses the critical marketing considerations for start-ups as they reach out to investors, customers and other important target audiences. The panel presentation offers strategic insights into business development strategies with practical solutions to get started in a Web 2.0 world.
Presented at the North Shore InnoVenture Center.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
Attracting quality traffic - Dave Chaffey Smart Insights 2011Dave Chaffey
The document discusses strategies for digital marketing and customer acquisition in 2012. It poses 8 questions to review one's strategy: 1) Does your brand have a clear personality and online value proposition? 2) Is your mix of paid, owned and earned media investments balanced and effective? 3) Is your publishing process optimized for digital channels? 4) How can you make online campaigns more engaging? 5) Is your business designed for social media? 6) Are you implementing deep SEO practices? 7) Are your channels integrated or siloed? 8) Are you using analytics to optimize performance? The document provides tips and examples for developing strategies in areas like content, social media, email marketing and search engine optimization to attract customers online.
Using Social Media to Connect With Your Customers OnlineDana Vanden Heuvel
The document discusses Dana VanDen Heuvel and The MarketingSavant Group. Dana is an expert in social media marketing and founded The MarketingSavant Group, a marketing technology consulting firm. The MarketingSavant Group focuses on transforming clients into thought leaders in their industries through thought leadership marketing, digital/social media marketing, and intellectual capital development.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
How does today's small business owner build a company of distinction that insures that company will flourish. Only way is to built it right and this presentation will show you how. Creating "Wow!" moments is the start. using the Internet effectively is a plus as well.
Getting the most from your Project Management SystemsLouellen Coker
Used properly, project management services can do more than keep your project on track. When integrated properly with time-keeping, billing, and communication platforms, it's possible to streamline management and business development activities giving you more time to focus on your projects and create the best experience for your clients. We'll discuss
- Recognizing and avoiding pitfalls in the selection process
- Setting up your services effectively
- Integrating multiple services into your daily processes
- Being poised to evolve as your business and client support needs change
This presentation was given at the 2013 Society for Technical Communication Summit as part of the Management Progression.
Your portfolio is your most important tool to show your talents, abilities, and breadth of experience. We'll discuss different types of portfolios, what types of projects to include, branding through your portfolio, leveraging social media, and using your portfolio to get a job, project, or client.
Louellen Coker discusses extending your brand beyond your portfolio by choosing the right venues such as websites, blogs, LinkedIn, Twitter, Facebook, and more to showcase your work. She emphasizes putting together a portfolio that keeps things clear, concise, cohesive, consistent and connected. This includes knowing your audience and goals, and including high-quality pieces that demonstrate skills and are easy to share across platforms. Proper protection of intellectual property is also advised.
Professional Portfolios: Putting Your Best Foot ForwardLouellen Coker
The document discusses how to create an effective professional portfolio. It recommends determining your goals for the portfolio, choosing an appropriate format like print, web, or social media. Key projects that demonstrate skills and experience should be selected and optimized for the chosen platform. The portfolio should be organized clearly and highlight the best work to showcase qualifications for potential employers or opportunities. Maintaining and updating the portfolio is important to keep skills and work relevant.
MAG!C Presentation: Portfolios for Creative ProfessionalsLouellen Coker
This document discusses professional portfolios for creative professionals. It provides tips on determining what to include in a portfolio, such as intriguing work that showcases skills and experience. Examples of portfolio formats include traditional hard copies and virtual options like websites and social media. The document also offers best practices like keeping the portfolio simple, organized and succinct. It provides case studies of different portfolio types and emphasizes selecting relevant, high-quality projects to leverage for finding work.
Big(D)esign 2011: Portfolios for the Creative ProfessionalLouellen Coker
Discussion of how creative professionals can leverage their portfolios and social presence to get the job or contract they want. Presented by Louellen Coker (@ContentNotes) and J Schuh (@texasanimator) at Big(D)esign 2011.
Professional Portfolios for the Creative ProfessionalLouellen Coker
The document discusses professional portfolios and how to create an effective one. It covers choosing portfolio options like hard copy or virtual formats, selecting relevant projects to feature, and properly presenting the work. The key points are to know your audience and goals, choose a platform that best showcases your skills, curate a selection of high-quality projects, and organize everything in a clear, professional manner to highlight your qualifications and experience. Maintaining an up-to-date portfolio is presented as an important asset for finding work.
