10 Highlights From the 2016 State of Marketing Work Report
•Download as PPTX, PDF•
0 likes•4,846 views
What drives U.S. marketers--and drives them insane? In the new 2016-17 U.S. State of Marketing Work Report, we asked U.S. marketers these questions and more. These 10 discoveries from the survey might surprise you...
Report
Share
Report
Share
Recommended
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Pinterest Marketing Survival Guide
Presentation given during Social Pro in Vegas on Pinterest - Pinterest Marketing Survival Guide - Don't be left for dead, a Walking Dead presentation.
How to Prioritize Your Work
How to prioritize all of those to-do’s in a logical, meaningful way?
Yes, you could just plow right into that pile, overcoming your workload with sheer grit and tenacity. But if you value your work-life balance and your sanity, it will take more than determination; it will require a little structure.
These 4 steps will help you prioritize your work according to what will deliver the most value to your company and peace of mind for you…
The Battle of the Sexes in the Workplace
Gender differences in the workplace are continuing to grow as new positions are being introduced. Workfront, the leading provider of work management solutions for enterprises, set out to identify the gender differences in office and how they affect one’s work. Here are some of the key takeaways from this year’s State of Enterprise Work Report…
Marketers are Clueless About Agile
As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…
2020 State of Work - Overview & Key Findings
In order to further understand how companies can improve their performance, we regularly study the state of work, specifically work management, through the lens of knowledge workers. For the 6th annual State of Work report, we surveyed 3,750 knowledge workers across the United States (1,500), the United Kingdom (1,000), Germany (750), and the Netherlands (500).
Create More. Tweak Less. Getting Back To Our Creative Core.
At AdobeMax 2019, Ben Child, Executive Creative Director at Workfront, discussed proven methods to be better at the creative process. By balancing the right amount of structure with creativity, and by focusing on core creative principles, you’ll be better able
to deliver impactful, mind-blowing creative work you can be proud of, that also delivers results for your organization. #NeverStopCreating
#AdobeSummit - 3 Ways to Break Through the Silos Killing Your Marketing and C...
Presentation Deck from #AdobeSummit Speaking Session S951 - 3 Ways to Break Through the Silos Killing Your #Marketing & #Creative Teams - with T-Mobile, Adobe, & Workfront - 3 proven methods to master modern marketing work!
Recommended
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Pinterest Marketing Survival Guide
Presentation given during Social Pro in Vegas on Pinterest - Pinterest Marketing Survival Guide - Don't be left for dead, a Walking Dead presentation.
How to Prioritize Your Work
How to prioritize all of those to-do’s in a logical, meaningful way?
Yes, you could just plow right into that pile, overcoming your workload with sheer grit and tenacity. But if you value your work-life balance and your sanity, it will take more than determination; it will require a little structure.
These 4 steps will help you prioritize your work according to what will deliver the most value to your company and peace of mind for you…
The Battle of the Sexes in the Workplace
Gender differences in the workplace are continuing to grow as new positions are being introduced. Workfront, the leading provider of work management solutions for enterprises, set out to identify the gender differences in office and how they affect one’s work. Here are some of the key takeaways from this year’s State of Enterprise Work Report…
Marketers are Clueless About Agile
As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…
2020 State of Work - Overview & Key Findings
In order to further understand how companies can improve their performance, we regularly study the state of work, specifically work management, through the lens of knowledge workers. For the 6th annual State of Work report, we surveyed 3,750 knowledge workers across the United States (1,500), the United Kingdom (1,000), Germany (750), and the Netherlands (500).
Create More. Tweak Less. Getting Back To Our Creative Core.
At AdobeMax 2019, Ben Child, Executive Creative Director at Workfront, discussed proven methods to be better at the creative process. By balancing the right amount of structure with creativity, and by focusing on core creative principles, you’ll be better able
to deliver impactful, mind-blowing creative work you can be proud of, that also delivers results for your organization. #NeverStopCreating
#AdobeSummit - 3 Ways to Break Through the Silos Killing Your Marketing and C...
Presentation Deck from #AdobeSummit Speaking Session S951 - 3 Ways to Break Through the Silos Killing Your #Marketing & #Creative Teams - with T-Mobile, Adobe, & Workfront - 3 proven methods to master modern marketing work!
