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Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!
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Lenka Fucikova - E–mail marketing is dead. Long live e–mail marketing!
1.
“EMAILMARKETINGISDEAD. LONGLIVEEMAILMARKETING!” LENKAFUČÍKOVÁ
2.
social media Whymarketersshouldkeepsendingyoue-mails, McKinsey&Company,2014
3.
88 EmailStatisticsReport,2015-2015,RadicatiGroup,2015
4.
5.
%182 %303 %99 openrateincrease
CTRincrease deliverability
6.
A B
7.
8.
9.
heatmap focusmap scanpath
10.
2014 3,8% 2015 13,78% 2013 5,35%
11.
sendmeane-mail: lenka.fucikova@nydrle.net
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