Louellen S. Coker was a panelist at the March 10, 2011 North East Ohio Chapter of the Society for Technical Communication's meeting. She, along with Kristy Nolan and Heather Steele, discussed how to stand out online.
Presentation by Louellen S. Coker about creating professional portfolios at the October 8-9, 2010 Professional Conference on Communication in Nashville held by the Middle Tennessee Community of the Society for Technical Communication.
Setting up a WordPress Blog and Writing Your First PostLouellen Coker
The document discusses blogging, microblogging, and content strategy. It defines what a blog is as a type of website that contains content, syndication, and conversation. It also defines what a blog is not, such as a newspaper or just about the author. The document outlines strategies for content, such as defining topics, business goals, and brand purpose. It also discusses elements of great content like being scannable, succinct, neat, and comprehensive. Microblogging on platforms like Twitter is discussed as focusing on status updates in 140 characters or less.
This document outlines the marketing materials created for a technical art competition with the themes of providing a positive experience for children being adopted, creating a positive impression of the legal system, and securing support for future events, all with an extremely limited budget and short time frame as it was the inaugural event.
A Walk on the Wild Side: A Field Guide to Social NetworkingLouellen Coker
A Walk on the Wild Side: A Field Guide to Social Networking
A discussion of how my climb to the summit of Mt. Kilmanjaro parallels any organization's social media marketing/networking efforts.
Metadata refers to hidden data within electronically stored information that can include details like author name, edit history and more. While metadata can be beneficial for authentication and collaboration, it also poses risks if it reveals weaknesses in a legal case or was inappropriately modified. Though metadata cannot be fully avoided, its creation can be minimized and removal methods exist, but are not always fully reliable. Lawyers should be aware of metadata issues and implement policies and training to safely manage electronically stored information.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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3. Our Discussion
What is Why Invest Reaching Introducing ROI
Social in Out: Other and Q&A
Media Social Establish Social Strategies
Marketing? Media? a Blog Media
www.yourcontentsolutions.com (972) 987-0567
4. What is Social Media Marketing?
What is Why Invest Reaching Introducing ROI
Social in Out: Other and Q&A
Media Social Establish Social Strategies
Marketing? Media? a Blog Media
www.yourcontentsolutions.com (972) 987-0567
5. The Rules Have Changed!
• Marketing means advertising
• Advertising appeals to masses
• Interruption
• One-way
• Selling
• Campaigns with limited shelf-life
• Creative
• Advertisers go for awards, not
results
• Advertising & PR were separate
disciplines
www.yourcontentsolutions.com (972) 987-0567
6. The Rules Have Changed!
• Marketing means advertising
X
• Advertising appeals to masses
• Interruption
• One-way
• Selling
• Campaigns with limited shelf-life
• Creative
• Advertisers go for awards, not
results
• Advertising & PR were separate
disciplines
www.yourcontentsolutions.com (972) 987-0567
7. The Rules Have Changed!
• Marketing more than advertising
• PR extends beyond mainstream
• You are what you publish
• Authentic, not spin
• Participation, not propaganda
• Deliver content when it’s needed
• Reaches the underserved
audience
• Not about notoriety, about buyers
seeing your company
www.yourcontentsolutions.com (972) 987-0567
8. Why Traditional Marketing Fails
• Expensive
• Little guys can’t compete
• “Interruption marketing”
is tiresome
www.yourcontentsolutions.com (972) 987-0567
10. “Word-of-Mouth or Community Based
Marketing that leverages Technology as a
Platform for Conversations.”
~Erica O’Grady
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11. Why Be Present for Online Users?