2019 #AdobeSummit Survey
We surveyed 249 attendees at Adobe Summit to get their views on work. Here are our findings.
How We Work: 14 Stats
For our annual State of Work Report — now in its fifth year — we surveyed more than 2,000 knowledge workers in the US and more than 2,000 workers in the UK to better understand current views on work.
We gathered hundreds of data points in the process and found a workforce that believes their work matters but is sometimes frustrated by the changes that come with the digital transformation.
Even though some of these stats showcase frustrations, there is hope that as we make efforts to streamline workflows, improve visibility, and use an operational system of record, the state of work will improve.
How Marketers Can Do Great Work: Tips From Ann Handley, Ian Cleary, Lee Odden...
How do you create great work?
Recently, we sat down with marketing thought leaders Mari Smith, Jay Baer, Ann Handley, Carlos Gil, Lee Odden, and Ian Cleary to discuss their love for marketing, their best practices for creating consistently great work, and the obstacles that prevent great work. Their responses give priceless insights into what it takes for individual marketers and teams to routinely produce work that stands out, touches customers, and gets results. Enjoy!
Accountability vs. Responsibility in Project Management
Within the project management domain one has to have clear appreciation of the distinction between accountability and responsibility, according to Shim Marom, author of quantmleap.com. The fundamental point is the question of “when and where does the buck stop?”
Is it the project manager who is by default the one who needs to pay the ultimate price for the failure or is this issue a bit more complicated than that?
Is there a point at which things might happen under your watch for which you could not and would not take the responsibility?
Office Space Invaders: 5 Species of In-Your-Face, Productivity-Killing Co-Wor...
How are co-worker interruptions and outdated communication tools invading your workspace and killing your productivity?
How to Write a Business Case: 4 Steps to a Perfect Business Case Template
Yes, poor planning and lackluster top management support can kill otherwise well-built projects, but right up there is also the inability to make a convincing business case for your project. Luckily for you, the presentation provides a step-by-step guide for not only building a strong business case, but creating a business case template you can use again and again. Let’s get started…
4 KPIs Every Creative Team Should Be Tracking
If a creative team helps to increase the bottom line and can't prove it, did it really help the business at all? Tracking the impact of a creative team in any company is a tricky task, and 73% of CEOs think marketing and creative teams lack business credibility because they can't prove that they generate business growth. It's unrealistic to think you can accurately show how creative work directly increases revenue, but that doesn't mean there's no way to show upper management that you belong—it just requires a different approach.
6 Shocking Findings From Adobe Digital Summit 2017
We all know that those marketing teams that can most quickly jump on opportunities and hit the marketplace with targeted, personalized assets will win the day. And no one feels this more than digital marketers. But what happens when Marketing can’t pivot or produce content fast enough to capitalize on these opportunities? At Adobe Digital Summit 2017, we hit the floor to understand just how widespread this problem has become and how it’s affecting digital marketers. The answers might surprise you…
Four Keys to Managing Stakeholder Expectations and Delivering Value
Managing stakeholder expectations is an important part of managing project-based work. If you're lucky, project stakeholders have clearly defined the value of what the successful outcome of their project might look like. Unfortunately, clearly defining the potential value of an initiative before the project has begun seems to be the exception rather than the rule in most organizations.
To help you avoid part of this trend, here are five key points to keep stakeholder expectations in check and deliver undeniable value...
81 Tips From PM Experts: How to Be a Smarter, More Effective Project Manager
Unfortunately, there is no single attribute that makes someone a fantastic project manager. Instead, a talented PM will have many skill sets, including a collaborative approach, managing timelines and budgets, improving productivity, etc.
Following is a list of 81 insights from project managers currently working in the PPM industry to help you better understand the role of a PM and improve how you manage work in your own team…
31 Productivity Tips
31 Tricks That Might Just Get You Out Of The Office On Time
Who doesn’t want to get more done in less time?
For all the people who find that all the hours in the day aren’t enough to get done all the tasks on their to-do list, any trick to milk out of the day one more completed task is gold.
