Newspapers face challenges from declining revenues as audiences, especially younger ones, spend more time online. To adapt, newspapers must [1] create customized content for personalized expectations, [2] offer some content through subscriptions while keeping fast news free, and [3] manage content through new apps. Additionally, newspapers can [1] decrease costs through content sharing between titles and [2] engage communities by allowing user-generated content and discussion. Ultimately, newspapers must prove their continued importance over online alternatives by focusing on unique, high-quality content.
Moms and Facebook in 2014. A relationship full of nice numbers and odds. moms love facebook and most of the time they build their life around it. A guide to understand it, say the right story to the right people and engage moms with the brand.
Moms and Facebook in 2014. A relationship full of nice numbers and odds. moms love facebook and most of the time they build their life around it. A guide to understand it, say the right story to the right people and engage moms with the brand.
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
how to make Google Chrome number one mobile browser George Achillias
Addressing a brief on how to make Google Chrome mobile browser number one. At the same time, how to create an ecosystem where Google Chrome is the glue and the vehicle connecting different elements
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. ... situation
• people NOT in mood to pay as they did
• people in MOOD to pay for content
• internet makes newspapers look slow and
unresponsive
• print loses share in advertising pie
3. ...audience
• people aged 15-24 just ignore newspapers
• 15-26 spent more than 2h online every day
• people below 40ties, buy less than 5 times a
year a newspaper
4. ... media and press
• people don’t use media, they consume
• people live with content
• content fully customized on personal
expectations
5. ... media and press
• people familiar with content payments
• fast news are for free, but best news are
under subscription
• content management apps arise
6. ... the internet
• we live in internet
• we don’t get online, we are online
• media get interactive
• real life’s actions cycle web life and vice
versa
7. ... the outcome
• advert funds move from old to new media,
or to media covering people’s needs
8. ... what hurts
people stop
buying
newspapers
for the content
they have,
but for the offers
they made
9. ... audience newspapers
can’t build
creative communities
audience
turns its
back to press,
newspapers
look and feel
the two “o”
OLD AND ODD
10. ... but, some good news
people buy newspapers... still
mature/ old a good
audience newspaper, a
search for newspaper with
good opinion is always
newspaper desired
11. ... but, at the end of the
day
revenues go to other
pockets, not to
newspapers
12. ... how to fix it
the truth,... NOBODY knows for
sure
the reality, ... EVERYONE wants to
find out the truth
13.
14. ... how
• in UK, more than 85% of newspapers
belong to less than 10 groups
• in Germany, Alex Springer Group owns
more than 40% of published titles
• in Italy, 4 large press groups
• in Poland, two major press players ( more
than 12 titles)
19. in CA, USA more and
more titles are
offered, focused on
really specific
content communities
demand
building a
community
worths ten
times more
than having
an audience
20. ... because
you can buy
an audience,
you can’t buy
a community
21. create something
worth forwarding
and then start
a discussion about it
you become
reference point,
an influencer
26. ... explore
• invest on new technologies
• reconfigure the content production
• adjust flows to web, not to publish
• web has to feed print version, NOT vice
versa
27. ... expect
• NOT revenues only from channel
• get tabled, the right way ( not just an app)
• to make mistakes, try to avoid costly ones!
28. ... allow
• people to create stuff, content for you and
then reward them
• make people demand to pay for the
content only you can create
• teach them how to be peaky
30. ... get social
• feed twitter, put your headlines there
• be the pool of content, social media needs
to share
• create online events, readers love them
31. ... use
• all things allow you to share content, ALL
• be front line runner, offer content in special
forms
• tools
• CREATE content
32. make readers, be your editors
turn on the volume on
what they have to say
let the community
to drive content demands
39. no sealed
stages
no holy
procedures
being open to
listen and
react 24/7
40. use and find
out solutions,
use experience
and not that
much
technology
41. ... inside a newspaper
• systems/ methods to release writers and
editors from technical complexities
• focus on creating, not implementing
• three clicks process to post, to publish
42. ... at the end of the day
media can’t exist without newspapers,
newspapers have to find out how to prove or
to do it even stronger that they are more
necessary to people and have many things to
offer than only the ability to “kill a fly” or to
“wrap fish”
43. thank you
thank you
all photos are from flickr and tumblr
for more get in contact with
George P. Achillias
@thibetian
about.me/gachillias
facebook.com/thibetian
georges.achillias@gmail.com
thibetian.posterous.com