...91% say consumer
reviews are the #1
aid to buying
decisions
-JC Williams Group
Source: Market Tools, August/September 2009 Insight Report
www.yourcontentsolutions.com (972) 987-0567
12. Why Be Present for Online Users?
...87% trust a friend’s
recommendation
over critic reviews
-Marketing Sherpa
Source: Market Tools, August/September 2009 Insight Report
www.yourcontentsolutions.com (972) 987-0567
13. Why Be Present for Online Users?
...3 times more likely
to trust peer opinions
over advertising for
purchasing decisions
-Jupiter Research
Source: Market Tools, August/September 2009 Insight Report
www.yourcontentsolutions.com (972) 987-0567
14. Why Be Present for Online Users?
...1 word-of-mouth
conversation has
impact of
200 TV ads
-Buzz Agent
Source: Market Tools, August/September 2009 Insight Report
www.yourcontentsolutions.com (972) 987-0567
15. Reach an Unreachable Audience
Sense of Community
Personal Bond
Stories that share who you are
Allow them to share opinions
Helpful tips (no strings attached)
www.yourcontentsolutions.com (972) 987-0567
16. What is Social Media?
Paid
Internet
Advertising
PPC - Search
Marketing
Mobile
Advertising
Sponsorships
Paid Applications
www.yourcontentsolutions.com (972) 987-0567
17. What is Social Media?
Paid
Internet
Advertising
PPC - Search
Marketing
Mobile
Advertising
Sponsorships
Paid Applications
www.yourcontentsolutions.com (972) 987-0567
18. What is Social Media?
Paid Earned
Internet Social Media
Advertising (Pages & Feeds)
PPC - Search
Word of Mouth
Marketing
Mobile
User Forums
Advertising
News, PR,
Sponsorships
Announcements
Blogger
Paid Applications
Relationships
www.yourcontentsolutions.com (972) 987-0567
19. What is Social Media?
Paid Earned Owned
Internet Social Media Brand & Product
Advertising (Pages & Feeds) Websites
PPC - Search Mobile Brand &
Word of Mouth
Marketing Product Websites
Mobile Proprietary
User Forums
Advertising Mobile Apps
News, PR, Customer Care
Sponsorships
Announcements Services
Blogger Proprietary Blogs
Paid Applications
Relationships & Digital Content
www.yourcontentsolutions.com (972) 987-0567
20. Facebook Pages is like being a Rock
Star
Linked LinkedIn is like a Trade Show
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21. Facebook is like a Class Reunion
(with a few party crashers)
Facebook Pages is like being a Rock
Star
Linked LinkedIn is like a Trade Show
www.yourcontentsolutions.com (972) 987-0567
22. Facebook is like a Class Reunion
(with a few party crashers)
Facebook Pages is like being a Rock
Star
Linked LinkedIn is like a Trade Show
Twitter is like a Cocktail Party
www.yourcontentsolutions.com (972) 987-0567
23. Facebook is like a Class Reunion
(with a few party crashers)
Facebook Pages is like being a Rock
Star
Linked LinkedIn is like a Trade Show
Twitter is like a Cocktail Party
YouTube is like Times Square on
New Year’s Eve
www.yourcontentsolutions.com (972) 987-0567
24. Why Invest in Social Media?
What is Why Invest Reaching Introducing ROI
Social in Out: Other and Q&A
Media Social Establish Social Strategies
Marketing? Media? a Blog Media
www.yourcontentsolutions.com (972) 987-0567
25. Why Should I Care?
• 29% of Americans are on Twitter
• 44% of Americans have Facebook
accounts
• Search Engine Optimization (SEO)
• Expand your referral sources
• Become the “perceived expert” in
your field
• Re-brand yourself or your business
• The Yellow Pages are dead
• You are already behind the curve
www.yourcontentsolutions.com (972) 987-0567
26. Why Should I Care?
www.yourcontentsolutions.com (972) 987-0567
27. Investing in an online presence will...
www.yourcontentsolutions.com (972) 987-0567
28. Investing in an online presence will...
1
Generate exposure for your business.
• 65% of entrepreneurs, executives, and career
professionals experience increased exposure
through social media marketing efforts
www.yourcontentsolutions.com (972) 987-0567
29. Investing in an online presence will...
1
Generate exposure for your business.
• 65% of entrepreneurs, executives, and career
professionals experience increased exposure
through social media marketing efforts
2 Increase traffic.
• 80% of entrepreneurs, executives, and career
professionals reported an increase in traffic to
their websites
• 67% increased e-mail/newsletter lists through
social marketing
www.yourcontentsolutions.com (972) 987-0567
30. Investing in an online presence will...
www.yourcontentsolutions.com (972) 987-0567
31. Investing in an online presence will...
3 Build new business partnerships.
• 62% of entrepreneurs, executives, and career
professionals who participated in social media
marketing for only a few months closed new
business and established new partnerships.
www.yourcontentsolutions.com (972) 987-0567
32. Investing in an online presence will...
3 Build new business partnerships.
• 62% of entrepreneurs, executives, and career
professionals who participated in social media
marketing for only a few months closed new
business and established new partnerships.
