Culminating project for Media Research Traineeship for JP/Politiken Hus examining Politiken newspaper's marketing strategy and performance in relation to Hispanic and Francophone markets in Latin America and French-speaking territories.
It has been seen in most of the studies which were conducted in the past that there has been a domination by the political economy of the intellectual considerations of the media production industries. At the same time, this model which is similar to the one mentioned above has also become very popular amongst a wide regions of sub-approaches which are largely based on different adaptations and interpretations (Peterson 1982). The politics and the economics behind the production and the consumption of media is regarded as the area of both strong continuities and also as an area of rapid historical changes. It might be argued by many that since the early days of mass-market newspaper in the 19th century little has changed which were used to propagate the ideas of political party in Britain to the publish and discredit opponents and at the same time were often owned by members of the political party in Britain.
At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients. Here are our six biggest media trends to watch in 2018.
It has been seen in most of the studies which were conducted in the past that there has been a domination by the political economy of the intellectual considerations of the media production industries. At the same time, this model which is similar to the one mentioned above has also become very popular amongst a wide regions of sub-approaches which are largely based on different adaptations and interpretations (Peterson 1982). The politics and the economics behind the production and the consumption of media is regarded as the area of both strong continuities and also as an area of rapid historical changes. It might be argued by many that since the early days of mass-market newspaper in the 19th century little has changed which were used to propagate the ideas of political party in Britain to the publish and discredit opponents and at the same time were often owned by members of the political party in Britain.
At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients. Here are our six biggest media trends to watch in 2018.
Emotional Intelligence changing human resource functionalitySheetal Wagh
Emotional Intelligence changing human resource functionality - Presentation encompassing the importance of emotional intelligence than intelligence quotient
Emotional Intelligence changing human resource functionalitySheetal Wagh
Emotional Intelligence changing human resource functionality - Presentation encompassing the importance of emotional intelligence than intelligence quotient
Spotme Training Solutions for the Automotive Manufacturer IndustryAndy Frezza
Automotive manufacturers, Ride & Drive management companies and production companies that want to provide an interactive and engaging training solution.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
Using Data Analytics in Journalism Media Systemsijtsrd
From 2010-2018, the computational technology changes are made enormously. Technological gadgets like desktops, laptops are succeeded by mini laptops, tablets, smart phone, and watches. The traditional journalism media systems said to be in dissolved states right now. In next upcoming decade the media communication of journalism will affect maximum number of changes. The top newspapers like New York Times, HuffingtonPost, Times magazine are also affected and willing to proceed for changes. The most of historic newspaper Medias are concentrating on digital platform from being destroyed in competitive world. The online subscriptions are given in suitable prices to end users readers having special discounts, offers etc. Using data analytics in offline media can lead to increase number of conversion to upcoming trend in gradual way. Mr. Dinesh D. Kudache "Using Data Analytics in Journalism Media Systems" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18713.pdf
A look at the future of news on digital platforms (websites, social media etc). How will revenue models change? What will news creation, reporting, and dissemination look like in the future?
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Skye Residences | Extended Stay Residences Near Toronto Airport
Competitive Benchmark Analysis: Politiken
1. Looking Out & Ahead
SECTION SLIDES
Introduction: Latin
American Media
2-10
Social Media Marketing 11-20
Multimedia Journalism 21-25
Recycled Content 26-29
Visual Enhancement 30-39
Research Process and QuestionsResearch Process and Questions
GoalsGoals
•IncreaseIncrease online loyalty & subscriptionsonline loyalty & subscriptions
•EngageEngage younger audiencesyounger audiences
Phase 1Phase 1 – Investigation– Investigation
•How are Latin American newspapersHow are Latin American newspapers
faring in the face of thefaring in the face of the digital boomdigital boom andand
globalglobal economic busteconomic bust??
Phase 2Phase 2 – Innovation– Innovation
•What ideas and strategies canWhat ideas and strategies can PolitikenPolitiken
glean from Hispanic and Francophoneglean from Hispanic and Francophone
newspapers?newspapers?
3. Oldest and Largest
Oldest newspapers in Latin America
El MercurioMercurio (Valparaíso)
El ComercioComercio
El PeruanoPeruano*
Media conglomerates
Organizações GloboGlobo
Largest mass media group
Grupo TelevisaTelevisa, S.A.B.
Largest mass media group in Spanish-speaking world
Grupo ReformaReforma
Largest printed media
Grupo ClarínClarín
Grupo PRISAPRISA*
5. Facts & Figures
5% increase in newspaper circulation
between 2006-2011
Newspaper revenues went up by 65%
between 2006-2011
5,5% yearly growth through 2016
10% projected growth in ad spend for Latin
America in 2013—2x that of North America
and 3x that of Western Europe
Source: http://www.slideshare.net/USMediaConsulting/latin-americas-media-market
6.
7. Why so much growth?
National economies relatively spared from
global economic crisis
Middle class (Class C) boom
Internet has not reached its tipping point;
TV and Radio still dominate
Increasing digital literacy and responsive
internet advertising behavior
8. Mobile and Tablet Usage
Mobile penetration is at 105% and will reach 130%
by 2015
Mobile market will grow by 7% in 2013 to reach 742
million subscriptions
Mobile commerce will grow by 35% in Latin America
through 2015
Smartphones will account for 46% of mobile phone
sales in 2013
Tablet use growing, specifically in Brazil, Chile,
Argentina, Mexico, and Peru
9. Social Media
95% of LatAm internet users on social media
28% total time spent online in social media
73% of LatAm regularly read comments about brands
on social media
62% say these comments influence their purchase
decisions and 58,9% of LatAms go on social media to
find out product information
Most popular social networking sites:
10. Principal Characteristics of the Latin
American Consumer in 2020
Discerning and demanding
Emotionally-based decisions
Value, convenience, and time-saving/efficiency
(not just cost)
Healthier living and sustainability
Social media and social networks
Companies will have to narrow their consumer
targets and be attentive to emerging consumer
trends in order to offer more tailored products.
