This document provides an overview of Selena Mills' professional experience and skills. She has over 10 years of experience in digital media, content creation, social media marketing, project management, and community outreach. Testimonials from previous employers and clients praise her talents, creativity, work ethic, and ability to excel at various roles and tasks.

1. As a multidisciplinary, creative and
business professional, I specialize in a
number of digital and community-based
fields as an inventive leader, artist,
influential storyteller, and forward
planning visionary. Whether coaching
others in the pursuit of holistic wellness
and fitness, mentoring in wellness based
coach entrepreneurship or direct sales
and account management, integrity and
authenticity lies at the heart of all that I
do.
P R O J EC T M A N A G E M E N T : i m p l e m e n t i n g s o l i d ,
r e l a ta bl e , an d c r e a ti v e y e t p r agm a ti c pl an s
D E SI G NI N G + I M P L E M E NT I N G P R E SE N T A T O N S :
e n h an c e s al e s p ro d u c ti vi ty th r o u gh p i p e l i n e s ,
C R M s y s te m s , a n d ta r ge te d de mo g ra p h i c a n d
s o c i o - e c o n o m i c r e s e a rc h
SO C IA L M E D I A T R E N D S: o n l i n e ad v e r ti s i ng
(F a c e b o o k , o n l i n e b r a nd am b as s a d o r s hi p ,
s p o n s o re d c o nt e n t, s a l e s f u n ne l s, e tc . )
P U B L IC R E L A T I O N S: I n iti at in g c o m m u n ity a n d
s tr a te gi c , c o rp o r at e b as e d pa r tn e r s h i p s a l i k e
wi th fo c u s o n c l i e n t(s ) a nd c u s to m e r
r e te n t i o n
SOCIAL WORK
Niagara College of Applied Arts +
Technology
2005-2007
GENERAL ARTS AND HUMANITIES
Niagara College of Applied Arts +
Technology
2004-2005
SALES PRODUCTIVITY
MICROSOFT OFFICE
ANALYTICAL REPORTS
ADOBE CREATIVE SUITE
SOCIAL MEDIA MARKETING
As an Indigenous mother of mixed race living in a world at a time when humanity is faced
with defining challenges to our collective future, I see that many existing systems have failed.
I believe that we are presently at a pivotal moment to make a historical, generational
difference by making health and wellness paramount through digital, accessible and web-
based enterprises!
• Healthy living and food education made simple
• Facilitate private and group-based support and accountability groups
• Creating highly interactive training at the application level, resulting in a significant increase in sales
and helping others
• Creating new brand awareness through marketing, sales materials and duplicable modules for the rest
of the team/company/contributors
• Identifying and mediating through cultural and demographic gaps that the hot-button, controversial
issues and topics that Indigenous communities, in particular, face
A perpetual creative professional dabbler, I work based upon referral alone, contract to
contract specializing in: website, logo and media kit design.
• Website + blog design ---> creative direction (various platforms)
• Intimate relationship building with clients to build a vision board and a story-line of their ideas, web
copy + general outlook for the project / their company
• Carefully crafted: hand-illustrated, vector formatted logos, convincing website copy and bios
• Business card and online artisan indie shop design, web-banners and much more!
THE WELLNESS
WARRIORS
-
SERVING NORTH
AMERICA
-
JAN. 2015-PRESENT
INDEPENDENT
-
SERVING NORTH
AMERICA
-
OCT. 2009-PRESENT
7 V A RD E N C R E S . B AR R IE , O N L4 M 4N 8
S E L E N A @ T H E Y R O AR . CO M
T H E Y R OA R .C OM
6 4 7 .3 7 8 .2 4 11
STRONG DIGITAL MEDIA-BASED
ADVERTISING EXPERIENCE

2. BABBLE: Full-time contributor to the Disney owned parenting site Babble.com for 3 years,
currently writing on a pitch-by-pitch basis. My pieces have been citied by several other
family-centric sites over the years and frequently syndicated on Yahoo Shine. In addition to
being a regular columnist with Babble, I've been a blog panelist and worked on several
sponsored campaigns in partnership with Honda, Energizer, Coca-Cola, Happy Family, Betty
Crocker, Minute Maid, Del Monte and Disney Story among others, under the Babble and
Disney Interactive umbrella.
ROAR: Wellness, women in business tips, resources and tutorials, editorial and opinion based
articles and stories about motherhood, career-life, relationships, health and wellness and all
things Indigenous.
DISNEY INTERACTIVE: Part of a launching collective that built a huge audience of over 2
million readers and Facebook fans! Average monthly page-views of 100,000 + and making
the top ranked blogger on the network 4 months in a row in 2013.