4 Bring in new qualified leads.
• Over 50% of entrepreneurs, executives, and
career professionals generated qualified
leads after only a few months of
participation in social media marketing.
www.yourcontentsolutions.com (972) 987-0567
33. Why?
• Currently, more people use Facebook more often
and for longer periods of time than Google.
• YouTube is the second most popular search engine
behind Google.
• Twitter and Facebook have become an integral part
to advertising and growing brand recognition for
many Fortune 500 companies.
www.yourcontentsolutions.com (972) 987-0567
34. Power of Social Networking
N
ov 200
em 9
01
be
20
r
2002
Fall
9
200
www.yourcontentsolutions.com (972) 987-0567
35. Power of Social Networking
N
ov 200
em 9
01
be
20
r
2002
Fall
9
200
2003
www.yourcontentsolutions.com (972) 987-0567
36. Reaching Current & Potential Clients:
Establish a Blog
What is Why Invest Reaching Introducing
ROI
Social in Out: Other
and Q&A
Media Social Establish Social
Strategies
Marketing? Media? a Blog Media
www.yourcontentsolutions.com (972) 987-0567
37. Ready to get started?
www.yourcontentsolutions.com (972) 987-0567
38. What a Blog IS -
• Content
• Syndication
• Conversation
www.yourcontentsolutions.com (972) 987-0567
39. What a Blog is NOT-
• A newspaper
• Boilerplate
Marketing Materials
• Just about YOU,
YOU, YOU!
www.yourcontentsolutions.com (972) 987-0567
41. Tools You’ll Need
• Ideas for a username
www.yourcontentsolutions.com (972) 987-0567
42. Tools You’ll Need
• Ideas for a username
• An email address
www.yourcontentsolutions.com (972) 987-0567
43. Tools You’ll Need
• Ideas for a username
• An email address
• Your zip code
www.yourcontentsolutions.com (972) 987-0567
44. Tools You’ll Need
• Ideas for a username
• An email address
• Your zip code
• Your street address
www.yourcontentsolutions.com (972) 987-0567
45. Tools You’ll Need
• Ideas for a username
• An email address
• Your zip code
• Your street address
• A memorable password
www.yourcontentsolutions.com (972) 987-0567
46. Tools You’ll Need
• Ideas for a username
• An email address
• Your zip code
• Your street address
• A memorable password
• A web-friendly logo
www.yourcontentsolutions.com (972) 987-0567
47. Tools You’ll Need
• Ideas for a username
• An email address
• Your zip code
• Your street address
• A memorable password
• A web-friendly logo
• Permission from your decision
makers
www.yourcontentsolutions.com (972) 987-0567
48. Now is the Time!
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49. Now is the Time!
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68. Creating
Great Content
www.yourcontentsolutions.com (972) 987-0567
69. Creating
Great Content
Make it
Targeted Provide
Fulfills a Interesting
at Your Great Share
Need and
Audience Links
Valuable
www.yourcontentsolutions.com (972) 987-0567
71. Creating
How it affects
Great Content you
How it affects
How it affects
your
your industry
competitors
Breaking
News
Similar Thoughts on
stories from this breaking
the past news
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72. Creating
Great Content
How breaking
news affects
you
Changes
to business
www.yourcontentsolutions.com (972) 987-0567
73. Creating
Great Content
New precedent
How breaking
news affects
you Good or bad
Effects on
compe6tors
Changes
to business
New business laws
www.yourcontentsolutions.com (972) 987-0567
74. Elements of
Great Content
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75. Elements of
Great Content
• Scannable
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76. Elements of
Great Content
• Scannable
• Succinct
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77. Elements of
Great Content
• Scannable
• Succinct
• Neat
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78. Elements of
Great Content
• Scannable
• Succinct
• Neat
• Comprehensive
www.yourcontentsolutions.com (972) 987-0567
79. Elements of
Great Content
• Scannable
• Succinct
• Neat
• Comprehensive
• Persuasive
www.yourcontentsolutions.com (972) 987-0567
80. Elements of
Great Content
• Scannable
• Succinct
• Neat
• Comprehensive
• Persuasive
• Breaks Down Complicated Ideas
www.yourcontentsolutions.com (972) 987-0567
81. Introducing Other Social Media
What is Why Invest Reaching Introducing
ROI
Social in Out: Other
and Q&A
Media Social Establish Social
Strategies
Marketing? Media? a Blog Media
www.yourcontentsolutions.com (972) 987-0567
98. Pieces of Content
Created Per Month
X 30,000,000,000 +
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99. 48%
Small to Medium Businesses with
Active Facebook Pages
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100. Creating more than
6,000,000,000
Page Likes!