Drawing on the wealth of work management tips on the Talking Work Blog and the knowledge of other experts, we’ve amassed a list of 31 productivity tips so powerful, you just might leave the office on time…
A Quick Guide to Making Change Happen in Your Organization
"You must embrace change before change erases you."
- Rob Liano
Change isn't easy. Take it from software solution architect Kayla Lamoreaux, who specializes in user adoption and change management and has guided dozens of companies through the change of revolutionizing their work management processes and tools. In this presentation, Lamoreaux walks prospective change agents through the change journey stage by stage, step by step. Enjoy!
What's Happening in UK Marketing Departments?
What motivates, challenges, and infuriates UK marketers, according to Workfront's 2016-17 State of Marketing Work Report.
As individual marketers, we all feel we're being asked to jump through smaller hoops and working harder to do it. In this year's State of Marketing Work Report, Workfront set out to find out if this is true and, if so, what's driving it. Here are 10 of the biggest revelations we discovered...
A Beginner's Guide to IT Project Management
“What is IT project management?” The simple answer is those efforts involved with managing the processes and activities associated with ensuring the success of IT projects or systems management-related responsibilities. But to more fully understand what is at the heart of IT project management, it helps to consider a few more questions…
How to Bypass Sucky Business Jargon
Some business jargon is useful, especially when it’s the simplest way to convey a complicated concept or provides a useful shortcut for those in a certain line of work. But other times it’s rooted in something offensive (“drinking the Kool-Aid”), it’s a bad or embarrassing metaphor, or it makes you sound like you’re trying too hard to be cool.
Today we’re going to expose some of the most ridiculous corporate lingo out there and offera few simple tips to help you avoid sounding like a mindless corporate drone…
Project Management 101: Project Request Intake
Marketing teams are starting to get more serious about project management, but wasteful practices still persist. As a marketer, your environment is very dynamic. Naturally, your project requests—and the ways you receive them—tend to also be very dynamic. Right from the start, this can get your projects off on the wrong foot. Ultimately, it hurts yoru productivity, makes your projects late, and wastes time and money.
For the sake of your team’s success—and with a little help from PM expert Hala Saleh—it’s time to get your project request intake process process in order…
5 Shocking Revelations From the UK Workplace
Office workers and the organisations they work in are constantly striving to be more productive, to rise to the increasing intensity of competition in their markets. But what keeps them from being as productive, effective, and competitive as they aspire to be? To answer this question, Workfront, the leading provider of enterprise work management solutions, surveyed 2,051 UK office workers. The results of the survey might surprise you...
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and More
What challenges and opportunities can marketers expect in 2016? We asked thought leaders Ted Rubin, Robert Rose, and Joe Staples. This is what they said.
Marketers Time Management: What's happening to it, how they cope, and how to ...
Earlier Workfront surveys have found that marketers almost never feel like they have enough time to get through their burgeoning workloads. Our new State of Marketing Work Report confirms that marketers, on average, have less time than their colleagues to get stuff done. But why? Read on for 7 findings that shed light on this mystery…
7 Ways Generations Clash in the Workplace
Three generations now occupy the workplace--Baby Boomers, Gen X-ers, and Millennials--and each brings its own strengths and weaknesses. But how does each generation view the others? What plusses and minuses is each known for? For our 2015 State of Enterprise Work Report, we set out to answers these questions. The answers might surprise you…
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.SMM Cheap - No. 1 SMM panel in the world
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
More Related Content
More from Workfront
2019 #AdobeSummit Survey
We surveyed 249 attendees at Adobe Summit to get their views on work. Here are our findings.
How We Work: 14 Stats
For our annual State of Work Report — now in its fifth year — we surveyed more than 2,000 knowledge workers in the US and more than 2,000 workers in the UK to better understand current views on work.
We gathered hundreds of data points in the process and found a workforce that believes their work matters but is sometimes frustrated by the changes that come with the digital transformation.
Even though some of these stats showcase frustrations, there is hope that as we make efforts to streamline workflows, improve visibility, and use an operational system of record, the state of work will improve.
How Marketers Can Do Great Work: Tips From Ann Handley, Ian Cleary, Lee Odden...
How do you create great work?