All Web Content and Management - Specializing In:
• Content strategy and development
• Blogging, editing and narrative Storytelling
• Web publishing under several different content management systems, WP pro
• Increased SEO, keyword functionality and Google analytics management
• Social media marketing (Facebook, Pinterest, Instagram, Google+, Twitter, etc.)
• Photography (digital), photo-editing and layout and design
• Vlogging / light video production, editing and publishing (iMovie ---> Vimeo, YouTube)
• Food writing and healthy recipe development
• Seasonal DIY craft, house and home tutorials
Long-term contractual relationship and friendship with JUNO + multi-award award winning
band, Digging Roots:
• Set-up and migration of online social media accounts and platforms
• Researched industry related fodder, curated/wrote and published blog content
• Crafted and published SEO web-copy, editorial and content into social and promocional platforms as
needed
• Worked closely with clients, team members (band, graphic designer, publicista, agente, etc.) and other
partnered contractors
• Management of business calendar: creation of showcase, grant and award deadline database
• Assisting with internal funding applications, presentations and reports, i.e.; grant, showcase and award
applications
• Designed print and digital press-kits, artist one-sheets and various other digital and advertising
• Audio and video servicing to media partners as needed in consultation with publicist
• Merchandising: ordered merchandise, liaise with distributors, account and manage stock, brainstorm
and manage brand marketing including logos and designs
BABBLE MEDIA,
DISNEY
INTERACTIVE + SELF
-
NEW YORK, NY +
WEB
-
OCT. 2009-PRESENT
SUGAR BUSH MUSIC
-
BARRIE
+
VARIOUS ON-SITE
LACATIONS
-
JAN. 2008-NOV.
2014
• Volunteer and membership recruitment and retention
• Managing a database of 8,000+ newsletter members
• Coordinating, leading and working with 200+ volunteers
• Fundraising, event planning and management
• Monthly report and weekly post-mortem writing and year-end fiscal reports
• Continued learning/passing on of traditional First Nations culture, teachings and community outreach
THE NATIVE
CANADIAN CENTRE
OF TORONTO
-
TORONTO
-
JAN. 2008-NOV.

3. SELENAMILLS
SELENAMAEMILLS
SELENAMAEMILLS
personal: SELENAMAEMILLS
SELENAMAEMILLS
THEYROAR
F O U R DI R EC TI O N S PA RE N TI N G
I ND I G E NO U S F O O D + ME D I C I NE
S U S T A IN AB L E F O OD S Y S T EM S
I ND I G E NO U S R I G HT S + I NI T I AT I V E S
H O LI S T I C H E AL T H + W E L LN E S S
W OM E N’ S + C HI L D RE N’ S R I G HT S
M ID E WI W I N T E AC HI N G S
RE A DI N G | W RI T I NG
I ND I G E NO U S AR T S + C R AF T S
P AI NT I N G
NA T I V E Y OU T H
Y O G A | IN T ER V AL TR AI N IN G
//ONTARIO FIRST GENER ATION BUR SARY
//CAR OLYN WEAVER SOCIAL SERVICE
WORKER MEMORIAL B UR SAR Y
//EXHIB ITOR + V ENDO R: THE VERY
BEAUTIFUL THINGS SHOW
//EXHIB ITIO N: BL ISSDOM ( HANDMADE
MARKETPLACE)
//EXHIB ITOR + V ENDO R: THE ONE OF A
KIND SPRING SHOW AND SALE
//THE RISING STAR FUND: THE ONE OF A
KIND SHOW
SOCIAL MEDIA MARKETING 89
FUNDRAISING 69
PUBLIC RELATIONS 67
PROJECT MANAGEMENT 58
DIGITAL SALES + MARKETING 54
page: THEYROARED
COMMUNITY OUTREACH 43
//BOARD OF DIRECTORS: THE
EAGLEWOOD FOLK FESTIVAL: April
2009-2011
// BACKSTAGE CREW + CHILDREN’S
AREA: THE SHELTER VALLEY FOLK
FESTIVAL: August 2008 - present
//SHELTER FROM THE STORM:
CO-FOUNDER, CREATIVE DIRECTOR
(2005-2008)
Th e power o f one. The va lu e o f ma ny.
P as t A ff ili at io n s a n d P ar tn e rs h ip s:
Re d Pe pp e r Sp ec tacle Ar ts
Th e E d Mi rv is h F ami l y C h ari tabl e
F ou nd ati on
Th e Nati v e C ana di an C e ntre of T oro n to
Th e S t. C atha ri ne s F ol k Ar ts Mu lti c ul tu ral
C en tre
Lu pu s O ntar io
GRAPHIC DESIGN 35
BUSINESS DEVELOPMENT 25
ARTS ADMINISTRATION 20
“S el en a is a br il lia ntl y t a le nte d in div idu a l wi th
w hom I ha v e ha d the g o od fo rt une o f kno wi ng f or
ne a r ly a d ec a d e. I ha ve g re a t co nf ide nc e in he r
a b ili ty to ex c el a t wh a t e ve r s he pu ts he r m in d t o
a s I 'v e se e n h er g r ow a n d d ev el op ov er t he ye a r s.
