This document discusses wifi sponsorship opportunities at various locations including airports, shopping centres, and commercial buildings. It provides statistics on monthly wifi users at each location and describes how wifi sponsorships allow a brand to be the sole brand displayed when users sign up. Users have the option to opt into the sponsoring brand's information and surveys. The document outlines how wifi sponsorships work, including examples at Sydney Airport and a shopping mall. It details the audience demographics typically targeted through these sponsorships.

1. Wifi Sponsorship
Airports, Shopping Centres
2018

2. About Us - Data Driven Direct Response

3. Why WIFI Sponsorships
We are currently seeing a lot of other verticals saturated with competitor brands,
On the WIFI Sponsorships only ONE brand will be shown as the consumer signs up for WIFI.
Now with the ability to also capture phone, the consumer has the option to opt into your brand without
incentives, competitons or freebies etc. If they show interest in your brand and tick the box only then will the
drop down for the phone will be shown. Noone else will be calling this phone no. ONLY Your Agents

4. Wi-Fi Sponsorships Locations
Over 32 Shopping Centres within Metro and non Metro areas
throughout Australia
Current consumers using the WIFI average 65,000 monthly
Over 15 Shopping Centres in Non Metro areas throughout
Australia
Current consumers using the WIFI average 20,000 monthly
Target Audience : Families, Looking for Value for Money
Target Audience : Corporate, Office Workers in CBD, Business Travellers
We now have the ability to target our Office – Corporate
consumers through WIFI working alongside AMP, Charter Halls
Commercial Buildings
Current consumers using the WIFI average 20,000 monthly

5. Wi-Fi Sponsorships - Premium Lead
Generation
AUDIENCE DEMOGRAPHIC
Lead capture – Question
of choice placed here
• 18+ years only
• AU residents only
• Travelling for leisure or business out
of Sydney
• Survey participants can be seen as:
Online influencers that use social
media to communicate, share, and
influence their peers
SYD Airport wifi sponsorship

6. How It Works (SYD)
STEP 1:
Sign Up

7. Wi-Fi Sponsorships – SYD Airport
Sydney Airport Audience Statistic
• Total Visitors T1 2016 (International) – 14.9 million visitors
• Total Visitors T2/T3 (Domestic) – 26.7 million visitors
• Approximately 28% access Wi-Fi in T1 (International)
• Approximately 20% access Wi-Fi in T2/T3 (Domestic)
Who are you targeting?
• P18+
• AU residents only
• Travelling for leisure or business out of Sydney
• Survey participants can be seen as: Online
influencers that use social media to
communicate, share, and influence their peers

8. Audience Demographic:
• 18+ years only
• AU residents only
• Locals and tourists access
premier shopping
destination
Wi-Fi Sponsorships - Premium Lead Generation
Lead Capture- Question of
choice placed here
Shopping Mall wifi sponsorship- Charter Hall
Yes, please sign me up to
SPONSOR newsletter, then go
in the draw to win prizes
Additional Advertising for
Sponsor or other advertisers

9. Wi-Fi Footprint

10. How It Works
STEP 1:
Sign Up

11. Case Study/ Wi Fi Sponsorship

12. Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 8262 8072| +61 414 011 111
www.icumulus.com.au