Hyperlocal Marketing Strategies for success in business and to get more walk-in customers

2. • Hyperlocal marketing is a super targeted form of niche marketing.
• Smaller number of shoppers in a very specific area.
• Targets people in highly localized and address-specific regions that
want to purchase products or services locally.
• Businesses don’t need to spend money on national campaigns to
generate inbound traffic.
• The main goal of hyperlocal marketing is to increase foot traffic to
retail stores.

3. For example, if you want
to find an Auto Parts, you
will probably type “auto
parts near me” By doing
that, you will end up with
the results and know
where to buy it now.

5. Hyperlocal Marketing Strategies
1. Optimize your
Google My
Business Page

6. 2. Adding contact information on Google and other sites

7. 3. Develop localized web content

8. 4. Include structured data markup
Structured data
markup is a
universally shared
language format that
helps search engines
understand and return
the best results for
users who are
searching for relevant
data.

9. 4. Include structured data markup

10. 5. Use hyperlocal keywords on your site

11. 6. Create separate landing pages for each business location

12. 7. Target customers with hyperlocal advertisements
 Target nearby customers
 Target travelers
 Take advantage of specific geographic events
 Take customers around your competitor location

13. 8. Generate reviews

14. 9. Be creative with advertisements

15. 10. Track local progress