Louellen S. Coker was a panelist at the March 10, 2011 North East Ohio Chapter of the Society for Technical Communication's meeting. She, along with Kristy Nolan and Heather Steele, discussed how to stand out online.

1. Leveraging your Portfolio(s)

2. What your boss/client
wants to know
• Who are you?
• What qualifications and experience do you
have?
• Do you seem trustworthy and reliable?
• Are you looking for work?
• Can I see some examples of previous
work?

3. Forms of portfolios
• Hard copy • Virtual
• Archive • .pdf
• Presentation • Website/Blog
• Sample • Social Media
• Elevator • Coffee Shop

4. Deciding factors
• Simple
• Organized
• Succinct
• Optimized
• Targeted
• Consistent

5. Case Study: .pdf

6. Case Study: HTML & .pdf

7. Case Study: Joomla! Site

8. Case Study: Social Media

9. What projects to include?
• Pieces that speak for themselves
• Pieces that translate across platforms
• Pieces that show skills
• Pieces that show interpersonal skills
• Piece that is the product of a difficult
situation (discuss in person)

10. Leverage proprietary
information
• GET PERMISSION
• Limit to outward facing information
• Redact if necessary
• Collect as you go

11. Put your best foot forward when
presenting your projects
• Optimize your files
• Print = CMYK 300 dpi (.tif, .psd, .eps)
• Web = RGB 72 dpi (.jpg, .png, .bmp, .gif)
• Error FREE
• Professional
• Relevant
• Appropriate

12. Pull it all together
• Determine your presentation venues
• Organize your works in a logical manner
• Compile your artifacts in a consistent
manner

13. Questions?
Louellen S. Coker
Website: www.yourcontentsolutions.com
Blogs: www.yourcontentnotes.com | www.yourcontentportfolio.com
Facebook: www.facebook.com/contentsolutions
LinkedIn: www.linkedin.com/louellencoker
Twitter: @ContentNotes

14. Louellen S. Coker
Website: www.yourcontentsolutions.com
Blogs: www.yourcontentnotes.com | www.yourcontentportfolio.com
Facebook: www.facebook.com/contentsolutions
LinkedIn: www.linkedin.com/louellencoker
Twitter: @ContentNotes