Pelin Thorogood, Anametrix’s CMO and Executive-in-Residence at Cornell’s Johnson Graduate School of Management, will discuss “Metrics-driven Demand Generation in an Increasingly Multichannel World.” She’ll share the most effective tools and tactics to optimize your entire customer cycle from reach, acquisition, and conversion through retention. With these insights, you’ll answer questions like:
How effectively do your marketing efforts achieve your business objectives?
How do you monitor, measure and maximize the effectiveness of each marketing channel and program?
How much is earned media supporting your paid marketing efforts?
How can a metrics-driven demand-gen engine improve lifetime customer value and transform your marketing into a predictable revenue driver?