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1. Social Media In Journalism
Team Chapter Lecture Presentation : Chapter 3
Presenters:
Angel Ospina
Cory Matthew
Troy Sprowl
Juliana Gardiner
February 21, 2017

2. Intro
● “Journalism happens when someone tells a compelling true story.” –
Alexander Jutkowitz (Group SJR Managing Partner)
● Content Management Systems (CMS)- a computer application that
supports the creation and modification of digital content.(IE. Facebook,
Twitter, Wordpress
● Journalists are encouraged to not only share links but engage with
audience.

3. Five Democratic Needs of Journalism
1.Journalism informs, analyzes, interprets and explains.
2.Journalism Investigates. (Watchdog role of the public)
3.Journalism creates public conversation. (Lets public digest the facts, form opinion)
4.Journalism helps generate social empathy.
5.Journalism encourages accountability. (Government, teachers, doctors, etc.)

4. No longer just
journalists
● Journalists are required to have social media.
● Encouraged to take pictures, videos, blog, live tweet, audio, audience interaction via live
video, podcasts, Instagram, snapchat, tumbler etc.
● Directing Messaging (DM) to gather information or interact with public.
● Smart Phone required

5. Desire for
instant
information
● Social Media has the public earn for a constant flow of information
● 60% of college students refer to social media to get their news according
to a recent PewResearch Center study.
● News breaks on social media first (Break news, article follows)

6. Journalism still
a business
● Lost money when social media came about. Newspapers sales dropped drastically.
Still 69% of Americans (164 Million people) are traditional readers of print, online or
mobile newspaper edition.)
● Clicks bring in money. Paywalls used so people subscribe.
● Articles must be accessible via search engine optimization (SEO) IE. Google
● Must use tags, keywords
● NDN is a US national video network that plays video to increase online revenue. (IE.
$25 per 1000 viewers)

7. Journalism
Theories
● “Social media represents a change in the relationship that citizens and
others in the nation have with information.” – Tewksbury and Rittenberg
(2012)
● 78% percent saw news while looking for something else on Facebook
● Social Media still viewed as place for entertainment.
● Journalism realizes stories need to be entertaining. (pictures, videos)
“These people are always
connected and appreciate new
access to news independent of
time and space.” - Westlund (2008)

9. ● Journalism has made a shift from
being mainly one way mass
communication to a participatory
work that includes some user
generated content
● User-Generated Content- User-generated content is any form of
content that is created by unpaid contributors and made
available via social media. UGC can include photos, videos, blogs,
posts, tweets, testimonials or other media.
Wambold, A. (2017, February 08). Incorporating user-generated content into your social strategy. Retrieved February 12, 2017, from
https://www.biztimes.com/2017/02/06/incorporating-user-generated-content-into-your-social-strategy/

11. Crowdsourcing is the practice of outsourcing tasks to a
broad, loosely defined external group of people. The idea
is generally to introduce new or more developed skill sets
or a larger work force to achieve some specific goal.
-Prive, T. (2016, March 25). What Is Crowdfunding And How Does It Benefit The Economy.
Possibly the earliest example of crowdsourcing was the collection of
words for the Oxford English Dictionary (OED). In 1858, a group
called the Philological Society contracted with over 800 volunteer
readers to collect words and their uses. The group solicited broader
public input and received over six million submissions over the 70
years of the project.

12. After the devastating earthquake
in Haiti in 2010, an ad-hoc 911
service was created and
established in response to a tweet
sent out asking for help.
Npr ‘part time’ journalist and radio host uses
crowd-sourcing to narrate ongoing live
news events. He also is known for using
live tweeting during the Newtown
Shootings. The crowd sourcing on twitter
generated false reports including a purple
van, a second shooter and a fake letter.

13. Activity:

14. Pope Francis was quoted for saying Trump is
"not Christian" if he wants to build a wall
along the U.S.-Mexico border. Trump, true to
form, shot back that the pontiff's comments
were "disgraceful."

18. A Russian spy ship has been
spotted off the east coast of the
United States

19. ● On 14 February 2017, many were rattled by a spate of media reports that seemed to
demonstrate aggressive activity by the Russians, including news of a Russian spy ship
spotted off the coast of Delaware.
● Currently the ship is off the coast of Delaware, well in international waters.
● The presence of foreign vessels and aircraft near U.S. territory is nothing new. In 2015,
there was a flap about a Russian spy ship hanging out in a spot where the transatlantic
cables are laid.

20. It was reported not to long ago that a middle class worker was arrested
in the U.S. after defecating on her boss’s desk when she heard the news
that she won the lottery.

22. As of February 2017, the U.S.
murder rate was the highest it
had been in 47 years.

26. ● In recent years more preschoolers have
been fatally shot than police officers

28. Did Ben & Jerry's Create an
'ImPeachMint' Flavored Ice Cream for
President Trump?

32. the activity or practice of making short, frequent posts to a microblog.
● Microblogging is a
combination of blogging
and instant messaging that
allows users to create short
messages to be posted and
shared with an audience
online.
● These short messages can
be text, images, video,
audio and hyperlinks.
● The trend evolved after
social media and traditional
blogging merged to create
a way that was easier and
faster to communicate with
people online and keep
them informed
Get more than insights, get business results. (n.d.).
Retrieved February 12, 2017, from
https://sysomos.com/inside-twitter

33. Journalism Case Study
- A Journalism case study is an account of what happened in a
particular situation.
- WikiLeaks example
- Journalist must make conscious decisions as to what story to
cover, why they should be covered and if they should invade
someone’s privacy.
- As a journalist you have to determine whether a story is popular
- Most journalist now are forced to know how to use social media
and must be fluent in doing so.

