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INSTAGRAM: PLATFORM
NEWS AND TRENDS
Pavel Němejc
Sr. Director, Enterprise Clients Success & Services
PLATFORM
TRENDS
Audience Size
Activity Volume
User Engagement
Data: Socialbakers; Time Range: Jul-Dec 2017; Sample: TOP 10,000 Largest Brand Pages and Profiles across FB, IG, TW
Data: Socialbakers; Time Range: Jul - Dec 2017; Sample: 33,000 Instagram profiles categorized as brands. Engagement defined as sum of all likes and comments on profile's posts
Fashion
Beauty
Ecomme
rce
Retail
Other
Fashion
Beauty
Ecomme
rce
Other
Retail
Total User Engagement on Branded Profiles
Users Engagement
Data: Socialbakers; Date Range: May 2017 Apr 2018, Sample: Top 500 Facebook Pages and Instagram Profiles per vertical by audience,
Interactions Interactions
Is Instagram Becoming the #1 Social Platform?
Data: Socialbakers; Time Range: Feb 1, 2017 - Mar 31, 2018; Sample: Facebook Ad Accounts advertising in Instagram Placements (can be part of other placements)
Share of Ads Placement
Ad Engagement vs. Costs on and .
Data: Socialbakers; Time Range: Dec 01 - Mar 31, 2018; Sample: 1,228 Accounts Targeting Instagram Only and 2,695 Accounts Not Targeting Instagram Placements
Distribution of Ad Objectives
Post Engagement
37 %
19 %
9 %
9 %
8 %
7 %
6 %
2 %
3 %
22 %
44 %
8 %
6 %
10 %
0%
8%
1%
2 %
Link Clicks
Video Views
Conversions
Brand Awareness
Reach
Pages Likes
Lead Generation
Other
Data: Socialbakers; Time Range: Oct 1, 2017 - Mar 31, 2018; Instagram Sample: 1,306 Facebook Brand Ad Accounts, Ads targeting Instagram Mobile Placement only;
Facebook Sample: 3,519 Facebook Brand Ad Accounts, Ads targeting Facebook Placements
Post
Engagement
Link Clicks Link Clicks
Post
Engagement
Instagram Stories vs. Snapchat vs. WhatsApp Status
Daily Active Users of Instagram Stories, Snapchat & WhatsApp Status
Source: Quarterly Reports & Announcements of Facebook & Snap Inc., Time Range: March 2016 - March 2018
Hashtags are the new meta tags
of brands on use them
99%
Influencers
Screenshot from Suite – Czech influencers
Czech Influencers on Instagram
The Adoption of Instagram Business Profiles
Personal
Business
47%
53%
Data: Socialbakers; Time Range: May 29, 20128, Sample: 1,872 Czech Influencers
Most
Mentioned
Brands
Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
Influencers Mentioning the Highest Number of Different
Brands
Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
Dwayne Johnson
“The Rock”
His Instagram
sponsors in
the last 90 Days
Data: Socialbakers
Volume of Brands Mentioned
by the Most Followed Influencers
Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
Instagram Is the Go-to
Platform for Engagement
5x bigger for brands
6x bigger for celebrities
• Data confirms marketers have been
shifting towards Instagram over the
past year
• Influencers help brands boost their
reach and engagement
• There are multiple micro-
influencers marketers can leverage
(but to measure their effectiveness,
they need to have Instagram
Business Profiles)
THANK YOU
Pavel Němejc
Sr. Director, Enterprise Clients Success & Services at Socialbakers

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Pavel Nemejc, Socialbakers - Instameet 2018

  • 1. INSTAGRAM: PLATFORM NEWS AND TRENDS Pavel Němejc Sr. Director, Enterprise Clients Success & Services
  • 3. Audience Size Activity Volume User Engagement Data: Socialbakers; Time Range: Jul-Dec 2017; Sample: TOP 10,000 Largest Brand Pages and Profiles across FB, IG, TW
  • 4. Data: Socialbakers; Time Range: Jul - Dec 2017; Sample: 33,000 Instagram profiles categorized as brands. Engagement defined as sum of all likes and comments on profile's posts Fashion Beauty Ecomme rce Retail Other Fashion Beauty Ecomme rce Other Retail Total User Engagement on Branded Profiles
  • 5. Users Engagement Data: Socialbakers; Date Range: May 2017 Apr 2018, Sample: Top 500 Facebook Pages and Instagram Profiles per vertical by audience, Interactions Interactions
  • 6. Is Instagram Becoming the #1 Social Platform? Data: Socialbakers; Time Range: Feb 1, 2017 - Mar 31, 2018; Sample: Facebook Ad Accounts advertising in Instagram Placements (can be part of other placements) Share of Ads Placement
  • 7. Ad Engagement vs. Costs on and . Data: Socialbakers; Time Range: Dec 01 - Mar 31, 2018; Sample: 1,228 Accounts Targeting Instagram Only and 2,695 Accounts Not Targeting Instagram Placements
  • 8. Distribution of Ad Objectives Post Engagement 37 % 19 % 9 % 9 % 8 % 7 % 6 % 2 % 3 % 22 % 44 % 8 % 6 % 10 % 0% 8% 1% 2 % Link Clicks Video Views Conversions Brand Awareness Reach Pages Likes Lead Generation Other Data: Socialbakers; Time Range: Oct 1, 2017 - Mar 31, 2018; Instagram Sample: 1,306 Facebook Brand Ad Accounts, Ads targeting Instagram Mobile Placement only; Facebook Sample: 3,519 Facebook Brand Ad Accounts, Ads targeting Facebook Placements Post Engagement Link Clicks Link Clicks Post Engagement
  • 9. Instagram Stories vs. Snapchat vs. WhatsApp Status Daily Active Users of Instagram Stories, Snapchat & WhatsApp Status Source: Quarterly Reports & Announcements of Facebook & Snap Inc., Time Range: March 2016 - March 2018
  • 10. Hashtags are the new meta tags of brands on use them 99%
  • 12. Screenshot from Suite – Czech influencers
  • 13. Czech Influencers on Instagram The Adoption of Instagram Business Profiles Personal Business 47% 53% Data: Socialbakers; Time Range: May 29, 20128, Sample: 1,872 Czech Influencers
  • 14. Most Mentioned Brands Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
  • 15. Influencers Mentioning the Highest Number of Different Brands Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
  • 16. Dwayne Johnson “The Rock” His Instagram sponsors in the last 90 Days Data: Socialbakers
  • 17. Volume of Brands Mentioned by the Most Followed Influencers Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
  • 18. Instagram Is the Go-to Platform for Engagement 5x bigger for brands 6x bigger for celebrities
  • 19. • Data confirms marketers have been shifting towards Instagram over the past year • Influencers help brands boost their reach and engagement • There are multiple micro- influencers marketers can leverage (but to measure their effectiveness, they need to have Instagram Business Profiles)
  • 20. THANK YOU Pavel Němejc Sr. Director, Enterprise Clients Success & Services at Socialbakers