Recently, we sat down with marketing thought leaders Mari Smith, Jay Baer, Ann Handley, Carlos Gil, Lee Odden, and Ian Cleary to discuss their love for marketing, their best practices for creating consistently great work, and the obstacles that prevent great work. Their responses give priceless insights into what it takes for individual marketers and teams to routinely produce work that stands out, touches customers, and gets results. Enjoy!
Accountability vs. Responsibility in Project Management
Within the project management domain one has to have clear appreciation of the distinction between accountability and responsibility, according to Shim Marom, author of quantmleap.com. The fundamental point is the question of “when and where does the buck stop?”
Is it the project manager who is by default the one who needs to pay the ultimate price for the failure or is this issue a bit more complicated than that?
Is there a point at which things might happen under your watch for which you could not and would not take the responsibility?
Office Space Invaders: 5 Species of In-Your-Face, Productivity-Killing Co-Wor...
How are co-worker interruptions and outdated communication tools invading your workspace and killing your productivity?
How to Write a Business Case: 4 Steps to a Perfect Business Case Template
Yes, poor planning and lackluster top management support can kill otherwise well-built projects, but right up there is also the inability to make a convincing business case for your project. Luckily for you, the presentation provides a step-by-step guide for not only building a strong business case, but creating a business case template you can use again and again. Let’s get started…
4 KPIs Every Creative Team Should Be Tracking
If a creative team helps to increase the bottom line and can't prove it, did it really help the business at all? Tracking the impact of a creative team in any company is a tricky task, and 73% of CEOs think marketing and creative teams lack business credibility because they can't prove that they generate business growth. It's unrealistic to think you can accurately show how creative work directly increases revenue, but that doesn't mean there's no way to show upper management that you belong—it just requires a different approach.
6 Shocking Findings From Adobe Digital Summit 2017
We all know that those marketing teams that can most quickly jump on opportunities and hit the marketplace with targeted, personalized assets will win the day. And no one feels this more than digital marketers. But what happens when Marketing can’t pivot or produce content fast enough to capitalize on these opportunities? At Adobe Digital Summit 2017, we hit the floor to understand just how widespread this problem has become and how it’s affecting digital marketers. The answers might surprise you…
Four Keys to Managing Stakeholder Expectations and Delivering Value
Managing stakeholder expectations is an important part of managing project-based work. If you're lucky, project stakeholders have clearly defined the value of what the successful outcome of their project might look like. Unfortunately, clearly defining the potential value of an initiative before the project has begun seems to be the exception rather than the rule in most organizations.
To help you avoid part of this trend, here are five key points to keep stakeholder expectations in check and deliver undeniable value...
81 Tips From PM Experts: How to Be a Smarter, More Effective Project Manager
Unfortunately, there is no single attribute that makes someone a fantastic project manager. Instead, a talented PM will have many skill sets, including a collaborative approach, managing timelines and budgets, improving productivity, etc.
Following is a list of 81 insights from project managers currently working in the PPM industry to help you better understand the role of a PM and improve how you manage work in your own team…
31 Productivity Tips
31 Tricks That Might Just Get You Out Of The Office On Time
Who doesn’t want to get more done in less time?
For all the people who find that all the hours in the day aren’t enough to get done all the tasks on their to-do list, any trick to milk out of the day one more completed task is gold.
Drawing on the wealth of work management tips on the Talking Work Blog and the knowledge of other experts, we’ve amassed a list of 31 productivity tips so powerful, you just might leave the office on time…
A Quick Guide to Making Change Happen in Your Organization
"You must embrace change before change erases you."
- Rob Liano
Change isn't easy. Take it from software solution architect Kayla Lamoreaux, who specializes in user adoption and change management and has guided dozens of companies through the change of revolutionizing their work management processes and tools. In this presentation, Lamoreaux walks prospective change agents through the change journey stage by stage, step by step. Enjoy!
What's Happening in UK Marketing Departments?
What motivates, challenges, and infuriates UK marketers, according to Workfront's 2016-17 State of Marketing Work Report.
As individual marketers, we all feel we're being asked to jump through smaller hoops and working harder to do it. In this year's State of Marketing Work Report, Workfront set out to find out if this is true and, if so, what's driving it. Here are 10 of the biggest revelations we discovered...
