This document discusses how gamification can be used to increase engagement of employees and customers. It explains that gamification applies gaming mechanics and thinking to motivate behaviors. Some ways it can be used include rewarding goals and actions through leaderboards, badges and virtual currency. Data from gamified activities can provide insights to improve the mechanics and influence promotions. The document outlines a functional architecture and multi-stage process to design an effective gamification program within an organization.
Extracting Big Value From Big Data in Digital Media - An Executive Webcast wi...Krishnan Parasuraman
As the amount and variety of business data continues to grow at incredible rates, more organizations are beginning to pay attention to the potential business impact found in digital media. In fact, Aberdeen's research shows that 61% of organizations consider digital media to be a critical part of their Big Data initiatives. However, fewer than one in five of these organizations currently have the tools to efficiently manage this type of information. This means that leading digital media firms - including advertisers, marketing service providers, content publishers and more - are finding themselves in the middle of an incredible opportunity.
Much has been made of the solutions to efficiently manage the growing volume, increased variety, and faster velocity of business data, but for these firms it is just as important to consider how to use this data to deliver the most value - to deliver the right message to the right person at the right time... for the right price. This webinar will provide research findings on the state of Big Data, and a discussion of the tools, techniques and talent used to boost marketing effectiveness, optimize ad campaigns and drive strong customer acquisition and retention.
"If the key to creating a competitive advantage is the overall customer experience, then what is your organization doing to stay ahead? In today’s dynamic environment, organizations have to keep up with the many channels of customer interaction: website, call center, in-store, etc. Organizations must integrate these mediums of communication and create a cohesive blended channel outreach and facilitate a platform for more efficient communication to ensure a positive customer experience.
The Customer Experience Summit will present an opportunity to leverage and enhance the mechanisms, tools and metrics to enhance a company’s cost effectiveness of pursuing customer centric initiative, accomplish more with fewer resources and formulate ideas on how to generate a higher level of revenue and customer satisfaction.
"
Extracting Big Value From Big Data in Digital Media - An Executive Webcast wi...Krishnan Parasuraman
As the amount and variety of business data continues to grow at incredible rates, more organizations are beginning to pay attention to the potential business impact found in digital media. In fact, Aberdeen's research shows that 61% of organizations consider digital media to be a critical part of their Big Data initiatives. However, fewer than one in five of these organizations currently have the tools to efficiently manage this type of information. This means that leading digital media firms - including advertisers, marketing service providers, content publishers and more - are finding themselves in the middle of an incredible opportunity.
Much has been made of the solutions to efficiently manage the growing volume, increased variety, and faster velocity of business data, but for these firms it is just as important to consider how to use this data to deliver the most value - to deliver the right message to the right person at the right time... for the right price. This webinar will provide research findings on the state of Big Data, and a discussion of the tools, techniques and talent used to boost marketing effectiveness, optimize ad campaigns and drive strong customer acquisition and retention.
"If the key to creating a competitive advantage is the overall customer experience, then what is your organization doing to stay ahead? In today’s dynamic environment, organizations have to keep up with the many channels of customer interaction: website, call center, in-store, etc. Organizations must integrate these mediums of communication and create a cohesive blended channel outreach and facilitate a platform for more efficient communication to ensure a positive customer experience.
The Customer Experience Summit will present an opportunity to leverage and enhance the mechanisms, tools and metrics to enhance a company’s cost effectiveness of pursuing customer centric initiative, accomplish more with fewer resources and formulate ideas on how to generate a higher level of revenue and customer satisfaction.
"
The Customer Experience Summit will present an opportunity to leverage and enhance the mechanisms, tools and metrics to enhance a company’s cost effectiveness of pursuing customer centric initiative, accomplish more with fewer resources and formulate ideas on how to generate a higher level of revenue and customer satisfaction.
Employee motivation depends largely on good goals setting. The highest strategic goals are sometimes called directions. Goals are related to drivers, principles and requirements. This presentation shows an example of enterprise directions setting by the usage of an enterprise architecture tool.
Tavant Technologies Showcases its Field Service Mobilty Solution at WCM 2012 Tavant Technologies Inc.
Automation of Warranty Management applications helps improve warranty KPIs and reduce costs. But there is another other side of warranty that connects to the field repair process, which is often overlooked.