12. Redefining Relationships
Company to Reader
Clearer focus
Humanizing the brand
Journalist/Columnist to Reader
Why cultivate this?
Personal brand value
Readers will look to a particular voice and the
paper that prints it
13. Company to Reader
Facebook and Twitter used primarily as a
glorified RSS feed
Just 2%2% of tweets analyzed were information-
gathering in nature
Seeking views or first-hand accounts from readers
Renewed focus: Humanizing the brand
See what publishing houses are doing
Approach: work off-book (without a script)
“Build communities first and then money will follow” - Forbes
14. Journalist to Reader: Why?
”Social can’t belong to one person. It needs to be part of
everyone’s job” – Jennifer Preston (New York Times)
”News has become more personal…People are
interested in the opinions, the beliefs, the revelations of
a certain journalist they know and trust, much more than
an anonymous person who writes for a large publication”
– Alain van der Horst (De Nieuwe Pers on journalist
paywall)
General trend for journalists to have a greater presence
as individuals – see NYTimes
15. Facebook Case Study: Diario Clarín
Currently at 2,887,190 likes & 180,088
talking about this
Standout features
Photo posts (vs. link posts)
Daily visual weather report and front page
#Noctambulos and other hashtags
Polls
Cross-platform marketing
16.
17. Twitter Case Study: El País
(ES)
Currently at 2.802.400 followers
Standout features
Verified account
Not automated cross-platform publicizing (e.g. www.dlvr.it)
Not just headlines, but also key quotes from articles
#Hashtags still regularly used
RT or tag journalists/editors and related handles (e.g.
elpais_america)
Journalists’ (inc. EIC) Twitter profiles state their affiliation with
El País
Public directory available
Almost daily image tweets (Front page; Photos)
20. Beyond Facebook and Twitter
Tumblr
Clarín.com HD
Clarin.com Tus Fotos – crowdsourcing photographs
Pinterest
El País – daily and historical covers
El Comercio – diverse usage
Google +
ELMUNDO.es – usage similar to Pinterest
YouTube
El Universal TV – video journalism platform
22. More emphasis on video - Why?
30-second video ad is profitable
Drives traffic
35% of mobile audiences are watching
video on their devices
48% of households with children do too
Users 18-44 are 3x more likely to watch
video on mobile
Public hunger for “raw” footage
23. Who’s doing it?
The New York Times
New online video player and new prioritization of video in future
(no paywall)
The Wall Street Journal
WorldStream
Footage captured on smartphones by Dow Jones and WSJ
reporters and editors
Huffington Post
HuffPost Live
Using stories as… jumping-off points for [video]
conversations, commentary, and comedy. These segments
are as long -- or as short -- as they need to be.
Regularly updated YouTube account (e.g. El Universal TV)
Priority placement in various news sites such as Le Figaro ,El País,
and El Comercio
25. Photojournalism – Why invest?
No language barrier – increased exposure
Can be hard news and social (e.g. Politiken.dk and
Tumblr)
Mobile- and tablet-friendly (esp. hi-resolution)
Politiken has award-winning photo team
Models
Original content: The Guardian and T Magazine (The New
York Times)
Not original content – Clarin.comHD and
L’actualité en photos (Le Figaro)
27. eBooks
Archive articles repackaged and centered around a
topic, theme, or event and sell it.
Newspapers should capitalise on their archives
Why?
Cheap and relatively quick to produce
Great for time-sensitive topics
Gift or subscription bonus
Can be text- or photo-based
Greater brand exposure
28. Who’s doing it?
The New York Times
E-Singles
Original short e-books featuring narratives in areas in
which The Times has reporting expertise including
culture, sports, business, science and health. These e-
books contain material that has not previously been
published in The Times and are meant to be read in one
sitting.
The Guardian
Guardian Shorts
The Boston Globe (link to eBooks blocked by paywall)
29. Potential Topics
Collection highlights
A famous Politiken columnist
Politiken photographer
Royal Family
Historical retrospectives (esp. war)
Iraq
World War II
Famous trials
Political cartoons
31. Why?
A visitor gauges a website’s professional level
based on how it looks at a glance
Any digital subscription price must be justified
by a website that is:
Appealing
Easily navigable
Content-loaded
32. Whitespace
Readers want nicely presented information, not
bursting with stuff
Consistent identity: Would I allow that in print?
Minimalism, reductionism, and cinematic
treatment
LatAm models: La Nación, El País, and G1Globo –
winners of Online News Association awards for best
digital journalism
33. Buttons and Visibility
Prioritize their visibility
Weather
Social Media
Subscription
Market watch
Why?
Ergonomics
Increase dependence for homepage and on-the-go
users
Print edition image
Remind them that PRINT STILL EXISTS
34. Ad Space
Click-Through Rates on browser-based
display ads to be less than 1%
Adblocker is very popular
Experienced users tend to ignore banners
and banner-like graphic items
Whitespace helps those items stand out
Consider using that space for native ads
Chilean Independence – 1818
El Mercurio – 1827
Peruvian Independence – 1821
El Peruano – 1825 (founded by Simón Bolivar)
El Comercio – 1839
Grupo PRISA has some holdings the Americas, specifically Colombia, Chile, Argentina, Mexico, and the United States