This document summarizes the rise and challenges of the social casino market between 2010-2013. It describes how many small game studios entered the market during a "gold rush" period, but lacked the skills and funds to compete long-term. Today, the top 10 social casino companies control 70% of revenue, with large companies dominating. The document then provides suggestions for social casino companies to focus on regional markets, new game types, distribution partnerships, and options for entering real-money gaming, which is a very challenging space requiring large investments.