Service technicians are usually in the field to fix the customers’ problems proficiently, and should not be bothered with any other issues that could delay or hold their work. Be it preventive maintenance, unscheduled repair or warranty replacement, troubleshooting and decision making in the field is often intricate and time-consuming.
Also, field technicians strive to understand complex contract or warranty entitlements, policies, or service bulletins to make on-field decisions on troubleshooting or to evaluate the coverage for billing and warranty or service contracts.
Therefore, it’s important for organizations to mobilize their field service staff by automating the field service tasks, and connecting transactions in the field with warranty, contracts and other backend ERP systems.
In this white paper, the author discusses the real-life challenges faced by field technicians and how they can be empowered with mobility solutions to improve field productivity, increase accuracy of diagnostics, reduce warranty and invoicing cycle times, enhance service revenues, and most importantly, improve customer experience to make service excellence a strong selling point.
Vertex | Customer Managerment Outsourcing | OverviewVertex Group
Enhancing business value, improving the customer experience
Your success relies on your customers, which is why we use our expertise, experience, and proven methods to improve your organization’s effectiveness. Whatever the economic climate, we manage the ongoing evolution of your customers’ experience, making your relationships successful and long-term.
Vertex helps you turn your customer interactions into insight, addressing three key areas in customer experience management: resolving customer contacts to create real value, analyzing transactions that don’t add value, and continually improving service effectiveness and efficiency.
THE CUSTOMER IS YOUR MOST IMPORTANT ASSET. HAVING A FANTASTIC PRODUCT OR EXCELLENT PROCESSES WILL NOT RESULT IN MORE REVENUE WHEN THE CUSTOMERS DON’T SEE THE NEED FOR IT. THAT’S WHY YOU NEED TO UNDERSTAND YOUR CUSTOMER AND ALIGN YOUR BUSINESS TOWARDS THEM. COMPANIES THAT SUCCEED IN THIS ARE THE ONES THAT TRULY STAND OUT, BUT EVEN FOR THEM, THIS DIDN’T COME OVERNIGHT.
LET’S EXPLAIN THE DIFFERENT STEPS IN BECOMING MORE CUSTOMER CENTRIC.
Since 2010, the word ‘Gamification’ has been making the rounds and is still one of the most misunderstood business terms. When the term ‘Gamification’ is brought up, most people think of it as some sort of a 'Game' with a beautiful UI, Levels, Mission and Multi Player system. Gamification is not a ‘Game Game’ but a more meaningful and powerful concept. Gamification is the use of Gaming Dynamics...more
The Customer Experience Summit will present an opportunity to leverage and enhance the mechanisms, tools and metrics to enhance a company’s cost effectiveness of pursuing customer centric initiative, accomplish more with fewer resources and formulate ideas on how to generate a higher level of revenue and customer satisfaction.
Employee motivation depends largely on good goals setting. The highest strategic goals are sometimes called directions. Goals are related to drivers, principles and requirements. This presentation shows an example of enterprise directions setting by the usage of an enterprise architecture tool.
Tavant Technologies Showcases its Field Service Mobilty Solution at WCM 2012 Tavant Technologies Inc.
Automation of Warranty Management applications helps improve warranty KPIs and reduce costs. But there is another other side of warranty that connects to the field repair process, which is often overlooked.
Service technicians are usually in the field to fix the customers’ problems proficiently, and should not be bothered with any other issues that could delay or hold their work. Be it preventive maintenance, unscheduled repair or warranty replacement, troubleshooting and decision making in the field is often intricate and time-consuming.
Also, field technicians strive to understand complex contract or warranty entitlements, policies, or service bulletins to make on-field decisions on troubleshooting or to evaluate the coverage for billing and warranty or service contracts.
Therefore, it’s important for organizations to mobilize their field service staff by automating the field service tasks, and connecting transactions in the field with warranty, contracts and other backend ERP systems.
In this white paper, the author discusses the real-life challenges faced by field technicians and how they can be empowered with mobility solutions to improve field productivity, increase accuracy of diagnostics, reduce warranty and invoicing cycle times, enhance service revenues, and most importantly, improve customer experience to make service excellence a strong selling point.
Vertex | Customer Managerment Outsourcing | OverviewVertex Group
Enhancing business value, improving the customer experience
Your success relies on your customers, which is why we use our expertise, experience, and proven methods to improve your organization’s effectiveness. Whatever the economic climate, we manage the ongoing evolution of your customers’ experience, making your relationships successful and long-term.
