Purposive communication

1. Prepared by: Rey Joseph Adremesin

2. At the end of the lesson you are expected to:
Increase knowledge in communication, its processes and
principles hence become more skillful communicators;
Heighten awareness of communication ethics resulting in
conscientious and respectful interactions; and
Apply the gained knowledge through class exercises

3.  Man can not communicate.
 Communication is very powerful.
 Everything created by the great Creator is incessantly engaged in various forms
of communication.
 We are always engaged in almost all sorts of communication.
 Communication is something continuous and may not have a definite end.

4.  Is a human act of sending (verbal or nonverbal; online of offline) and
receiving of messages where interpretations are normally constructed
in the process.
 Is a process whereby people create and transmit meaning through the
exchange of verbal and nonverbal messages in a particular context
(Oetzel, 2009:11).
 A natural activity of people

5. Purposive communication
is an intentional communication that happens within the bounds
of specific contexts.
is a communication applied in a specific setting, environment,
scene, social relations, and culture
Contexts affect the process of sending and receiving of messages;
semantics or meanings, choice of channels, words, and methods of
delivery.

6. 1. Settings or environment – family, school, workplace, religious
communities
2. Social relationships – friends, husband and wife, parent child,
colleagues/boss-subordinate in the office
3. Scenes which include place, time and occasion – business
meeting, job interview, social gathering – parties, weddings,
etc.)
4. Culture – history, tradition, beliefs, norms, values

7. 1. Sender – source of idea (from WHOM)
2. Message - the idea being communicated (WHAT)
3. Channels – the medium of communication(HOW)
4. Receiver – where the message is going (to WHOM)
5. Feedback – response of the receiver to the message sent
to him/her.

8. The source of idea
Must be able to use the language that the receiver
understands.
Correct grammar
Phonetics
Choice of words or jargons for an appropriate audience
Sentence construction
Discourse competence

9. Delivery
 Good voice projection
 Use of appropriate eye contact
 Proper articulation of words and emphasis on important words
“It’s not always what you say but how
you say it.”

10. The FIVE C’s in communication:
Courtesy
Clarity
Conciseness
Concreteness
Completeness

11. Courtesyis also known as politeness.
Ways to demonstrate courtesy:
 Use polite words and tone to show respect to the receiver of the message.
 applying tact and diplomacy
 developing the “WE” attitude using positive words instead of negative
 being considerate of the feelings of the receiver
 selecting gender-free terms
 responding promptly to important messages

12. Clarity may involve correct word
usage, grammar, pronunciation,
sentence construction and delivery.
Messages which are unclear oftentimes do
not achieve their desired effect.

13. Conciseness is saying what needs to be said
in as few words as possible. Avoid flowery
words.
Remember:
“Our goal is to communicate and not to
impress.”

14. Concreteness. This refers to being
specific.
- providing example when
necessary makes a message more
comprehensible.

15. Completeness. To avoid ambiguity,
messages should not leave out
important details that a receiver
expects to know.
Answer:
What, Who, When, Where, Why and How

16. The choice of channel may depend on availability,
practicality, and its impact on the receiver.
Channels:
Telephone
Radio
Television
Printed texts (books, newspapers, magazines, journals,
posters, etc.)
Communication technologies (smartphones, tablets,
computers)

17. Must have good listening and comprehension skills
Eliminate all possible distractions or noises
Types of noise (physical, environmental, psychological,
emotional)
Sharpness of cognition through continuous studies and
acquisition of information and knowledge

18.  The response of the receiver to the message sent to him/her.
 It enables you to evaluate the effectiveness of your message.