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101. Linked
LinkedIn has over
Join 101,000,000
101,000,000
members world wide
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102. Linked
Companies that have between
1-1000 and >10000 employees
make up over
60% of the companies
on LinkedIn
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103. Linked
LinkedIn is used by
69 of the
FORTUNE
100
COMPANIES
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104. Linked
On average, LinkedIn
receives more than
6,000,000
hits a day,
60% of those coming from
people at home
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105. March 2011:
9,700,000 +
active users
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106. Span:
Localized in 23
countries covering 24
languages
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107. Most Searched:
Google #1,
YouTube #2
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108. Those statistics are great!
But how can they apply to me?
facebook
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109. What YOU Can Do With 140 characters?
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110. What YOU Can Do With 140 characters?
• Share timely information
• Spread useful links
• Personify your brand
• Build credibility and influence
• Follow competitors
• Promote contests
www.yourcontentsolutions.com (972) 987-0567
111. What YOU Can Do With Facebook,
YouTube and LinkedIn
www.yourcontentsolutions.com (972) 987-0567
112. What YOU Can Do With Facebook,
YouTube and LinkedIn
• Create online profiles
• Share photos, videos, and audio links
• Send private message and instant message
• Learn more about people and organizations
• Join groups and gain fans
www.yourcontentsolutions.com (972) 987-0567
113. Social Media Dos
www.yourcontentsolutions.com
www.yourcontentsolutions.com (972) 987-0567
phone: (940) 3849407
114. Social Media Dos
• Sound like someone who just
happens to work at your
company
www.yourcontentsolutions.com
www.yourcontentsolutions.com (972) 987-0567
phone: (940) 3849407
115. Social Media Dos
• Sound like someone who just
happens to work at your
company
• Put a friendly face on your
product
www.yourcontentsolutions.com
www.yourcontentsolutions.com (972) 987-0567
phone: (940) 3849407
116. Social Media Dos
• Sound like someone who just
happens to work at your
company
• Put a friendly face on your
product
• Answer and pose questions
www.yourcontentsolutions.com
www.yourcontentsolutions.com (972) 987-0567
phone: (940) 3849407
117. Social Media Dos
• Sound like someone who just
happens to work at your
company
• Put a friendly face on your
product
• Answer and pose questions
• Announce sales, deals, news
and updates, and build buzz for
big releases or events
www.yourcontentsolutions.com
www.yourcontentsolutions.com (972) 987-0567
phone: (940) 3849407
119. Social Media Dos
• Create a page to promote your
brand
www.yourcontentsolutions.com (972) 987-0567
120. Social Media Dos
• Create a page to promote your
brand
• Point your friends to your
company blog or
contest
www.yourcontentsolutions.com (972) 987-0567
121. Social Media Dos
• Create a page to promote your
brand
• Point your friends to your
company blog or
contest
• Encourage a discussion and
participate frequently
www.yourcontentsolutions.com (972) 987-0567
122. Social Media Dos
• Create a page to promote your
brand
• Point your friends to your
company blog or
contest
• Encourage a discussion and
participate frequently
• Explore targeted advertising
opportunities
www.yourcontentsolutions.com (972) 987-0567
124. Social Media Don’ts
• Sound like a press
release
www.yourcontentsolutions.com (972) 987-0567
125. Social Media Don’ts
• Sound like a press
release
• Spam with constant links
to your company
website, either in tweets
or private messages
www.yourcontentsolutions.com (972) 987-0567
126. Social Media Don’ts
• Sound like a press
release
• Spam with constant links
to your company
website, either in tweets
or private messages
• Create a page and fail to
maintain it
www.yourcontentsolutions.com (972) 987-0567
128. Social Media Don’ts
• Try a hard sell approach
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129. Social Media Don’ts
• Try a hard sell approach
• Censor comments
www.yourcontentsolutions.com (972) 987-0567
130. Social Media Don’ts
• Try a hard sell approach
• Censor comments
• Spam your fans/friends
with frequent private
messages—you’ll drive
them away.
www.yourcontentsolutions.com (972) 987-0567
131. Feel Like You’re Being Stalked?
Stalking is a good thing!
www.yourcontentsolutions.com (972) 987-0567
132. Feel Like You’re Being Stalked?
You DON’T sell
your business or
yourself through
social networking
Stalking is a good thing!
www.yourcontentsolutions.com (972) 987-0567
133. Feel Like You’re Being Stalked?
You DON’T sell
your business or
yourself through
social networking
You DO create
relationships that
are ultimately
beneficial
Stalking is a good thing!
