This document discusses 10 things that can be done with Salesforce: 1. Create marketing websites using Site.com for easy site publishing 2. Use Chatter to share competitive intelligence to increase win rates 3. Use forecasting to better predict outcomes by understanding opportunities, forecasts, and analytics It then provides more detail on each item, describing features like Force.com, Salesforce Touch, the AppExchange, and Work.com that can help businesses in areas like sales, efficiency, mobility, and workforce alignment.

1. Top 10 Things you can do with Salesforce

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3. Increase Sales
#1 Create Marketing websites
• Site.com for rapid, easy site publishing

4. Increase Sales
# 2 Increase win rates with competitive intelligence
• Use Chatter to collate and share the latest competitive intel

5. The competition is everywhere
Deals Facebook
Printed Media
Twitter
Radio
Joe Prospect Blogs
Television
Tradeshows Referral networks
Outdoor media

6. Make your business Social to help crush the competition.
Competitor Hub
Employee Network Competitive Presence
Align with Sales Conferences
Groups & Events
Deal Support Social Competitive Listen &
Analyze
Requests
Intelligence
Files Industry
Influencers
Gamification Competitive
Analytics

7. 3 steps to build a Social Competitive Intelligence
Build a Competitive Hub Empower an Employee Track Competitive
Network Presence

8. Step 1: Create a Competitive Hub
Competitor Hub
Groups
Social Competitive
Intelligence

9. Enhance focus and depth with Chatter Groups

10. Share wins so everyone benefits
“Highlight wins vs.
competitors so every
sales person can turn a
recent win into a
competitive weapon”

11. Step 2: Build the Competitive Employee Network
Employee Network
Align with Sales
Deal Support Social Competitive
Requests
Intelligence
Files
Gamification

12. Track the competition in the Opportunity record
1. Identify competitive presence
2. Identify the level of threat
3. Link to competitive resources
1 3
2

13. Chatter allows us to collaborate in context

14. Files ensures everyone has the latest and greatest
1
3 2

15. Step 3: Monitor Competitive Activity
Competitive Presence
Conferences
& Events
Social Competitive Listen &
Analyze
Intelligence
Industry
Influencers
Competitive
Analytics

16. Use Analytics to align with Executive Management
3rd Party Analysis
Win rates Pipeline Trending

17. Listen: people are talking about your competitors
Marketing Cloud allows us to listen to what the social graph is saying –
about us, and about our primary competitors. It is the “killer app” for
competitive intelligence.

18. Make your business Social to help crush the competition.
Competitor Hub
Employee Network Competitive Presence
Align with Sales Conferences
Groups & Events
Deal Support Social Competitive Listen &
Analyze
Requests
Intelligence
Files Industry
Influencers
Gamification Competitive
Analytics

19. Increase Sales
#3 Predict better with Forecasting
•Understanding your position with Opportunities, Forecasts and
Analytics

20. Improve Efficiency & Reduce Cost
# 4 Replace legacy applications
• Use Force.com to rationalise your applications and technologies

21. Improve Efficiency & Reduce Cost
# 5 Bring your company with you wherever you are
• Salesforce Touch

22. Improve Efficiency & Reduce Cost
# 6 Reduce the cost to serve
• Deflection across channels
• Promote customer self-service

23. Improve Efficiency & Reduce Cost
# 7 Download an app from the AppExchange

24. Align your business
# 8 Work.com

25. World’s First Social Performance Management
Platform
The World’s First Social Performance
Management Platform
Align Motivate Perform
Social Feedback & Thanks Social Performance Calibration
Goals Coaching Rewards Summaries

26. Go Mobile
# 9 Simple Activity Logging
• Free Salesforce Labs app “Salesforce Logger”
• Download from iTunes

27. Incentivise your sales force
# 10 Salesforce AppExchange