This document is a resume for Lee Broome summarizing his experience and qualifications. Broome has over 30 years of experience in senior sales and management roles in real estate, software, and automotive industries. He has a proven track record of developing strategies to increase revenue, recruiting and leading high-performing teams, and successfully negotiating deals and acquisitions. Broome's skills include strategic planning, business development, sales leadership, and establishing partnerships.

1. L E E B R O O M E
261 Francisco Street | El Granada, CA 94018 | 650‐346‐7988 | rlbroome@gmail.com
SUMMARY
A top tier sales and management executive with a proven ability to design the right
strategy, recruit the team and lead them to execute to success. Mr. Broome is
accomplished at articulating and sharing the company vision, goals, and products to a
diverse internal and external customer base. He is a confident and charismatic leader able
to recruit the best and inspire them to achieve the identified goals.
SKILLS PROFILE
‐ JD Law, right brain analytical thinker, left brain creative.
‐ Ability to identify and/or develop market opportunities and create successful ‘go to market’ strategies,
‐ P&L responsibility for a sales division with $500 million in revenue
‐ Strong relationship development and negotiation skills.
‐ Knowledge of real estate analysis, investment products and capital markets.
‐ Exceptional interpersonal, oral and written communication skills.
‐ Ability to translate business goals into a tactical plan and execute.
EMPLOYMENT HISTORY
[V.P Business Development, DBSI Inc] [1/2/08 — 9/26/08]
[Boise, ID & San Francisc0 — California Real Estate Investment Company ‐ Employees 3‐400]
‐ Lead the Private Client Services Group to close $200 million in transactions with increased margins
‐ Develop new strategies to increase company revenue – expand the sales alliance network
‐ Raise awareness and profile of the company brand via high profile speaking engagements, interviews and
articles.
[Executive V.P. Sales & Business Dev, Spectrus Real [10/31/03— 01/01/ 08]
Estate Group]
[Boise, ID & San Francisco, CA — Real Estate Investment Company ‐ Employees 300]
‐ Co‐developed the ‘Go to Market’ strategy, marketing collateral and live marketing program
‐ Hire, Develop, Educate, Motivate and Inspire a national sales team
‐ Create a national alliance program, leveraging sales through partnerships, designed a program to educate
partners,
‐ Promote brand awareness and company profile in the marketplace by launching media campaign and
national speaking engagements,
‐ Co‐create a strategy for diversification of company product line into 4 stages of real estate
‐ Board member, agree the deal for the sale of Spectrus to DBSI

2. [06/2002 — 10/2003]
[V.P. Sales & Marketing, DecisionQ Inc]
[San Francisco, CA — Computer Software ‐ Employees 20 – 30]
‐ Co‐founder and principal of newly formed venture from the ashes of Data Digest Inc.
‐ Redefined and re‐released the product,
‐ Found and closed first deals enabling organic growth
‐ Successfully sought out channel partners and alliances
[V.P. Sales, Data Digest Inc.] [10/2000 — 05/2002]
[San Carlos, CA — Computer Software ‐ Employees 20 – 30]
‐ Co‐created the first products
‐ Member of management team to design collateral and launch OEM, enterprise and single user products.
‐ Found and closed first deal [$550K+]
‐ Co‐designed and presented the funding pitch to many Venture Capitalists to complete first round
investment.
‐ Executed outbound sales leads, closed all initial transactions across direct marketing, pharmaceutical and
CRM industries including $500K+ contract.
[Managing Director (CEO) ‐ Key Fleet Management] [11/1991 — 05/2000]
[Manchester, UK — Automotive Fleet Management ‐ Employees 20 – 30]
‐ Co‐ founded and led a vehicle and asset management and leasing company aimed at successful small to
medium companies in the UK & Europe
‐ Revenues of $12 ‐ $14 MM per year within 3 years from start
‐ Created menu services including financing, acquisition, servicing, accident management, and fleet
replacement.
‐ Managed all sales strategy and tactical execution, marketing and contract negotiation.
[V. P. Sales & Marketing ‐ Decorvision] [08/1990 — 09/1991]
[Carson, CA — Software Company ‐ Employees 20 – 30]
‐ Created strategy for nationwide rollout of potentially disruptive home decorating software
‐ Signed up 4 OEM partners in 6 months
‐ Reviewed and initiated partner and potential acquirer interest.
‐ Developed relationship leading to negotiated contract for acquisition by Digital Equipment Corporation
(DEC)
EDUCATION
University of Manchester – Law School ‐ 1976 ‐ 1980
Chester Law College ‐ ‐ 1980 – 1981
Securities Licenses ‐ Series 22 & 63