Presentation is the part of the university course Entrepreneurship. It discusses the business plan for an online job portal names "JobIt".

1. JOBITA mobile Job application plan by Jobit Inc.
Presented by: Ramaninder Singh Jhajj,
Uche Ukeh Oteh and
Gollapinni Karthik

2. Agenda
• Mission and Vision Statement
• Introduction
• Problem Statement
• Our Solution
• Opportunity & Market
• Market Volume
• Technology/Service
• Competitive Advantages
• Go-to-Market Strategy
• Financial Roadmap
• Projections
• Measure of Success

3. Mission and Vision
Statement
• Mission
To develop a Smartphone application which
would serve as a central hub for job availability
notifications and application system, which users
would subscribe to for high quality and authentic
information regarding job postings, which will
help them advance in their professional lives and
carriers.
• Vision
Jobit Inc.’s vision is to be an authoritative source of
job information and application services. We will
earn our customers’ trust, by offering only the
highest quality information, products and services.

4. Introduction
• Jobit Inc. is a startup organization focused on the
Nigerian Smartphone user market.
• Our plan at Jobit Inc. is to create and launch a
smartphone application for the purpose of providing
easy, convenient, instant job notification and application
services to our users.
• Our smartphone application will be called ‘Jobit’. Jobit
will generate revenue through a dynamic subscription
plan.

5. Problem Statement
• Unavailability of an automated job notification and
application system
– Job seekers are forced to spend lots of money and/or
time job hunting?
– Unemployment rates have created a first-come first-
serve scenario
– Lots of Job seekers might not own computers but
have smart devices.
• Plorification of mobile devices
– Cheaper data costs for mobile smart devices
– 45% smart devices usage statistics

6. Our Solution
• To reduce the time spend for applying for jobs to mere
seconds, resulting in less time searching for selecting
and applying for jobs.
• To develop a smartphone application which would serve
as a central hub for job availability notifications and
application, which users would subscribe to for high
quality and authentic information regarding job
postings, which will help them advance in their
professional lives and careers .
• To provide on demand and instant access to personalize
and general job feeds.

7. Opportunity & Market
• Market details
– Market Size : Total workforce population of Nigeria
– 52,642,336 people
– Unemployment rate : ~24%
– Job Creation : 38.4% professional sector, 50.4%
educational sector
– Target Segment : Employed people who may want to
switch jobs or are interested in knowing current
opportunities, the unemployed segment of the
population

8. Market Volume

9. Market Volume

10. Technology / Service
• Jobit is a mobile based multiplatform job
notification and application system
consisting of the web interface, the
database and the mobile application for
different operating systems.
• It delivers personalized and generalized
job feeds for users and allows them to
instantly apply for selected jobs by a
“single click” of a button.

11. Technology / Service
• Value proposition :
– Jobit reduces the hassle and stress
involved in job hunting and provides a
cheaper option for users than the
traditional process of applying.
– Easy and Instant.
– In-house developed with the flexibility
to dynamically adapt to customer
demand.

12. Technology / Service

13. Technology / Service
Login Screen Main Menu

14. Technology / Service
Job Listings Job Details and “one
click” application

15. Technology / Service

16. Technology / Service

17. Competitive Advantages
• Competition :
Features Jobit Jobber man Naijahotjobs Joblistnigeira
Job Information Yes Yes Yes Yes
Notifications on phones Yes Yes (Only SMS)
Mobile Driven Platform Yes
Semi Automatic Job
Application
Yes

18. Competitive Advantages
• Existing competitors do not provide the
services which we intend to provide and
do not utilize the advantages offered by
mobile technology.
• Nigeria has 48.3 million active mobile
data subscriptions. Mobile devices are
now the primary computing devices used
by consumers in Nigeria.
• It is pertinent that such a solution should
be available, to take advantage of this
rising trend.

19. Go-to-Market Strategy
• Players
– Unemployed and Employed people
seeking new jobs or opportunities.
• Marketing and sales plan
– Aggressive marketing strategies
involving talk shows, bill boards,
jingles and advertising.
– Internet based advertising.
– Referral based mechanism that
rewards subscribers for inviting new
members.

20. Financial Roadmap
• Funding
– Self funded by co-founders
– Start-up cost of N11,480,000
– Initial funding of N12,000,000

21. Financial Roadmap
• Resource requirement
o Technology
-Development, Service, hosting and running
o Administrative
-Permits and utilities , Rent, Office Equipment's
o Marketing and Advertising
-Public relations, adverts, promotions and marketing
o Personnel
- Staff, Salaries and benefits

22. Projections
• Revenue generation
– Create market and establish a premium subscriber base.
– Bill subscribers for services at N1000 per usage per
month.
• Subscription projection
– 500 new subscribers per month.
– 50% returning subscribers per month.

23. Projections
Expected Customer Growth on Quarterly bases for first year

24. Measure of success
 Profit
 Steadily increasing subscribers base
 Customer satisfaction
 Employee satisfaction
 Owners satisfaction