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Pavel Nemejc, Socialbakers - Instameet 2018

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Instagram a jeho vývoj v porovnání s ostatními sítěmi. Vyplatí se do této platformy investovat? Kteří influenceři nejčastěji spolupracují se značkami? Čísla za Česko i celý svět.
Pavel Němejc, Socialbakers

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Pavel Nemejc, Socialbakers - Instameet 2018

  1. 1. INSTAGRAM: PLATFORM NEWS AND TRENDS Pavel Němejc Sr. Director, Enterprise Clients Success & Services
  2. 2. PLATFORM TRENDS
  3. 3. Audience Size Activity Volume User Engagement Data: Socialbakers; Time Range: Jul-Dec 2017; Sample: TOP 10,000 Largest Brand Pages and Profiles across FB, IG, TW
  4. 4. Data: Socialbakers; Time Range: Jul - Dec 2017; Sample: 33,000 Instagram profiles categorized as brands. Engagement defined as sum of all likes and comments on profile's posts Fashion Beauty Ecomme rce Retail Other Fashion Beauty Ecomme rce Other Retail Total User Engagement on Branded Profiles
  5. 5. Users Engagement Data: Socialbakers; Date Range: May 2017 Apr 2018, Sample: Top 500 Facebook Pages and Instagram Profiles per vertical by audience, Interactions Interactions
  6. 6. Is Instagram Becoming the #1 Social Platform? Data: Socialbakers; Time Range: Feb 1, 2017 - Mar 31, 2018; Sample: Facebook Ad Accounts advertising in Instagram Placements (can be part of other placements) Share of Ads Placement
  7. 7. Ad Engagement vs. Costs on and . Data: Socialbakers; Time Range: Dec 01 - Mar 31, 2018; Sample: 1,228 Accounts Targeting Instagram Only and 2,695 Accounts Not Targeting Instagram Placements
  8. 8. Distribution of Ad Objectives Post Engagement 37 % 19 % 9 % 9 % 8 % 7 % 6 % 2 % 3 % 22 % 44 % 8 % 6 % 10 % 0% 8% 1% 2 % Link Clicks Video Views Conversions Brand Awareness Reach Pages Likes Lead Generation Other Data: Socialbakers; Time Range: Oct 1, 2017 - Mar 31, 2018; Instagram Sample: 1,306 Facebook Brand Ad Accounts, Ads targeting Instagram Mobile Placement only; Facebook Sample: 3,519 Facebook Brand Ad Accounts, Ads targeting Facebook Placements Post Engagement Link Clicks Link Clicks Post Engagement
  9. 9. Instagram Stories vs. Snapchat vs. WhatsApp Status Daily Active Users of Instagram Stories, Snapchat & WhatsApp Status Source: Quarterly Reports & Announcements of Facebook & Snap Inc., Time Range: March 2016 - March 2018
  10. 10. Hashtags are the new meta tags of brands on use them 99%
  11. 11. Influencers
  12. 12. Screenshot from Suite – Czech influencers
  13. 13. Czech Influencers on Instagram The Adoption of Instagram Business Profiles Personal Business 47% 53% Data: Socialbakers; Time Range: May 29, 20128, Sample: 1,872 Czech Influencers
  14. 14. Most Mentioned Brands Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
  15. 15. Influencers Mentioning the Highest Number of Different Brands Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
  16. 16. Dwayne Johnson “The Rock” His Instagram sponsors in the last 90 Days Data: Socialbakers
  17. 17. Volume of Brands Mentioned by the Most Followed Influencers Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram
  18. 18. Instagram Is the Go-to Platform for Engagement 5x bigger for brands 6x bigger for celebrities
  19. 19. • Data confirms marketers have been shifting towards Instagram over the past year • Influencers help brands boost their reach and engagement • There are multiple micro- influencers marketers can leverage (but to measure their effectiveness, they need to have Instagram Business Profiles)
  20. 20. THANK YOU Pavel Němejc Sr. Director, Enterprise Clients Success & Services at Socialbakers

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