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Viewing Materials:
Genre, Purpose, and
Audience of Texts
Lesson 2
BRIEF
HISTORY OF
TELEVISION
01
- “boob” means stupid and “tube” pertains to TV.
- The term directly implies, “for stupid people”
- this is because of the notion that mindlessly
watching Television all day long makes you
stupid.
“boob tube”
20th Century Television
Higher level of
interactive experience
Active meaning-construction
where viewers can provide
feedback
● are things designed to be seen,
viewed or watched.
● help catch the attention of people
● help remember ideas easily
VIEWING MATERIALS
CONTENT PURPOSE LANGUAGE
PURPOSE
- Viewing helps students to slow down, reflect and
think about the images they are seeing, and develop
the knowledge and skills to analyze and evaluate
visual texts and multimedia texts that use
visuals. Viewing also helps students acquire
information and appreciate ideas and experiences
visually communicated by others.
AUDIENCE
- one of the most integral parts of writing
regardless of an author’s skill or proficiency. It
guides the intent of their writing and
determines how complex or how simple the
piece should be. It helps them determine what
perspective is appropriate to write from, and it
provides them with an understanding of what is
going to either appeal to or deter their audience.
GENRE
- Group/Category of
artistic, musical, or
literary composition
characterized by a
particular style, form,
or content.
News Flash
Question
• What is the Purpose?
• Who is the Audience?
Weather Report
Question
• What is the Purpose?
• Who is the Audience?
Movie Trailer
Question
• What is the Purpose?
• Who is the Audience?
Internet-Based Programs
a learning activity, through a group program or a self-study
program, that is designed to permit a participant to learn the
given subject matter via the Internet.
Question
• What is the Purpose?
• Who is the Audience?
Assignment
1. Bring your Activity Notebooks tomorrow.

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Lesson 2- Viewing Materials.pdf

  • 1. Viewing Materials: Genre, Purpose, and Audience of Texts Lesson 2
  • 3. - “boob” means stupid and “tube” pertains to TV. - The term directly implies, “for stupid people” - this is because of the notion that mindlessly watching Television all day long makes you stupid. “boob tube”
  • 4. 20th Century Television Higher level of interactive experience Active meaning-construction where viewers can provide feedback
  • 5. ● are things designed to be seen, viewed or watched. ● help catch the attention of people ● help remember ideas easily VIEWING MATERIALS CONTENT PURPOSE LANGUAGE
  • 6. PURPOSE - Viewing helps students to slow down, reflect and think about the images they are seeing, and develop the knowledge and skills to analyze and evaluate visual texts and multimedia texts that use visuals. Viewing also helps students acquire information and appreciate ideas and experiences visually communicated by others.
  • 7. AUDIENCE - one of the most integral parts of writing regardless of an author’s skill or proficiency. It guides the intent of their writing and determines how complex or how simple the piece should be. It helps them determine what perspective is appropriate to write from, and it provides them with an understanding of what is going to either appeal to or deter their audience.
  • 8. GENRE - Group/Category of artistic, musical, or literary composition characterized by a particular style, form, or content.
  • 10. Question • What is the Purpose? • Who is the Audience?
  • 12. Question • What is the Purpose? • Who is the Audience?
  • 14. Question • What is the Purpose? • Who is the Audience?
  • 15. Internet-Based Programs a learning activity, through a group program or a self-study program, that is designed to permit a participant to learn the given subject matter via the Internet.
  • 16. Question • What is the Purpose? • Who is the Audience?
  • 17. Assignment 1. Bring your Activity Notebooks tomorrow.