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“EMAILMARKETINGISDEAD.
LONGLIVEEMAILMARKETING!”
LENKAFUČÍKOVÁ
social
media
Whymarketersshouldkeepsendingyoue-mails,
McKinsey&Company,2014
88
EmailStatisticsReport,2015-2015,RadicatiGroup,2015
%182 %303 %99
openrateincrease CTRincrease deliverability
A B
heatmap
focusmap scanpath
2014
3,8%
2015
13,78%
2013
5,35%
sendmeane-mail:
lenka.fucikova@nydrle.net

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