Vertex helps you turn your customer interactions into insight, addressing three key areas in customer experience management: resolving customer contacts to create real value, analyzing transactions that don’t add value, and continually improving service effectiveness and efficiency.
THE CUSTOMER IS YOUR MOST IMPORTANT ASSET. HAVING A FANTASTIC PRODUCT OR EXCELLENT PROCESSES WILL NOT RESULT IN MORE REVENUE WHEN THE CUSTOMERS DON’T SEE THE NEED FOR IT. THAT’S WHY YOU NEED TO UNDERSTAND YOUR CUSTOMER AND ALIGN YOUR BUSINESS TOWARDS THEM. COMPANIES THAT SUCCEED IN THIS ARE THE ONES THAT TRULY STAND OUT, BUT EVEN FOR THEM, THIS DIDN’T COME OVERNIGHT.
LET’S EXPLAIN THE DIFFERENT STEPS IN BECOMING MORE CUSTOMER CENTRIC.
Since 2010, the word ‘Gamification’ has been making the rounds and is still one of the most misunderstood business terms. When the term ‘Gamification’ is brought up, most people think of it as some sort of a 'Game' with a beautiful UI, Levels, Mission and Multi Player system. Gamification is not a ‘Game Game’ but a more meaningful and powerful concept. Gamification is the use of Gaming Dynamics...more
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by Beatriz Rodríguez student from the Universidad de Guanajuato, studying a BA of arts in English teaching.
AGILE2016 Conference Top 10 Presented by SynerzipSynerzip
Fresh from #Agile2016, Check out @Synerzip Top 10 #Takeaways by @HemantElhence @vinayakj. The latest development methods, technologies, tools, leadership principles, management philosophies, policies and processes fresh from AGILE2016 - the world's largest conference for Agile methodology.
Agile2016 Top 12 -
1. Lean UX
2. Modern Agile
3. Lean UX Toolkit
4. Agile is Mindset
5. DevOps Antipatterns
6. Lean Startup Subsumed
7. Design Thinking
8. #NoEstimates
9. Roles Not Personas
10. Architecture/ Architect
11. Visual Test Automation
12. Scaling Agile
About Synerzip -
Synerzip offers in-depth expertise in Agile software product development to venture funded small/mid-sized software companies focused on social media, mobile, big data analytics, cloud and enterprise software. It was established in 2004 and is based in the United States, with its software development center in India. Synerzip works as a co-development partner for venture-backed software companies in their growth phase. Following Agile practices, it seamlessly dovetails with each client’s engineering team helping them scale up, in a flexible, capital-efficient and frictionless manner.
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Are they mutually exclusive, or can you assemble them together to make a lean, mean product success machine?
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Learn about the key steps to a world class lead generation program in this previously recorded webinar by Sales Benchmark Index. A presentation by Sales Benchmark Index.
Keynote from Architecture World 2009 in Bangalore.
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Marketing Course for Accounting Firms: Recording of 23 June 2010 webinar where we covered the unique aspects of the course, benefits of the program, the course curriculum, the format and delivery of the course, pricing, as well as a special Foundation Member offer for the first intake of firms into the program.
Customer service on social networks matters. It matters more than we realize, from being a social channel where marketing companies tried to sell something or the other. Social networks today have taken over as 'the' customer service channel for many organizations. Complaints on social networks have the power to destroy reputation in a few hours, since it’s an unregulated platform companies are at...more
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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1. Level Up with Gamification
The concepts, methodologies and research contained
herein are proprietary of Naval Vithalani. Duplication,
reproduction or disclosure of information in this
document without the express written permission of
Naval Vithalani is prohibited.
Email – tonaval@yahoo.com
2. Life has changed forever
Social Media is the biggest disruptions of current times, business has moved from
the traditional Purchase Funnel to the Social Purchase Circle
Traditional Purchase Funnel Social Purchase Circle
Social now influences every stage of
the purchase process and amplifies
recommendations to the nth degree.
ePatients – Engaged, Educated, Empowered
3. The New Challenge
Customer Challenges
Increasing Distraction
Increased Expectation
New Communities
Short Recollection
Employee Challenges
Increasing Dissatisfaction
Retention of Talent
Communication Gaps
Low Motivation
Businesses are struggling to keep their employees, customers
Engaged
4. Loyalty
Motivation
Engagement
Goal
How Do You Achieve These
Brand Evangelism
Purpose
Benefit
6. Do you remember Donkey Kong
You had a Gorilla You had a Princess You had Mario
Gorilla that kidnaps
Princess calls for help
the princess
Why did
a. People try to beat each other’s high score Mario saves the Princess
b. Even after 25yrs, people still remember the game
c. Why did people spend countless hours beating each other’s score
THE POWER OF GAMES
7.