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134. Return of Investment and Strategies
What is Why Invest Reaching Introducing
ROI
Social in Out: Other
and Q&A
Media Social Establish Social
Strategies
Marketing? Media? a Blog Media
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135. Biggest Fears
• Losing control
• Time/ROI
• Leaking secrets
• Making sense of it all
• Branding
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136. Losing Control
• Signing up for EVERY social media site
• Being inconsistent
• Focusing too much on BUZZ
• Focusing too much on the
“virtual” world
• Bankrupting your social capital
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139. Be Consistent
• Find your message
and stick to it
www.yourcontentsolutions.com (972) 987-0567
140. Be Consistent
• Find your message
and stick to it
• Focus your efforts
on keywords, key
target
www.yourcontentsolutions.com (972) 987-0567
141. Be Consistent
• Find your message
and stick to it
• Focus your efforts
on keywords, key
target
• Have a look and feel
your customers
recognize
www.yourcontentsolutions.com (972) 987-0567
144. Don’t Be Overwhelmed
• Set reasonable goals
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145. Don’t Be Overwhelmed
• Set reasonable goals
• Schedule a time to socialize
www.yourcontentsolutions.com (972) 987-0567
146. Don’t Be Overwhelmed
• Set reasonable goals
• Schedule a time to socialize
• You can manage your time
www.yourcontentsolutions.com (972) 987-0567
147. Don’t Be Overwhelmed
• Set reasonable goals
• Schedule a time to socialize
• You can manage your time
• Just do it!
www.yourcontentsolutions.com (972) 987-0567
148. Don’t Be Overwhelmed
• Set reasonable goals
• Schedule a time to socialize
• You can manage your time
• Just do it!
• Branding
www.yourcontentsolutions.com (972) 987-0567
156. Nurturing Your Community
• Make PEOPLE important
• Stop focusing on the influencers
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157. Nurturing Your Community
• Make PEOPLE important
• Stop focusing on the influencers
• Treat everyone like a VIP
www.yourcontentsolutions.com (972) 987-0567
158. Nurturing Your Community
• Make PEOPLE important
• Stop focusing on the influencers
• Treat everyone like a VIP
• Stand out from those around you
www.yourcontentsolutions.com (972) 987-0567
160. Nurturing Your Community
• Show a genuine interest in your
community members
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161. Nurturing Your Community
• Show a genuine interest in your
community members
• Promote and support the
things your community cares about,
too!
www.yourcontentsolutions.com (972) 987-0567
172. Guidelines
• Get over yourself
www.yourcontentsolutions.com (972) 987-0567
173. Guidelines
• Get over yourself
• Don’t think you’re going
to solve every problem
www.yourcontentsolutions.com (972) 987-0567
174. Guidelines
• Get over yourself
• Don’t think you’re going
to solve every problem
• Integrate social media
into your current
marketing mix
www.yourcontentsolutions.com (972) 987-0567
175. Guidelines
• Get over yourself
• Don’t think you’re going
to solve every problem
• Integrate social media
into your current
marketing mix
• Relax, be the brand (aka
your friendly self)
www.yourcontentsolutions.com (972) 987-0567
178. Guidelines (continued)
• Be a risk taker, yet be
careful
www.yourcontentsolutions.com (972) 987-0567
179. Guidelines (continued)
• Be a risk taker, yet be
careful
• Add value and be helpful
www.yourcontentsolutions.com (972) 987-0567
180. Guidelines (continued)
• Be a risk taker, yet be
careful
• Add value and be helpful
• Be open be open and
honest
www.yourcontentsolutions.com (972) 987-0567
181. Guidelines (continued)
• Be a risk taker, yet be
careful
• Add value and be helpful
• Be open be open and
honest
• Pay attention to your
community
www.yourcontentsolutions.com (972) 987-0567
182. Pay Attention!
They’ll let you
know when
they’re not
happy!
