A presentation to review the success story of Apple Inc

2. 2008 - 2014

4. Revolutionary
Product Innovations!

5. Why
Did They Succeed??

6. Technologically
Advanced Models
Slim Features
Strong Body
Clever Marketing
Innovative
Attractive
Designs

7. Why did they succeed
??
• High investment in R&D.
• Creative marketing.

8. Channel
Strategies

9. •Creative Advertising
Pull
Strategy
•Mass Electronic Retailers Push
Strategy

12. Silhouettes Campaign

13. Apple Computer Inc changes to Apple Inc in
2007 after the expansion of brand.

14. Apple iPhone
• First model launched in 2007.
• Touch screen pad, virtual keyboard, internet
and email capabilities.
• Initial price high, dropped significantly over
next few years with enhanced features.
• iPhone buyers switched to AT&T just to use
it
• 1 million units sold in 74 days

15. Apple iPhone
• iPhone 4 featuring video calling termed as Apple’s most
successful product launch by Steve Jobs in 2011.
• iPhone 5 received 2 million preorders in 2012.

16. Apple iPad
• Created media frenzy.
• Multi touch device.
• Power of Macbook
• Followed with launch iPad mini and
iPad air.
• Inspired customers to do anything with
their iPad.

17. Apple faces serious
competition in this decade

19. Recap
• Apple since years has become synonymous with innovation.
• It spends huge revenue on research and development.
• It follows a clever and creative marketing strategy.
• Its most successful products were iphone, ipad, imac and ipod.
• Recently it has been facing a lot of competition in the market.

20. DISCLAIMER
Created by Akhil Kumar Pathak, DTU New Delhi, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.
( See www.IIMInternship.com)