The Gift of Life University Challenge is a six-week contest involving 16 colleges and universities with a total of 260,000 students, resulting in 5,104 donor registrants. The challenge utilized various information dissemination methods, including mass emails and media articles, achieving a registration percentage of 55% through direct URLs. The event culminated in the awarding of 2 trophies to over 3,000 winners, highlighting the positive impact on waiting recipients.

1. Gift of Life University Challenge Jennifer Tislerics Special Events & Partnerships Coordinator

2. Gift of Life University Challenge 6 week contest 16 colleges & universities 260,000 total students on campus 5,104 donor registrants 2 Trophies Over 3,000 winners – the waiting recipients

3. Gift of Life University Challenge Methods of Information Dissemination Mass emails Media articles Information tables Band-o-rama Posters, table tents

4. Gift of Life University Challenge 55% through direct URL (mass emails specific to each school) 22% through general URL for “College/School” (mass email to general audience) 22% through homepage box or navigating website

5. Gift of Life Michigan Jennifer Tislerics Special Events & Partnerships Coordinator [email_address] Come to the Breakout Session!