This is my seminar note for General Lecture at Pekan Dagang Teknik Industri (PEDATI), Universitas Komputer Indonesia, on June 25, 2014

1. Let’s Selling
Meticulously in Time and Value
Dr.Ir. Yeffry Handoko Putra, M.T
PEKAN DAGANG TEKNIK INDUSTRI (PEDATI)
UNIVERSITAS KOMPUTER INDONESIA
25 Juni 2014, UNIKOM

2. www..merrilynboutique.com
merrilynbutik
@merrilynbutik
merrilynboutique
Catherine Design
and Gown
www..bigcinnamon.com
bigcinnamoncookies
@big_cinnamon
My Business (2010-now)

3. What Market?
What Offering
What Strategic Asset?
How the execution?
(business process)

4. What the most important capital to build business?
Money Networking
Customer
Product LocationSkill
Problem one

5. What should we sell?
 Product
 Service
 Skill
 Information
 History
 Impression
 Taste
 Esthetic
Modern
Marketing
Problem two

6. To Whom, We sell?
 Segmentation / Market Target
 Need Research
 Scope Market
Niche market or Common Market
Customer
Problem three

7. Compete
Expand
Meticulously in Time Strategy
Build
Promotion
Innovation
Diversification
Stabilize
Problem four

8. Meticulously in Time Strategy
Problem four
Should we always follow the event ?
Compete
Expand
Build
Promotion
Innovation
Diversification
Stabilize

9. Calculate the investment and ROI
 Investment  Return
of investment,
payback period
 Projection analysis
Target Penjualan kueh/hari 40
Target Penjualan minuman/hari 40
Omzet kueh/bulan 7200000
Omzet minuman/bulan 4800000
Biaya bahan baku kueh/bulan 4080000
Biaya bahan baku kueh/bulan 1800000
Sewa tempat + listrik + biaya manajemen 1500000
Gaji Karyawan 1000000
Profit/bulan 3620000
Royalti fee 5% dari omzet 600000
net profit 3020000
Analisa Proyeksi
Problem five

10. Meticulously in value
 Branded
 Promotion (flyer, ads, blog
site, social media)
 Offering Functionality
beside esthetic in Design
Product
 Capture Experience and
impression from
stakeholder

11. Promotion-Media to business boasting
Problem Six
http://youtu.be/utyK6HSHGBo

12. Blog Site
www.bigcinnamon.com

13. Need famous celeb in appropriate event

14. running text for new update or promo Information
Need interactive web with flash player

15. Packaging

16. Porter Generic Strategies
 Cost Leadership: High volume and low profit margin
 Differentiation strategy: High margin/price, low volume
 Focus
Source: http://blogs.hbr.org/cs/2011/08/why_hps_departure_from_the_pc.html
read the comments
Problem Seven : Competitive Advantage

17. Competitive Advantage
Design Industry
(5 Competing Forces)
Competitive
Strategy
Value Chain
Analysis
Business Process
Design / Reengineering
New Alignment Method

18. Michael Porter Strategic Theorem
Emerging
technologies
Entry threat/
Entry barriers

19. Approach in Marketing
Business Goal
 Customer
Expectation
 Vision
Strategic
Aligment
Good
Serving
visioner
Sometime there isn't ‘seller’ expectation
Problem Eight: Customer Analysis

20. Innovation and Diversification
Need creativity for variant
Problem Nine: Innovation and branded

21. Social Media Influence in
approaching customer
Problem ten: Networking with Social Media
http://www.youtube.com/watch?v=aFt
qspwjYVM

22. All Advertise Using at
least two Social Media

26. How to run the business?
 I ntention
 T echnology ,
appropriate tools, way to create
 S ensible
 E ffective and Efficient
 A cquisition knowledge
(survey, discussion)
 S kill and experience of Human
 Y ear by the year
Conclusion

27. THANK YOU
E-mail: yeffry@bigcinnamon.com