8. What is Gamification
Gamification is the application of Gaming Thinking and Mechanics to
increase engagement.
Gamification can be employed to engage employees, customers and
partners
Why Gamification works
Creates a sense of belonging
Increase Engagement
Increases Employee / Customer Motivation
9. Level Up - Gamify to Influence Behavior
Crowdsourcing Targeted Business Activities Behavioural Psychology Real Time Feedback
Using the power of many Providing Real Time
- Customers Feedback to the user
- Employees - Leader Boards
- Badges
Optimizing Work and
Influencing Behavior
10. Gamification Of Employee Engagement
Employees are the biggest “Brand Advocates” for any organization. The biggest challenge is how
do you influence employee behaviour for training, participation and referrals.
Using Gamification, employees can be incentivized to behave in a particular manner.
Gamification is where the organization sets a Goal for the employee.
Goals Actions Reward
• Idea Factory • Leaderboards
• Training • Leaderboards
• Healthcare • Virtual Currency
• Referral
• Brand Advocacy
11. Gamified Analytics
• Real Time Feedback from user
data
• Behavioral Tracking helps to tweak
the Game to create ‘Stickiness’
• Data to help design the reward
mechanism
• Analytics based on
– Top Users
– Daily Activities
– Daily Users by Challenge
– Users by Level
12. Functional Architecture
Enterprise Employee Touch
Gaming Layer Define the program rules send it to
Systems 1 Employee / customer touch points points
User Management Customer / Employees Earn
3 Interaction Points
Badges and Rewards Points
• Online
ERP Systems Badge Management
• In Office
Rewards, Display Customer / Employee
5 achievements on Leader boards
Points
Employee Data Rules Management
2 Employees / Customers complete Communication
Member Communication Tasks
Channels
• Email
Customer Data Program Management Communicate with Customers / • Mail
6 Employees on multiple channels
Promotions
7
Influence Game mechanics
Master 4
based on behavior data
Data Social
based on behavior data
Influence Promotions
Warehouse Networks
Share Employee /
Customer achievement on
Social Networks to help
Analytics Corporate Image
Insights on Employee
/ Customer behavior
13. Functional Engagement for Program Design
Stage and description Objective Methodology Deliverable
• Setting expectations • Conducting Workshop
• Describing tools and checklists • Explaining timelines and
Preparatory stage: •
Prep
Clarifying questions and how they Critical Success Factors
Prerequisites are administered
Questionnaire
• Define if Standalone or Coalition • Conducting workshops with
Program. Explain benefits of each leadership teams
• Design the Business Models • Conducting workshops with
Stage 1
Program Design and • Redemption Strategy function heads
Business Model • Multi Channel – Web/POS/Mobile • Benchmarking to industry
Workshop • Promotions and Analytics standards
• Customer Performance Analysis / KPI’s
• Customer Service
• Design the detailed Business • Data collected through
Stage 2
Processes for the entire program workshops translated to
Business Process and
• Design the detailed Business business processes
Requirements Design Requirements for running the • Design Requirements
Gamification program documents using global best
practices
• Creating a Gamification Roadmap • Prioritising the program
• Handover Requirements, features to launch in phased
Stage 3
Gamification Roadmap • Handover Processes and Roadmap manner
and Product selection to product vendor • Product selection based on
• Product selection process feature-product best fit
14. Key Take Away
Identify The
• Align the strategy to the Corporate goals Corporate
Strategy
• Understand the target audience
Align Social
Analyze the
Media
data and
• Based on the product / services offered identify the social Refine
Strategy To
The Corporate
networks to be tapped Strategy
Strategy
• Keep the strategy simple to tweak
• Engage in continuous dialogue with the client
• Reward every action of the audience Implement Test The
The Changes Strategy
• Analyze the data and Refine the approach
Refine
Strategy
Based On Test
Feedback
Social Media is about creating Communities not eyeballs
15. Thank You
To Gamify your world contact the author
Naval Vithalani
Email – tonaval@yahoo.com