A Beginner's Guide to IT Project Management
“What is IT project management?” The simple answer is those efforts involved with managing the processes and activities associated with ensuring the success of IT projects or systems management-related responsibilities. But to more fully understand what is at the heart of IT project management, it helps to consider a few more questions…
How to Bypass Sucky Business Jargon
Some business jargon is useful, especially when it’s the simplest way to convey a complicated concept or provides a useful shortcut for those in a certain line of work. But other times it’s rooted in something offensive (“drinking the Kool-Aid”), it’s a bad or embarrassing metaphor, or it makes you sound like you’re trying too hard to be cool.
Today we’re going to expose some of the most ridiculous corporate lingo out there and offera few simple tips to help you avoid sounding like a mindless corporate drone…
Project Management 101: Project Request Intake
Marketing teams are starting to get more serious about project management, but wasteful practices still persist. As a marketer, your environment is very dynamic. Naturally, your project requests—and the ways you receive them—tend to also be very dynamic. Right from the start, this can get your projects off on the wrong foot. Ultimately, it hurts yoru productivity, makes your projects late, and wastes time and money.
For the sake of your team’s success—and with a little help from PM expert Hala Saleh—it’s time to get your project request intake process process in order…
5 Shocking Revelations From the UK Workplace
Office workers and the organisations they work in are constantly striving to be more productive, to rise to the increasing intensity of competition in their markets. But what keeps them from being as productive, effective, and competitive as they aspire to be? To answer this question, Workfront, the leading provider of enterprise work management solutions, surveyed 2,051 UK office workers. The results of the survey might surprise you...
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and More
What challenges and opportunities can marketers expect in 2016? We asked thought leaders Ted Rubin, Robert Rose, and Joe Staples. This is what they said.
Marketers Time Management: What's happening to it, how they cope, and how to ...
Earlier Workfront surveys have found that marketers almost never feel like they have enough time to get through their burgeoning workloads. Our new State of Marketing Work Report confirms that marketers, on average, have less time than their colleagues to get stuff done. But why? Read on for 7 findings that shed light on this mystery…
7 Ways Generations Clash in the Workplace
Three generations now occupy the workplace--Baby Boomers, Gen X-ers, and Millennials--and each brings its own strengths and weaknesses. But how does each generation view the others? What plusses and minuses is each known for? For our 2015 State of Enterprise Work Report, we set out to answers these questions. The answers might surprise you…
More from Workfront (20)
How Marketers Can Do Great Work: Tips From Ann Handley, Ian Cleary, Lee Odden...
How Marketers Can Do Great Work: Tips From Ann Handley, Ian Cleary, Lee Odden...
Accountability vs. Responsibility in Project Management
Accountability vs. Responsibility in Project Management
Office Space Invaders: 5 Species of In-Your-Face, Productivity-Killing Co-Wor...
Office Space Invaders: 5 Species of In-Your-Face, Productivity-Killing Co-Wor...
How to Write a Business Case: 4 Steps to a Perfect Business Case Template
How to Write a Business Case: 4 Steps to a Perfect Business Case Template
6 Shocking Findings From Adobe Digital Summit 2017
6 Shocking Findings From Adobe Digital Summit 2017
Four Keys to Managing Stakeholder Expectations and Delivering Value
Four Keys to Managing Stakeholder Expectations and Delivering Value
81 Tips From PM Experts: How to Be a Smarter, More Effective Project Manager
81 Tips From PM Experts: How to Be a Smarter, More Effective Project Manager
A Quick Guide to Making Change Happen in Your Organization
A Quick Guide to Making Change Happen in Your Organization
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and More
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and More
Marketers Time Management: What's happening to it, how they cope, and how to ...
Marketers Time Management: What's happening to it, how they cope, and how to ...
Recently uploaded
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.SMM Cheap - No. 1 SMM panel in the world
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.May 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
The What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
15 ideas and frameworks on the art of storytelling
Shaan Puri and David Perell break down the art of storytelling with frameworks, ideas, and best practices.
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly NathanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideasBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Recently uploaded (20)
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO