This document provides an overview of current social media trends, techniques, and best practices for managing a social media presence and telling a company or organization's story online. It recommends focusing on storytelling, two-way communication, transparency, keeping content fresh, adopting new features, and using analytics tools like UTM codes and Google Analytics. Specific tactics discussed include developing an editorial calendar, setting goals, cultivating local partnerships, and changing visual content regularly. Metrics showed large increases in engagement for a port authority's social media pages and websites after implementing a campaign around a hashtag. The document concludes by suggesting ways to apply newer platforms and features like video, Snapchat filters, Instagram ads, and custom audiences.