www.yourcontentsolutions.com (972) 987-0567
188. Recovery
• Respond rapidly
• Acknowledge your mistake
• Think out loud
www.yourcontentsolutions.com (972) 987-0567
189. Recovery
• Respond rapidly
• Acknowledge your mistake
• Think out loud
• Connect with peers
www.yourcontentsolutions.com (972) 987-0567
190. Recovery
• Respond rapidly
• Acknowledge your mistake
• Think out loud
• Connect with peers
• Show you’re human
www.yourcontentsolutions.com (972) 987-0567
191. Recovery
• Respond rapidly
• Acknowledge your mistake
• Think out loud
• Connect with peers
• Show you’re human
• Feature those you serve
www.yourcontentsolutions.com (972) 987-0567
192. Question & Answer Session
What is Why Invest Reaching Introducing
ROI
Social in Out: Other
and Q&A
Media Social Establish Social
Strategies
Marketing? Media? a Blog Media
www.yourcontentsolutions.com (972) 987-0567
193. Creative Cross-Pollination of Content
Engagingly Integrated. User Driven. Strategically Deployed.
Writing Design Web Solutions
www.yourcontentsolutions.com | 972-987-0567
194. Works Consulted
• Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http://
www.youtube.com/watch?v=-mM3t4B-AJs
• Content Solutions. Content Notes. http://www.yourcontentnotes.com
• Hunt, Tara. The Whuffie Factor: Using the Power of Social Networks to
Build Your Business.
• Lupin, Jonah. 6 Reasons Every Small Business Should Be Blogging... Are You
Missing the Boat? http:/ /blog.hubspot.com/blog/tabid/6307/bid/1676/6-
Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the-
Boat.aspx
• Marketing Profs, LLC. Formulate Your Content Strategy in 10 Simple Steps.
http://www.marketingprofs.com/articles/2010/3873/formulate-your-
content-strategy-in-10-simple-steps
• Mirchindani, Roshni. Fortune 100 Giants Making Splashes in Social Media.
http://blog.hubspot.com/blog/tabid/6307/bid/5662/Fortune-100-Giants-
Making-Splashes-in-Social-Media.aspx
www.yourcontentsolutions.com (972) 987-0567
195. Works Consulted
• Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http://
blog.hubspot.com/blog/tabid/6307/bid/4249/Don-t-Know-What-to-Blog-
About-Ask-Someone-Else.aspx
• Morejon, Roy. Facebook Hits Half-a-Billion Users. http://roymorejon.com/
facebook-hits-half-a-billion-users/.
• Morris, Tee. All a Twitter.
• My Free SEO Tips. http:/ /www.myfreeseotips.com/2009/09/twitter-
explodes-in-india.
• Pilkington, Nikki. Why Small Businesses Should Blog More.
• Rowse, Darren. 31 Days to Build a Better Blog.
• Rowse, Darren and Chris Garret. ProBlogger: Secrets for Blogging Your
Way to a Six-Figure Income.
• Sponder, Steve. Content Strategy for Social Media. http:/ /
blog.stevesponder.com/lets-create-awesome-content
• Women Business Owners of Denton County Blog. http/ /
www.wbodc.wordpress.com.
www.yourcontentsolutions.com (972) 987-0567
Editor's Notes
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Statistical data shows the exponential growth of facebook users and visitors and how that outlet of social media is and will continue to be a powerful influence.\n
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Narrow it down - Choose one general topic and think of more specific examples\n
Narrow it down - Choose one general topic and think of more specific examples\n
Narrow it down - Choose one general topic and think of more specific examples\n
Narrow it down - Choose one general topic and think of more specific examples\n
Narrow it down - Choose one general topic and think of more specific examples\n
With a more specific topic - think of what would be important or interesting for your audience to know\n\n
With a more specific topic - think of what would be important or interesting for your audience to know\n\n
With a more specific topic - think of what would be important or interesting for your audience to know\n\n
With a more specific topic - think of what would be important or interesting for your audience to know\n\n
GAP customers outcried when the long standing GAP logo was replaced with a newer design. The company quickly pulled the new logo and replaced it with the old in response to their customers’ complaints.\n