34. Successes
- “Democracy of distribution” has changed the news making process
- Tunisian and Egyptian revolution had 3 key factors
- Activist
- Mainstream media outlets
- Journalists
- Social Media is a “party”

35. Bloggers
- Blogging became popular online early in the new century
- The Huffington Post became successful challengers to traditional media
- Now most local and national media have there own set of bloggers that post
there general opinion and interpretation
- Example: Huffington Post
- Bloggers don’t get paid
- Treated as “independent contractors” rather than paid employees
- Bloggers are told to not post if they disagree on subjects

36. Bloggers
Most blog post are around 500 - 1000 characters
Hyperlinks- Are put in the section of a post for readers to get more informations
on a topic from a more in depth source
Keywords are put through an “CMS” (Content Management System) to make it
easier to find the post through an online search
Example: Wordpress
Social media use to put out content

37. Social Media Celebrity
- These are usually people who are well respected and trustworthy for
information through social media outlets.
- These people usually have well over 50,000 tweets and no less than 20,000
followers
- Trust in content often will come down to source credibility which may be a
product of media bias, gatekeeping bias, coverage bias and statement bias.
- Example: Oprah

38. Failures:
Challenge for Journalist
● Major newspapers experienced declines in subscriptions
○ Revenue loss to online competition
○ Lay offs due to new technology
● Traditional journalists replaced with younger online-experienced
employees
○ Some are computer programmers
○ Social media specialist
● Examples: Global 2008 – 09 recession had impact on this

39. Failures:
● Governments, businesses use the internet
to communicate with the public
○ Result is the continuous erosion of news reporting resources
for quality journalism:
“This adds up to a news industry that is more undermanned and unprepared
to uncover stories, dig deep into emerging ones or to question information
put in its hands.” (Pew Research Center)

40. 6 Important Trends:
(Pew Research C.)
1. Public awareness of effects of newsroom
cutbacks
1. News industry failure to capture the bulk of new digital and
mobile advertising
2. Increasing amount of native advertising – advertorial content
(advertisements that are packaged as news editorial content)
sponsored tweets, etc. – running the risk of reader confusion

41. Important Trends:
4. Paid digital experiments, including use of
paywalls for user-paid content
5. Potential for Digital impact to challenge local
television and news revenues
e.g.: Cutbacks at CNN highlight the cable news paradox
6. Social media and word of mouth origination of
news instead of through media sources

43. Lesson:
●Norm of Objectivity remains the topic of contentious debate
○The search for truth or reality (or at least one devoid of
personal opinion) is nearly impossible within a social
media world flogged with bloggers and tweets
●Social media has challenged the very definition of journalism
(Rettberg, 2008)
○The concept serves as a pretense for quality journalism

45. Discussion Question
What must journalists do to be relevant to young people?
What role should entertaining video play in attracting new
audiences to journalism? Are there other tactics journalists
can use to have a positive effect on business economy?

46. ● It is Important for Democracy for us to be
informed
● Journalists must constantly be following new
trends to attract all audiences
● Being ahead of the trend can cause business
opportunities

47. Discussion Question
a.Does the norm of objectivity remain important within your
definition of journalism?
b.Are there other strategies journalists need to adopt to be
considered a trusted source for fair information within
their communities?

48. Online Journalism still have to work with the traditional
elements and values of news:
●Audience centered
●Conscious of keywords
●Unafraid of marketing and ready for continuous
engagement

49. -Hart says “a good story has no print or broadcast division”
Regardless, people will still have their opinions despite the
facts of the story
---News organisations that face their critics through social
media engagement may encourage fairness through a
listening process - it’s an ongoing process

50. How do you define journalism? How do you think traditional definitions
of the work of the journalists are being altered through participation in
social media? What can working journalists do to maintain
professionalism.
●The public protector democracy
●No longer just a reporter who writes
●Stick to facts, remained unbiased

51. Burke, D. (2016, February 19). Donald Trump tones down fight with Pope Francis. Retrieved February 17, 2017, from
http://www.cnn.com/2016/02/19/politics/donald-trump-pope-francis/
Inside Twitter: An In-Depth Look Inside the Twitter World . (2009, June). Retrieved February 17, 2017, from https://sysomos.com/inside-twitter/
Krieg, G. (2016, December 30). True Story! 142 political things that really happened in 2016. Retrieved February 17, 2017, from
http://www.cnn.com/2016/12/30/politics/2016-political-stories/
Prive, T. (2016, March 25). What Is Crowdfunding And How Does It Benefit The Economy. Retrieved February 12, 2017, from
http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/
Silverman, C. (2016, December 30). Here Are 50 Of The Biggest Fake News Hits On Facebook From 2016. Retrieved February 17, 2017, from
https://www.buzzfeed.com/craigsilverman/top-fake-news-of-2016?utm_term=.vyRNeyzWq#.ocdMvw4Ql
Wambold, A. (2017, February 08). Incorporating user-generated content into your social strategy. Retrieved February 12, 2017, from
https://www.biztimes.com/2017/02/06/incorporating-user-generated-content-into-your-social-strategy/