Ev er yt hin g s he i s inv ol ve d w ith s e em s to tu rn
g ol d. ”
T N i le , Mu s i c i a n , P r o d u ce r, C o m p o s e r , a n d P r i n ci p a l
a t O u ts k i r ts C e n t ra l
” S el en a is a hi g hly m ot iva ted , in te lli g en t,
c om m uni ty ba s e d v is io na r y, wit h m u lti ple y ea rs
of e x pe ri en ce i n c on s ult ing a va ri ety o f
c om pa n ie s to wa r ds i nc re a s in g the ir c a p a ci tie s , in
a d iv er s ity of n ee d. W he the r it ’ s the n ee d t o
in cr e a s e y ou r vis u a l p ro fi le vi a s oc ia l m e dia , or
th e ne ed to in cr e a se a nd co mm u nic a te w it h y our
m em b er s hip b a se , o r ex p a nd yo ur ne tw or ks a n d
in cr e a s e, m a n a g e a nd bu dg e t y our f is c a l
a c co un ts , Se le n a ha s the s ki lls to g e t the j ob
do ne e ff ic ie ntl y a nd wi th a n a t te nti on to de ta i l
th a t fa r s u rp a s se s m os t. I hi gh ly r ec om m e nd
S el en a to wa r d a ny po s iti on tha t s he s e ek s a s I
kn ow s he h a s the t en a ci ty, int el le ct a nd
qu a li fi ca t ion s ne ed e d to g e t th e jo b don e-
w ha te ve r th e j o b m a y be . ”
T a n n i s N i e l s e n , F a cu l t y o f C ri t i ca l a n d C r e a t i v e
St u d i e s a t U B C - O ka n a g a n
” D ur in g the t hr ee y ea r s th a t I wa s S e le na 's
e dit or , I f oun d he r to b e a w on de rf ul, cr e a tiv e
w ri ter w ho wa s de dic a te d to bo th he r o wn
s tor yt el li ng a n d h er a u di en ce . S he p ut a g re a t
de a l of e ff or t in to he r s oc ia l m ed ia c ha nne ls a nd
he r tr a ff ic nu m be rs , b ut sh e a lw a ys k ep t t he
ba la nc e of r es e a r ch a nd w el l-c ra f te d w or k in
m in d. S e le na h a s a p ro fo un d s e ns e of in te gr it y
a n d a mi nd to wa r ds t he bi g pi ct ur e. S he i s a
un iq ue vo ic e tha t s ta n ds ou t a m o ng s t t he m a ny
ou tle ts o f me di a th a t a re a v a ila ble t o r e a de rs o n
a n y g i ve n d a y, a nd the y re s po nd to he r wor ds . ”
L i n d s a y Ho o d , Se n i or C o m m u n i t y Ma n a g e r a t H e a l t h
A d v o c a cy S tr a t e g i e s , L LC P r i n c ip a l a t Ou t s ki r ts
C e n t r a l
” S el en a is a n i m me ns e ta l en t. S he c a n wr it e,
c ra f t, c oo k, b a ke , t a ke g r ea t ph oto s, a nd m a ke
ot he rs l a ug h . I t w a s a ple a s ur e wo rk in g wi th he r.
S he 's on e of the m o st we ll r ou nde d ca n di da te s
fo r a ny bl og g in g te a m a n d I ho pe to wo rk w ith
he r a g a i n. ”
D a ra P e t ti n e l l i , C o n te n t St ra t e g y C o n s u l t a n t
” S el en a w a s on e of ou r top pe r for m er s d urin g
th e tim e s he bl og g e d f or u s, wit h a k e en s en se o f
s ea so na l ity th a t c on s is te ntl y m a x i mi z ed tr a ff ic to
he r po s ts , a nd s he pr o vid ed us w it h s o me o f t he
be s t c ont en t w e ha v e on the s it e. ”
E k u a H a g a n , E d i t o r I n C h i e f : D i s n e y In t e r a ct i v e
” S el en a e nde d up dir e cti ng m u ch of th e la y ou t of
a n d d ir ec tio n a s we ll a s d es ig n m y s ite a n d
c re a te d cu st om i llu st ra t ion s fo r m y log o. I wa s
im p re s se d wi th he r a bil ity to w or k w it h m y
r eq ue st s a nd s til l b e a bl e to pul l f un , cr e a tiv e
e le me n ts in to the s ite .
L i sa C h a rl e y b o y , W r i t e r, E d i t o r, T V + R a d i o H o s t”