This document discusses several trends related to consumer behavior, leisure activities, and health and fitness. It notes that single females have more flexibility in their recreation choices. It also mentions trends of people desiring authentic human experiences and focusing on their neighborhoods. Additionally, it discusses demands for work-life balance and expectations that everything needs to change quickly, including new sports and activities being developed.

5. http://trendwatching.com/trends/consumertrendcanvas/

6. • VISUALISE A MINDMAP OF
YOURSELF
• SHOW YOUR RESOURCES
• Pinterest
• Newsletters
• YouTube
• Bloggers which you follow
• …
If you didn’t start collecting
yet…red alert!

7. Companies want to
associate
themselves with
influencers that have
a big influence on
their ‘targeted
audience’.

9. RETRO IS CHILL these days!
Men let grow their beards, youth groups are have a growing
number of members; the rise/come back of the social club, …

10. You may think futuristic!
… but with a realistic view! Watch out: WHAT CAN
YOU REALISE YOURSELF? (of couyse you can use
realistic feedback of others

11. YOUR FOCUS MIGHT BE ON LOCAL ISSUES!
Symbols, lifestyles and traditions that were taboo or denied,
are again a source of pride, both for internal and external
affairs. CULTURAL CAPITAL!

12. PLEASE ALSO FOCUS ON GLOBAL ISSUES!
The world has become a village!
Darling, see you
tomorrow; i am out for
a nice dive

15. KEEP ON distinguishing between the essential and the
ancillary!
CUSTOMERS ONLY WANT THE ESSENCE TO BE VISUALISED!

25. The number of female leisure activities and holidays as a single or
in group is rising
Single females are more flexibel in choosing their recreation
activities because they don’t have to take in account the needs of
other family members.

28. 

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34. http://www.express.be/busin
ess/?action=view&cat=hr&ite
m=word-immuun-voor-
stress&language=nl&utm_so
urce=newsletter&utm_mediu
m=email&utm_campaign
BENIFITS OF BEING
ACTIVE ARE ENDLESS

35. https://www.soul-cycle.com/info/find-your-soul/

36. People want to go back to the basics and desire
humanity, slow living, authenticity en more focus for
the neighbourhood. They use history as an
inspiration.
They prefer quality more than quantity: better a few
good friends than a mass of virtual friends on
Facebook. Attention and care for eachother and for
the environement and time are the new values they
share. This trend is growing slowly.

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41. 

47. ME-TIME  MORE MOVEMENT (vnl. internal motivation)
• Pleasure
• Relaxation
• Esthetic approach
• …
WORKING TIME  MORE MOVEMENT(vnl. externe
motivation??)
• financial: extra fee for using the bike as a transport medium
• Investment in dynamic workspace: high standing desks and
health policy
• …

48. https://www.youtube.com/watch?v=G11t6XAIce0

51. Bron: destandaard.be
The WHO predicts that in 2030 89% of the Belgian women
will be obese

52. Bron: Uzbrussel.be

53. The auto industry in the US wants larger cars for
larger people with thick legs

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57. People from the industrialized Western World
demand now days both a high standard of life as a
healthy work-life-free time balans

59. Bron: destandaard.be

60. Bron: Uzbrussel.be

61. Care constructors want to build larger cars for thicker
legs

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•

65. https://www.youtube.com/watch?v=G11t6XAIce0

79. NIEUWE SPORTEN
ALLES MOET VERANDEREN
… en SNEL!
Conform the programme “Benidorm bastards”: judo club
learns older people to fight with their walking stick

89. WACKITBALL

91. • Triatlon
• MTB – kajak – running
• Swimming- cycling– running
• Waterpedalo - Handbike –– skateboard
• …
• MMA
• Freerunning
• (Omnisportclubs)

93. MOVING

96. EXERCISE: WHAT CAN YOU DO WITH THIS MIGRATIONFLOWS
IN THE PROFIT of NON-PROFIT?
WHAT IF…
- Half of the Belgian people are foreigners
- Brugge gets a fully-fledged ChinaTown
- In Kortrijk Brazilian a real favella is created
- all labourer are expats from Spain en Portugal
- …

97. SEARCH a TOP 3 of IDEAS IN FUNCTION OF YOUR
IDEA PORTFOLIO on http://www.sportnext.be/

99. You are responsable for
the health policy in your
community
Your target group is
principals of a certain
community

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109. Sport clubs are rising their member fee massively

110. The city of Lede only allows ball games and other games on open spots that where
chosen by the municipality

114. http://deredactie.be/cm/vrtnieuws/videozone/progr
ammas/reyerslaat/EP_141023_reyers%2Blaat?video
=1.2127904

115. !
 Importance of research!

116. SPORT COUNCILS local, provincial, (Flemish)
community
HOW DO YOU GET IN THE
SPORT COUNCIL OF YOUR
COMMUNITY?

117. Vb: meetups of Sportcareers
Vb: informal receptions after congresses
Vb: …

121. 

135. http://www.slideshare.net/fullscreen/DanielLevineTrendsExpert/trends-and-fads-by-daniel-levine/38
• THEY RESPECT ALL THAT IS NATURAL
• THEY ARE GETTING GREENER
• THEY WANT MORE CONNECTIONS
• THEY KNOW YOUR SECRETS (apps waardoor ze alles te
weten komen)
• THEY LOOK FOR BRAGGABLE EXPERIENCES
• THEY EXPECT MOBILE SOLUTIONS
• THEY WILL BE WEARING THEM
• THEY ARE MAKING IT THEMSELVES
• THEY SEE DIGITAL AND REAL WORLDS CONVERGE

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141. MAKE A PITCH CONCERNING YOUR OWN IDEAS!
AS FEEDBACK AT A FEEDBACK GOUP WITH PERSONS