Using Video to Connect with Donors and Prospects
 Using Video to Connect with
    Donors and Prospects



                ...
Demographics


In 1 minute ...15 hours of video are uploaded to
                    YouTube

#6 largest site in the US


5...
Last year, Convio, SeaChange Strategies and Edge Research released a report called
“The Wired Wealthy: Using the Internet ...
Your Website is Your
     Channel!
Step 1: Consider Your
   Goals/ Audience


          What organizational goals would
               you like to achieve?
 ...
Step 2: Have a Specific Ask



        Donors want to know where their
                money is going!
Step 3: Tell a Story




           Help donors make a personal
            connection to your story
Step 4: Add a Call to Action
Step 5: Reach out to your
      Natural Allies
Step 6: Monitor Your Performance-
     Check Your “Hot Spots”
FUNDRAISING TOOLS

1.YouTube Nonprofit Program
      Premium branding capabilities

      Ability to upload longer, larger ...
RESOURCES


eJewish Philanthropy Resource Library

www.youtube.com/nonprofits

Webinar: July 15th- CharityHowTo.com
How to ...
Questions?
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Dan Brown

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Dan Brown

  1. 1. Using Video to Connect with Donors and Prospects Using Video to Connect with Donors and Prospects Dan Brown Presentense: July 8, 2009
  2. 2. Demographics In 1 minute ...15 hours of video are uploaded to YouTube #6 largest site in the US 58 minutes is the average time spent on YouTube
  3. 3. Last year, Convio, SeaChange Strategies and Edge Research released a report called “The Wired Wealthy: Using the Internet to Connect Your Middle and Major Donors” Surveyed donors with email addresses who donated over $1000 during an 18-month period. 9% of these donors use Facebook 16% of these donors use Facebook 52% of these donors use Facebook
  4. 4. Your Website is Your Channel!
  5. 5. Step 1: Consider Your Goals/ Audience What organizational goals would you like to achieve? Who is your target audience?
  6. 6. Step 2: Have a Specific Ask Donors want to know where their money is going!
  7. 7. Step 3: Tell a Story Help donors make a personal connection to your story
  8. 8. Step 4: Add a Call to Action
  9. 9. Step 5: Reach out to your Natural Allies
  10. 10. Step 6: Monitor Your Performance- Check Your “Hot Spots”
  11. 11. FUNDRAISING TOOLS 1.YouTube Nonprofit Program Premium branding capabilities Ability to upload longer, larger files Option to embed a Google Checkout button to drive fundraising 2. WeJew.com
  12. 12. RESOURCES eJewish Philanthropy Resource Library www.youtube.com/nonprofits Webinar: July 15th- CharityHowTo.com How to Use Online Video to Raise Money, Serve Stakeholders and Improve Organizational Efficiency and Effectiveness
  13. 13. Questions?

×