Lenovo Group Limited is a technology company headquartered in Hong Kong that provides consumer, commercial, and enterprise technology products and services. Lenovo operates across Asia Pacific, Europe and Americas and employs over 60,000 people. The company's portfolio includes personal computers, servers, workstations, storage, smart televisions, tablets, smartphones, and applications. Lenovo's vision is to create inspiring personal devices and an enduring, trusted global business. The company aims to grow market share and revenue while developing an effective global culture. Lenovo classifies its products and services into four business groups and pursues a "Protect and Attack" strategy to build its business worldwide.

1. «LENOVO»
Boichun Tetiana
EVME - 11

2. What is Lenovo
Lenovo Group Limited is a
provider of consumer,
commercial, and enterprise
technology.
The company operates across
Asia Pacific, Europe and
Americas.
Lenovo is headquartered in
Quarry Bay, Hong Kong and
employed more than 60,000
people.
PORTFOLIO

3. Lenovo’s Portfolio
The company’s portfolio of product
and services covers:
personal computers, servers,
workstations, storage, smart
televisions, and a family of mobile
products, including tablets,
smartphones and applications.

4. Lenovo’s Mission & Vision
Our vision is that Lenovo will create:
personal devices more people are
inspired to own,
a culture more people aspire to join,
an enduring, trusted business that is
well respected around the world.
Our mission is to become one of the
world's great personal technology
companies.

5. Lenovo’s Goal
The company’s goals
are to grow market
share and revenue
while simultaneously
developing a global
culture that is
exceptionally effective.

6. Business Groups
The company classifies it products and services into 4 business groups:
1. PC Business Group,
2. Mobile Business Group,
3. Enterprise Business Group,
4. Ecosystem and Cloud Service

7. SWOT Analysis
STRENGTHS
• Leading player in worldwide PC
market
• Strong performance across all
product lines
• Exposure to highly growing Chinese
market
• Strong presence in PC+ market
WEAKNESSES
• Significant product recalls could
affect brand image
• Low brand perception in the
developed economies
OPPORTUNITIES
• Growing smartphone and tablet
market
• Positive outlook for cloud computing
market
• Strategic acquisitions to boost
product portfolio & provide topline
growth
THREATS
• Competitive pressure could reduce
market share
• Negative trends in PC sales could
impact Revenues
• Declining average selling prices may
strain margins

8. Lenovo’s Strategy
"Protect and Attack" = 2011's strategy
Protecting its core legacy business and geographic presence
while attacking new market opportunities in regions with high
growth potential.
Lenovo wants to apply its "Protect and Attack" strategy across all
geographies, customer segments and product lines as the
organization continues to build its business worldwide.
The “Protect and Attack” strategy aims to reach not only the
markets of the most developed countries, such as Europe and
United States, but also the markets of emerging countries, such as
India and Southeast Asia.

9. How to succede?
The effectiveness of the strategy is based on 5 main features:
1. Continue to expand its lead in PC market share in China and grow
its share in the commercial sector with servers and workstations.
2. Expand share gains in mature markets through home and retail
channels.
3. Grow mobile Internet presence globally.
4. Drive convergence with cloud devices, attractive apps to reach the
best user experience.
5. Reach 10 percent share benchmarks in emerging key countries.

10. MAIN COMPETITORS

14. ∗ The statistic depicts the worldwide revenue of Lenovo from the 2004/05
financial year to the 2016/17 financial year. In the 2016/17 financial year
Lenovo generated almost 43 billion U.S. dollars in revenue.
Revenue of Lenovo from 2004/05 to 2015/17 (in billion U.S. dollars)