This document discusses the importance of using LinkedIn and Twitter for digital job searching. It begins by acknowledging the author is not an expert but wants to share experiences. It then notes the job market is competitive so an online presence is essential, as companies now research candidates online. The rest of the document provides tips on creating an effective personal brand and optimizing profiles on LinkedIn and Twitter to establish oneself as a thought leader and network for job opportunities.

1. Why I’m on LinkedIn and Twi2er
and you should be too
Essen:al keys to the digital job search

2. Disclaimer
• I’m not an expert. I just read a lot.
• Goal: share my job‐search experience and
research thus far

3. Ask the Audience
• How many of you…
– Are looking for a job?
– Are on LinkedIn?
– On Twi2er?
• Why are you on those networks?

4. Why you need to use Web 2.0
• Scary stats
– Fewer jobs + more grads and laid off workers
– More compe::on
• It’s a Google world
– Just like you Google a company, they Google you

5. U:lizing Web 2.0
• Create a profile and they will come. NOT.
• You need a strategy.

6. Personal Branding
• Managing the way others see you –
percep:on = truth. You are now a product.
• How do you want to be known?

7. Personal Branding Process
• Discover – this is the hard part
• Create ‐ this is our focus
• Communicate
• Maintain

8. Discovering your brand
• How do you want to be known?
– What’s your passion?
– What are your favorite classes?
– How do your friends describe you?
• Eventually, your brand will become your
“unique value proposi:on”

9. Brand A2ributes
Also add human!

10. My “brand”
• Not sure what kind of job I want, but I’m best
when I can be strategic, efficient and crea:ve
I’m happiest when I can blend my passions for
strategy, creativity and efficiency to produce
high-quality, budget-friendly results.

11. Crea:ng your brand
• Infuse your brand into everything
– Resume
– Cover le2er
– Business card
– Poreolio

12. Take your brand online
• LinkedIn (must have)
• Twi2er (strongly recommend)
• Faceboo (op:onal)
• website/blog (op:onal)
You can use online to show off your work
and become a thought leader or just have a
web presence

13. LinkedIn
• Facebook + resume
• Recruiters are here, you should be too (plus,
it’s a Google entry)
• Tone = professional, but personal (especially
for PR pros)

14. Op:mizing LinkedIn
• Custom url (linked.com/kellygiles)
• Have a picture! No red cups, please.
• Crai a smart, succinct first‐person summary
• Use personal connec:on requests
• Give and ask for recommenda:ons
• Other: groups, networking, promo:on,
research (people and companies)

15. Example: My LinkedIn
Picture: head
shot (color is Personal invite:
probably include where/
be2er) how you know
the person
Custom URL:
ideally, will
have same
extension for
all accounts
Summary:
some varia:on
of your brand
statement

16. Advanced Op:ons
• Research, networking and groups
• Go to LinkedIn!

17. Twi2er
• Microblogging (140 characters max)
• Recruiters are here, and so are CEOs and
PR pros
• Tone = friendly, personable and helpful

18. Op:mizing Twi2er
• Twi2er handle
• Website
• Bio
• Picture
• Background
• Follow people
• Engage and tweet useful informa:on

19. Golden Rule
• Build rela:onships first. If you wouldn’t ask a
stranger on the street for a favor, don’t think
it’s OK on Twi2er or LinkedIn.

20. Ques:ons?