Bsbs. Sjjsbs sj sjsksb siiwbtkama s jshgavakalkwnehhs ahwbsiebdbbdkks

1. Prepared by: ROCHELLE L. MURILLO

2. “If you can communicate, you can
get by.
But if you can communicate
skillfully, you can work miracles.”
-- Jim Rohn

3. At the end of the lesson you are expected to:
 increase knowledge in communication, its processes and
principles hence become more skillful communicators;
 heighten awareness on communication ethics resulting
conscientious and respectful interactions; and
 apply the gained knowledge through class exercises

4.  Man can not communicate.
 Communication is very powerful.
 Everything created by the great Creator is incessantly
engaged in various forms of communication.
 We are always engaged in almost all sorts of communication.
 Communication is something continuous and may not have a
definite end.

5.  Is a human act of sending (verbal or nonverbal; online of
offline) and receiving of messages where interpretations are
normally constructed in the process.
 Is a process whereby people create and transmit meaning
through the exchange of verbal and nonverbal messages in
particular context (Oetzel, 2009:11).
 A natural activity of people

6. Purposive communication
 is an intentional communication that happens within the bounds of
specific contexts.
 is a communication applied in a specific setting, environment,
scene, social relations and culture
Contexts affects the process of sending and receiving of messages;
semantics or meanings, choice of channels, words and methods of
delivery.

7. 1. Settings or environment – family, school, workplace,
religious communities
2. Social relationships – friends, husband and wife, parent
child, colleagues/boss-subordinate in the office
3. Scenes which include place, time and occasion – business
meeting, job interview, social gathering – parties,
weddings, etc.)
4. Culture – history, tradition, beliefs, norms, values

8. 1. Sender – source of idea (from WHOM)
2. Message - the idea being communicated
(WHAT)
3. Channels – the medium (HOW)
4. Receiver – where the message is going (to
WHOM)

9. The source of idea
Must be able to use the language that the
receiver understands.
 Correct grammar
 Phonetics
 Choice of words or jargons for an appropriate audience
 Sentence construction
 Discourse competence

10. Delivery
 Good voice projection
 Use of appropriate eye contact
 Proper articulation of words and emphasis on important words
“It’s not always what you say but how you
say it.”
-- sabi nga

11. The FIVE C’s in communication:
 Courtesy
 Clarity
 Conciseness
 Concreteness
 Completeness

12. Courtesy also known as politeness.
Ways to demonstrate courtesy:
 using polite words and tone to show respect to the receiver of the
message.
 applying tact and diplomacy
 developing the “WE” attitude using positive words instead of
negative
 being considerate of the feelings of the receiver
 selecting gender-free terms
 responding promptly to important messages

13. Clarity may involve correct word
usage, grammar, pronunciation,
sentence construction and delivery.
Messages which are unclear oftentimes do
not achieve their desired effect.

14. Conciseness is saying what needs to be said
in as few words as possible. Avoid flowery
words.
Remember:
“Our goal is to communicate and not to
impress.”
-- yari ka

15. Concreteness. This refers to being
specific.
- providing example when
necessary makes a message more
comprehensible.

16. Completeness. To avoid ambiguity,
messages should not leave out
important details that a receiver
expects to know.
Answer:
What, Who, When, Where, Why and How

17. The choice of channel may depend on the availability,
practicality, and its impact on the receiver.
Channels:
 Telephone
 Radio
 Television
 Printed texts (books, newspapers, magazines, journals, posters,
etc.)
 Communication technologies (smart phones, tablets, computers)

18.  Must have good listening and comprehension skills
 Eliminate all possible distractions or noises
 Types of noise (physical, environmental, psychological, emotional)
 Sharpness of cognition through continuous studies and
acquisition of information and knowledge