This document outlines topics related to art, including the people of art such as artists and artisans. It discusses the difference between artists and artisans, and examines the roles of key actors in the art market like artists, curators, art collectors, art dealers, and connoisseurs. The document also covers the creative process and stages involved in creation.

2. TOPICS
1) The People of Art
2) The Place of Art – Exhibits and Museums
3) Awards and Citations
4) Art as Commodity

3. LEARNING OUTCOMES
At the end of the lesson, students should be able to:
1. distinguish the works of an artist and artisans;
2. understand how exhibits and museums are planned, organized, and
showcased for art enthusiasts;
3. identify national and GAMBA artists’ notable works and their contribution
to society; and
4. understand how art is a commodity.

4. TOPIC 1: THE PEOPLE OF ART
“Art when really understood is the province of every human being. It is simply a question of doing
things, anything, well. It is not an outside, extra thing. When the artist is alive in any person, whatever
his kind of work may be, he becomes an inventive, searching, daring, self-expressing creature. He
becomes interesting to people. He disturbs, upsets, enlightens, and he opens ways for a better
understanding. Where those who are not artists are trying to close the book he opens it, shows there
are more pages possible.” Robert Henri, The Art Spirit (1923), as cited in (Caslib et al., 2018 p.54).
Arguably, one type of knowledge that fuels the 21st century is creativity. Art and artists had a long way
in the history of mankind. The impulse to create is at the core of human civilization, much like the
influence to communicate through language (Caslib et al., 2018 p. 56).

5. UNDERSTANDING AND CORRECTING MISNOMER
As we go deeper into the art scene, it is important to come up with an understanding
of what art is. The definition of art is among the long-standing debates in the art
discipline and artist circle. It is as if the concept cannot be limited to what makes it
up, the practices it involves, and the works it produces. In this part, the discussion
centers on the development of the concept “art” throughout history vis-à-vis the
current conceptual use of the term. This discussion aims to shed light on prevailing
misnomers concerning art. It is important to address these misnomers because they
can lead to confusion, which is why this discussion tries to answer what differentiates
an art with a craft, and an artist with an artisan/craftsman as well.
TOPIC 1: THE PEOPLE OF ART

6. Is there a difference between art and craft? – Laura Morelli. TEDEd Youtube channel.
https://www.youtube.com/watch?v=tVdw60eCnJI

7. THE ARTIST AND THE ARTISAN
TOPIC 1: THE PEOPLE OF ART
A. ARTIST
The word “artist” is generally defined as an art practitioner, such as a
painter, sculptor, choreographer, dancer, writer, poet, musicians, and
the like who produces or creates indirectly functional arts with aesthetic
value using imagination. Artists are creative individuals who use their
imagination and skills to communicate in an art form. Artists look to
many sources for inspiration. Some look forward to their natural and
cultural environment for ideas; others look within themselves for
creative motivation. Artists exhibit the courage to take risks. They are
willing to work intensely for a long time to achieve their goals. Some
artists are self-taught (folk-artist) because they are not educated in
traditional artistic methods. Just like the artists, the artisan learns skills
and techniques from some other artist, but eventually, both artist and
artisans develop their unique styles.

8. B. ARTISAN
An artisan is a craftsman, such as a carpenter, carver, plumber,
blacksmith, weaver, embroiderer, and the like who produces
directly functional and or decorative arts. Artisan helps us in
meeting our basic needs, such as food, clothing, dwelling,
furniture, and kitchen utensils; they craft everything that makes
our life easy. The artisan’s works are useful, relevant, and
essential in our daily life.
TOPIC 1: THE PEOPLE OF ART

9. KEY ACTORS OF THE ART MARKET
We are examining the social, economic, political, and aesthetic dynamics of the key personalities of the art world, namely,
the artist, museum manager, curator, art buyer, art collector, art dealer, and connoisseur.
TOPIC 1: THE PEOPLE OF ART
ARTIST
The creator of the artwork;
Engages in pre-production, production, and post-production processes vis-à-vis their artwork.
MUSEUM MANAGER
Manages the entire operation of a museum or an exhibit (maintenance, promotions, audience accommodation).
CURATOR
Does the research and plans the presentation or how the artifacts/artworks will be showcased in the museum; The role of the curator is
more of the interpretation and development of artwork(s) or the collection(s) through establishing the significance, relationship, and
relevance of these materials—in isolation and/or as part of a wider narrative. The curator, who is manager or overseer and usually a
curator or keeper of a cultural heritage institution (gallery, museum, library or archive) is a content specialist charged with an institution’s
collections, selecting art to be displayed in the museum, organizing art exhibitions in galleries or public places, researching the artist and
writing catalogs and involved with the interpretation of heritage.

10. ART BUYER
Initially assess and survey artwork that collectors are interested in; it is their role to oversee the sale of the artwork, on behalf
of the collector who may either be too busy or who would rather keep his identity hidden. An art buyer is a professional who
is knowledgeable in the art, who may scout talents for an advertising agency seeking to employ an art director, or who may
look for artwork for collector or company.
ART COLLECTOR
A collector who has established himself as someone who not only appreciates art but knows art, understands its behavior
and patterns, becoming a key player in making or breaking an artist’s career, or shaping the course of a museum’s collection
(through pledges of support and donation).
ART DEALER
The direct hand is in the distribution and circulation of the artworks through a variety of means, such as direct sales, through
galleries, and auction houses. An art dealer is a person or a company that buys and sells works of art. Art dealers often study
the history of art before starting their careers. They keep up with the trends in the market and are knowledgeable about the
style of art that people want to buy. They figure out how much they should pay for a piece and then estimate the resale price.
To determine the artwork’s value, the dealer inspects the objects or paintings closely and compare the fine details with
similar pieces.
CONNOISSEUR
A critic of art; knowledgeable and competent enough to pass sound judgment on a work of art.
TOPIC 1: THE PEOPLE OF ART
(Caslib et al., 2018 p. 63-69)

11. THE CREATIVE PROCESS
Robert Fritz enumerated the steps in the creative process and said that creating is a skill that can be
learned and developed. Like any other skill, we learn by practice and hands-on experience – we can
learn to create by creating. Fritz presented five stages in the creative process.
1. Conceive the result you want to create. Creation starts at the end. We need to have an idea of what
we want to create. We need a vision – individual or collective – that we want to realize.
2. Know what currently exists. It is difficult to create something novel and/or original in any area of
knowledge without being aware of what is being done in that area.
3. Take action. Having a wonderful idea or vision is not enough. You have to do something to make it
real, generate criticism.
4. Develop your creativity. Every new creation gives you fresh thoughts and knowledge of your creative
process.
5. Learn the rhythms of the creative process. There are three (3) fundamental stages in every creative
process: Germination, Assimilation, and Completion.
TOPIC 1: THE PEOPLE OF ART

12. SUPPLEMENTARY MATERIALS
The key actors of the art market in context:
The Art Market (in Four Parts): Galleries
(https://www.youtube.com/watch?v=053TUT6QUJw)
The Art Market (in Four Parts): Auctions
(https://www.youtube.com/watch?v=sN6iyccbZJI)
The Art Market (in Four Parts): Art Fairs
(https://www.youtube.com/watch?v=AKHQPX-Zr4M)
The Art Market (in Four Parts): Patrons
(https://www.youtube.com/watch?v=PXi7Kjlsz9A)
Guide question: What are the roles assumed by the key actors of the art market in these contexts?